China Bluetooth Speaker Market, By Type, By Distribution Channel, By Region, By Price Range (Entry - Up to USD50 Mid (USD51-99) High (USD100-199) Premium, Competition, Forecast & Opportunities, 2025

The Chinese Bluetooth Speaker Market is expected to grow at an impressive CAGR of over 16% during 2020-2025. The Chinese Bluetooth Speaker Market is driven by increasing smartphone sales and technology innovations. Moreover, rising disposable income in China is positively impacting the growth of the market during the forecast period. Also, availability of Bluetooth speakers online is further expected to bolster the sales over the next few years.

The Chinese Bluetooth Speaker Market is segmented based on type, price range, distribution channel and region. Based on type, the market can be categorized into portable Bluetooth speaker and fixed Bluetooth speaker, out of which, the portable Bluetooth speaker segment dominated the market until 2019 and is expected to maintain its leading position in the market during the forecast period as well. This can be ascribed to portability of devices coupled with their novel designs and advancements in audio technology. Increasing portability is enabling the consumers to take their speakers wherever they want, which will be positively influencing the growth of the segment over the coming years.

Major players operating in Bluetooth speaker market include Xiaomi Corporation, Huawei Technologies Co., Ltd., Philips (China) Investment Co., Ltd., Sony (China) Co., Ltd., Edifier Technology Co Ltd, JBL (Harman (China) Investment Co., Ltd.), Bose Electronics Shanghai Co. Ltd., Beats by Dr. Dre, Bang & Olufsen, and Sansui Electric Co. Ltd., among others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies to expand geographic reach and customer base include mergers & acquisitions and partnerships.

Years considered for this report:

• Historical Years: 2015-2018
• Base Year: 2019
• Estimated Year: 2020
• Forecast Period: 2021–2025

Objective of the Study:

• To analyze and estimate the market size of the Chinese Bluetooth Speaker Market from 2015 to 2018.
• To estimate and forecast the market size of the Chinese Bluetooth Speaker Market from 2019 to 2025.
• To classify and forecast the Chinese Bluetooth Speaker Market based on type, price range, distribution channel, and regional distribution.
• To identify dominant region or segment in the Chinese Bluetooth Speaker Market.
• To identify drivers and challenges for the Chinese Bluetooth Speaker Market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Chinese Bluetooth Speaker Market.
• To conduct pricing analysis for the Chinese Bluetooth Speaker Market.
• To identify and analyze the profile of leading players operating in the Chinese Bluetooth Speaker Market.
• To identify key sustainable strategies adopted by market players in the Chinese Bluetooth Speaker Market.

The author performed both primary as well as exhaustive secondary research for this study. Initially, they sourced a list of manufacturers across China. Subsequently, they conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, they could include the manufacturers which could not be identified due to the limitations of secondary research. The author analyzed the companies, distribution channels and presence of all major players across the country.

Researchers calculated the market size of the Chinese Bluetooth Speaker Market by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The author sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:

• Bluetooth speaker manufacturers, suppliers, distributors and other stakeholders
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to Bluetooth speaker
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:
In this report, the Chinese Bluetooth Speaker Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Type:

• Portable Bluetooth Speaker
• Fixed Bluetooth Speaker

Market, By Distribution Channel:

• Store-based Retail
• Non-Store based Retail

Market, By Region:

• North
• North East
• East
• North West
• South West
• South Central

Market, By Price Range:

• Entry – Up to USD50
• Mid (USD51-99)
• High (USD100-199)
• Premium (USD200-499)
• Ultra-Premium (Above USD 500)

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Chinese Bluetooth Speaker Market.

Available Customizations:
With the given market data, the author offers customizations according to a client's specific needs.