Educational Services Global Market Report 2024

The educational services market size has grown strongly in recent years. It will grow from $3438.78 billion in 2023 to $3707.96 billion in 2024 at a compound annual growth rate (CAGR) of 7.8%. The growth observed in the historic period can be attributed to several factors, including population growth, government funding initiatives, the impact of globalization, demographic shifts, prevailing economic conditions, and the influence of education policies.

The educational services market size is expected to see strong growth in the next few years. It will grow to $4980.51 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. Forecasted growth is driven by online and remote learning, personalized education, addressing workforce skill gaps, lifelong learning, and global collaborations. Major trends include microlearning, corporate training for upskilling, AI-driven personalized learning, partnerships with industries, and the use of alternative credentials.

The anticipated growth in the educational services market is attributed to the increasing enrollment in higher education programs. Higher education enrollment involves the registration and attendance of individuals in college or university programs. As of January 2022, data from the Higher Education Statistics Agency (HESA), a UK-based official agency, revealed a notable surge in higher education enrollments. In the academic year 2020–21, there were 2,751,865 students enrolled in higher education, reflecting a 9% increase from the previous year. The growth was evident in various segments, with an 8% rise in first-year degree applicants, a 16% increase in first-year postgraduate students, and a 13% growth in first-year enrollment for UK students. Additionally, enrollment from India experienced a substantial 27% increase. This surge in higher education enrollments is identified as a key driver for the educational services market.

The adoption of the flipped classroom teaching model is contributing to an enhanced learning experience for students by fostering interactive environments in classrooms. In the flipped classroom approach, students engage with lecture materials or video content as homework before attending class, allowing in-class time for interactive discussions and collaborative activities guided by the teacher. This model offers students flexibility in consuming lecture material at their own pace, enabling them to come to class prepared with specific questions. Notably, the Flipped Learning Network reports that 71% of teachers who implemented the flipped classroom noticed improved grades, and 80% reported enhanced student behavior. Several educational service providers, including esteemed institutions such as the University of California, Clemson University, Boston University, Harvard University, University of Michigan, and Texila American University, are employing the flipped classroom approach to enhance student learning experiences.

Educational services are incorporating gamification techniques to elevate the learning experience for students. Gamification involves applying game-design principles to various classroom tasks to enhance their appeal and engagement. This approach creates a comprehensive learning environment within educational services, fostering increased student engagement, motivation, and the development of essential skills. A survey conducted by WeAreTeachers revealed that 55% of teachers are integrating digital online games into their teaching methods, with 63% acknowledging that students prefer practicing challenging skills when presented in a game-such as format. Notably, Hornsby Middle School has successfully implemented gamification techniques to actively engage students in a holistic learning experience.

Major players in the educational services market are strategically introducing technology platforms, including education technology platforms (EdTech), to fortify their market position. EdTech refers to technology-based tools and resources designed to enhance teaching and learning experiences by integrating technology into the educational sector. An example of this trend is seen in Athena Global Technologies, an India-based information technology company. In July 2021, the company launched Tutoroot, an EdTech platform and training service tailored for K–12 students. As part of this initiative, a free certificate program on virtual teaching for teachers was offered. The Tutoroot platform features a personalized 'LEARN' module, providing access to live interactive classes, adaptive assessments, live simulations, subject demo videos, and courseware designed to aid students preparing for various competitive exams. This strategic focus on technology platforms demonstrates the commitment of major educational services providers to remain at the forefront of the evolving education landscape.

Major companies operating in the educational services market report are University of Michigan, Columbia University, Harvard University, Massachusetts Institute of Technology, Yale University, TAL Education Group, New Oriental Education & Technology Group Inc., National American University Holdings Inc., Bright Horizons Family Solutions Inc., K12 Inc., Stride Inc., Laureate Education Inc., 2U Inc., Grand Canyon Education Inc., Chegg Inc., American Public Education Inc., Universal Technical Institute Inc., Universal Technical Institute Inc., Mulpha International Bhd, Adtalem Global Education Inc., The Texas A&M University System, University of California System, University of Pennsylvania, Stanford University, Cornell University, Cambium Learning Group Inc., Career Education Corporation, Capella Education Company, Lincoln Educational Services Corporation, American Education Center Inc., Bridgepoint Education Inc., Education Management Corporation.

Asia-Pacific was the largest region in the educational services market in 2023. Western Europe was the second-largest region in the educational services market. The regions covered in the educational services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the educational services market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa. The educational services market consists of revenues earned by entities by providing training in a wide variety of subjects. Educational services entities include establishments providing academic or technical instructions such as schools, colleges, universities, and training centers. Revenues earned by educational services entities include fees charged by them for teaching, tutoring and training services. These establishments may be privately owned and operated for profit or not for profit, or they may be publicly owned and operated. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


Key categories within educational services comprise other educational services, colleges, universities, and professional schools, as well as elementary and secondary schools. Universities function as higher education and research institutions granting academic degrees across various academic disciplines. These educational services can be classified based on expenditure types as public or private, available through both online and offline modes of delivery.

The educational services market research report is one of a series of new reports that provides educational services market statistics, including educational services industry global market size, regional shares, competitors with an educational services market share, detailed educational services market segments, market trends and opportunities, and any further data you may need to thrive in the educational services industry. This educational services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.