Non Alcoholic - Beverages Global Market Report 2024

The non alcoholic - beverages market size has grown strongly in recent years. It will grow from $563.92 billion in 2023 to $596.98 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The expansion observed in the historical period can be credited to the emergence of functional beverages, shifts in consumer demographics, effective marketing and branding strategies, the impact of globalization and cultural influences, as well as the influence of health and lifestyle magazines.

The non alcoholic - beverages market size is expected to see strong growth in the next few years. It will grow to $732.79 billion in 2028 at a compound annual growth rate (CAGR) of 5.3%. The anticipated expansion in the forecast period is associated with an increasing emphasis on sustainability, the incorporation of functional and wellness-boosting ingredients, the surge of plant-based beverages, a focus on low sugar and natural sweeteners, as well as the recognition of health and immunity benefits. Key trends projected for the forecast period encompass the adoption of natural and clean labels, innovations in packaging, the utilization of digital marketing, customization and personalization, advancements in hydration innovation, and the integration of technology in the beverage experience.

The global population is on the rise, projected to reach 10 billion by 2050, leading to increased demand for food. The American Society of Nutrition notes that the highest consumption of sugar-sweetened beverages was observed in Mexico. Meeting the needs of the growing population will require increased crop production, farming activities, and trade volumes. Consequently, companies in the market are poised to benefit from the heightened demand for food and beverage products driven by the expanding population during the forecast period.

The growth of the non-alcoholic beverages market is expected to be propelled by the increasing adoption of sports drinks. Formulated to aid athletes and individuals in strenuous physical activity, sports drinks help maintain hydration and replenish essential nutrients lost during exercise. This surge in sports drink popularity contributes to the growth of the non-alcoholic beverages market by appealing to a broader audience, aligning with health trends, providing diverse options, expanding globally, innovating, and maintaining a strong presence at sports and fitness events. Notably, between 2020 and 2021, sports and energy drinks experienced significant sales growth, with sports drinks reaching nearly $5 billion in sales (a 14.3% increase) and energy drinks achieving a 20.3% surge, totaling $4.9 billion in sales. This growth surpassed the 7.7% increase recorded in the overall beverage category. Consequently, the rising adoption of sports drinks acts as a driving force for the non-alcoholic beverages market.

The outbreak of the COVID-19 disease posed substantial challenges to the non-alcoholic beverage market in 2020, causing disruptions in supply chains due to trade restrictions and a decline in consumption resulting from global lockdowns. COVID-19, identified in 2019 in Wuhan, Hubei province of China, led to widespread health concerns and impacted the global economy. With governments imposing restrictions on the movement of goods and the trade of non-essential items, food and beverage manufacturers faced disruptions in the supply of raw materials, halting production. The fear of contamination further contributed to this decline. While the outbreak had a negative impact on businesses throughout 2020 and into 2021, it is anticipated that the non-alcoholic beverages market will recover from this unprecedented event over the forecast period, considering it as a "black swan" event rather than reflective of ongoing or fundamental weaknesses in the market or the global economy.

The surge in health awareness and consumer consciousness is fueling the demand for beverages that offer nutrition, antioxidants, and probiotics. Health beverages play a crucial role in supporting detoxification, weight loss, digestive health, overall nutrition, and, in some instances, serve as meal replacements. For example, Kombucha, a fermented tea comprising yeast, bacteria culture, sugar, and tea, is gaining popularity as a health beverage. According to Beverage Daily, the kombucha market is projected to experience an annual growth rate of 25%. Recognizing the demand for health beverages, Pepsi is entering the market with products such as organic Gatorade.

Prominent companies in the industry are actively introducing novel products within the functional beverages category to secure a competitive advantage. Functional beverages are specialized drinks enriched with additional ingredients such as vitamins, minerals, herbs, and probiotics, aimed at delivering specific health benefits alongside fundamental hydration and nutrition. As an illustration, in April 2023, Fonterra Co-operative Group Limited, a dairy company based in New Zealand, unveiled Actif-Fiber Milk. This functional milk product is fortified with fiber to enhance digestion and immunity. Available in a mocha flavor, the milk is rich in fiber (5,500mg), protein, and calcium, making it a convenient choice for promoting gut health. These functional milk products are strategically designed to provide consumers with a convenient means of enhancing their health and well-being.


Major companies operating in the non alcoholic - beverages market report are Nestle S.A., PepsiCo Inc., The Coca-Cola Company, Fomento Economico Mexicano SAB de CV, Danone S.A., The Kraft Heinz Company, Suntory Holdings Limited, Coca-Cola Europacific Partners PLC, Coca-Cola European Partners PLC, Kirin Holdings Co Ltd., Keurig Dr Pepper Inc., Red Bull GmbH, The Hershey Company, Coca-Cola HBC AG, Monster Beverage Corporation, Coca-Cola Consolidated Inc., AriZona Beverages USA, Embotelladora Andina S.A., Primo Water Corporation, National Beverage Corp., Oatly Group AB, Celsius Holdings Inc., The Vita Coco Company Inc., IBS Partners Ltd., Zevia PBC, The Alkaline Water Company Inc., Coca-Cola FEMSA SAB de CV, Barfresh Food Group Inc., Parle Agro, Asahi Soft Drinks Co. Ltd.

The Asia-Pacific was the largest region in the non-alcoholic - beverages market in 2023. Western Europe was the second-largest region in the non-alcoholic - beverages market. The regions covered in the non alcoholic - beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the non alcoholic - beverages market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.

The primary categories of non-alcoholic beverages include coffee and tea, along with soft drinks and ice. Coffee, a brewed drink, is created from roasted coffee beans, while tea, an aromatic beverage, is made by pouring hot or boiling water over cured or fresh leaves of Camellia sinensis. These products are made accessible through both off-trade channels and on-trade channels. The different classifications encompass mass and premium.

The non-alcoholic beverages research report is one of a series of new reports that provides non-alcoholic beverages statistics, including non-alcoholic beverages industry global market size, regional shares, competitors with non-alcoholic beverages share, detailed non-alcoholic beverages segment, market trends and opportunities, and any further data you may need to thrive in the non-alcoholic beverages industry. This non-alcoholic beverages research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The non-alcoholic - beverages market consists of sales of roasted coffee, coffee concentrates, coffee extracts, flavorings, and syrups, instant tea, blending tea, tea concentrate, herbal tea, tea extracts, carbonated soft drinks, ice flakes, ice cubes, ice nuggets, bottled water, Ready to Drink (RTD) tea and coffee, juices and juice concentrates, functional drinks. The companies in the non-alcoholic beverages industry process raw materials into non-alcoholic beverages, package and distribute them through various distribution channels to both individual customers and commercial establishments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.