Online Gambling Market Report 2026

The online gambling market size has grown strongly in recent years. It will grow from $130.2 billion in 2025 to $143.17 billion in 2026 at a compound annual growth rate (CAGR) of 10%. The growth in the historic period can be attributed to expansion of high-speed internet access, legalization of online betting in multiple regions, rising smartphone penetration, growth of digital payment infrastructure, increasing consumer acceptance of online wagering.

The online gambling market size is expected to see rapid growth in the next few years. It will grow to $212.44 billion in 2030 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to expansion of regulated online gambling markets, rising adoption of blockchain-based betting platforms, increasing demand for immersive betting experiences, growing focus on responsible gambling technologies, continuous innovation in digital gaming interfaces. Major trends in the forecast period include increasing adoption of mobile-first gambling platforms, rising integration of live dealer and real-time betting features, growing use of secure digital payment systems, expansion of personalized gaming experiences, enhanced focus on player data protection.

The rising adoption of smartphones is expected to drive the growth of the online gambling market in the coming years. A smartphone is a portable electronic device that combines mobile phone functionality with advanced computing features and internet connectivity. Smartphone adoption continues to grow due to more affordable pricing and advancements in mobile technology, making these devices accessible to a broader population. The online gambling market benefits from this trend, as mobile-friendly gambling applications and platforms encourage users to own smartphones and use them regularly. For example, in 2024, Self Catering - a UK-based travel and lifestyle analytics platform - reported that the United Kingdom’s smartphone penetration rate reached 89.77% in 2023 and is projected to rise to 96.83% by 2028. Therefore, the increasing adoption of smartphones is contributing to the expansion of the online gambling market.

Companies in the online gambling market are increasingly introducing innovative digital casino platforms designed to improve user experience, attract new players, and maintain competitiveness. An online casino is a web-based environment where users can participate in various gambling activities, including games such as poker and slot machines. For instance, in May 2024, MyPrize, a U.S.-based developer of crypto casino platforms, launched a new online casino that integrates live streaming and multiplayer interaction, enabling players to connect with friends and streamers in real time through its Bet Together feature. The platform offers a range of popular casino games while allowing users to watch, interact, and place bets collaboratively, creating a shared gaming atmosphere. It also supports cryptocurrency transactions, offering users access to the Web3 ecosystem.

In April 2025, Flutter Entertainment Plc, an Ireland-based provider of online sports betting and iGaming services, acquired Snaitech S.p.A. for €2.3 billion (approximately $2.6 billion). The purpose of the acquisition was to significantly expand Flutter’s presence and market share within Italy’s regulated online gambling sector and accelerate growth by integrating its retail and digital operations. Snaitech S.p.A. is an Italy-based omni-channel operator offering sports betting, online casino gaming, and retail gambling services.

Major companies operating in the online gambling market are Flutter Entertainment plc, bet365 Group Ltd., Entain plc, Kindred Group plc, William Hill PLC, 888 Holdings PLC, International Game Technology PLC, Betsson AB, DraftKings Inc., Betfred, Sports Toto Malaysia, Ruby Fortune, Jackpot City, SPIN Casino, 32Red, Royal Vegas, Europa Casino, 1xBet, Evolution Gaming, NetEnt, Microgaming, Play'n GO, Bodog88, 188bet, Ladbrokes Coral, Sky Betting & Gaming, Pari Mutuel Urbain, CODERE, Bede Gaming, Betfair, Buzz Bingo, Superbet, GVC Holdings PLC, 22Bet, Betway, Scientific Games, LeoVegas, Casino.com, SlotsMillion, Camelot UK Lotteries Ltd., BetKing, Betcoza, MelBet.

Asia-Pacific was the largest region in the online gambling market in 2025. Eastern Europe is expected to be the fastest-growing region in the global online gambling market report forecast period. The regions covered in the online gambling market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online gambling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online gambling betting market includes revenues earned by entities operating facilities that provide services such as online betting (digital table games and sports bets). The online gambling market comprises revenue generated by remote gaming activities using the internet and desktop and mobile devices. The market includes gambling establishments developing online sports betting, casino, bingo, lotteries, and poker games, among others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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