Sports Market Global Report 2020 provides the strategists, marketers and senior management with the critical information they need to assess the global sports market as it emerges from the Covid 19 shut down.
Reasons to Purchase
Description:
Where is the largest and fastest growing market for the sports? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Sports market global report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider sports market, and compares it with other markets.
Scope
Markets Covered:
1) By Type: Spectator Sports; Participatory Sports
2) By Revenue Source: Media Rights; Merchandising; Tickets; Sponsorship
Subsegments Covered: Sports Team & Clubs; Racing & Individual Sports; Golf Courses And Country Clubs; Skiing Facilities; Marinas; Fitness And Recreational Sports Centers; Bowling Centers; Others - Participatory Sports
Companies Mentioned: Dallas Cowboys; Manchester United; Futbol Club Barcelona S.L; Real Madrid; FC Bayern Munich AG
Metrics Covered: Number of Enterprises; Number of Employees
Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, sports indicators comparison.
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 3 working days of order.
Description:
Where is the largest and fastest growing market for the sports? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Sports market global report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider sports market, and compares it with other markets.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the Covid 19 virus and forecasting its recovery.
- Market segmentations break down market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of Covid 19 for all regions, key developed countries and major emerging markets.
- Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
- The sports market section of the report gives context. It compares the sports market with other segments of the recreation market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, sports indicators comparison.
Scope
Markets Covered:
1) By Type: Spectator Sports; Participatory Sports
2) By Revenue Source: Media Rights; Merchandising; Tickets; Sponsorship
Subsegments Covered: Sports Team & Clubs; Racing & Individual Sports; Golf Courses And Country Clubs; Skiing Facilities; Marinas; Fitness And Recreational Sports Centers; Bowling Centers; Others - Participatory Sports
Companies Mentioned: Dallas Cowboys; Manchester United; Futbol Club Barcelona S.L; Real Madrid; FC Bayern Munich AG
Metrics Covered: Number of Enterprises; Number of Employees
Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, sports indicators comparison.
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Table of Contents
1. Executive Summary2. Report Structure7. Sports Market Trends And Strategies21. Key Mergers And Acquisitions In The Sports Market25. Copyright And Disclaimer
3. Sports Market Characteristics
4. Sports Market Product Analysis
5. Sports Market Supply Chain
6. Sports Market Customer Information
8. Sports Market Size And Growth
9. Sports Market Regional Analysis
10. Sports Market Segmentation
11. Sports Market Segments
12. Sports Market Metrics
13. Asia-Pacific Sports Market
14. Western Europe Sports Market
15. Eastern Europe Sports Market
16. North America Sports Market
17. South America Sports Market
18. Middle East Sports Market
19. Africa Sports Market
20. Sports Market Competitive Landscape
22. Market Background: Recreation Market
23. Recommendations
24. Appendix
Executive Summary
North America was the largest region in the global sports market, accounting for 35% of the market in 2019. Asia Pacific was the second largest region accounting for 30% of the global sports market. Africa was the smallest region in the global sports market.Sports organizers or team franchises are using analytics to boost their revenues. Analytics involves generating insights from historical data to predict potential trends and analyze the effects of certain decisions or events. For instance, sports franchises are using analytics to determine the pricing of tickets through variable pricing and dynamic pricing. In variable pricing approach, team franchises use analytics and charge different prices for the same seat depending on the game. In dynamic pricing approach, team franchisers consider factors such as, team performance, day of the week, stage of the tournament (group match, semi-final or final) and determine the price of the ticket. For instance, San Francisco Giants, Major League Baseball team implemented variable ticket pricing methodology for pricing their tickets. The St. Louis Rams, NFL team are using dynamic pricing methodology to price 10% of their overall tickets.
The sports market consists of sales of sports services and related goods by entities (organizations, sole traders and partnerships) that offer spectator sports and participatory sports. Spectator sports includes teams or clubs and independent athletes that present sporting events before a paying audience. The racing team owners of racing participants that enter the participants into racing events or other spectator sports events and the sports trainers who provide specialized services to support participants in sports events or competitions are part of this industry. The establishments that operate race tracks are also included in this industry.
The global sports market is expected to decline from $458.9 billion in 2019 to $446.5 billion in 2020 at a compound annual growth rate (CAGR) of -2.7%. The decline is mainly due to economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and grow at a CAGR of 8% from 2021 and reach $556.1 billion in 2023.
Companies Mentioned
A selection of companies mentioned in this report includes:
- Dallas Cowboys
- Manchester United
- Futbol Club Barcelona S.L
- Real Madrid
- FC Bayern Munich AG
Methodology
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