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Smart TV Global Market Report 2020-30: COVID-19 Growth and Change

  • ID: 5024106
  • Report
  • May 2020
  • Region: Global
  • 200 pages
  • The Business Research Company

FEATURED COMPANIES

  • Apple Inc.
  • Hisense Group Co. Ltd.
  • Intel Corp.
  • Koninklijke Philips N.V.
  • Microsoft Corporation
  • Samsung Electronics
Smart TV Global Market Report 2020: COVID- 19 Growth And Change provides the strategists, marketers and senior management with the critical information they need to assess the global smart tv market.

This report focuses on smart tv market which is experiencing strong growth. The report gives a guide to the smart tv market which will be shaping and changing our lives over the next ten years and beyond, including the market's response to the challenge of the global pandemic.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3 working days of order.
Description:

Where is the largest and fastest growing market for the smart tv? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Smart TV market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider smart tv market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID- 19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID- 19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The smart tv market section of the report gives context. It compares the smart tv market with other segments of the smart tv market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, smart tv indicators comparison.
Scope

Markets Covered: 1) By Product Type: 4K UHD TV; Full HD TV; HDTV; 8K TV 2) By Panel Type: LCD; LED; OLED; QLED 3) By End User: Home; Offices; Education Institutions; Other

Companies Mentioned: Sony Corporation; LG Electronics, Inc; TCL Corporation; Koninklijke Philips N.V.; Haier Electronics Group Co., Ltd

Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Apple Inc.
  • Hisense Group Co. Ltd.
  • Intel Corp.
  • Koninklijke Philips N.V.
  • Microsoft Corporation
  • Samsung Electronics
1. Executive Summary

2. Smart TV Market Characteristics

3. Smart TV Market Size And Growth
3.1. Global Smart TV Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Smart TV Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market

4. Smart TV Market Segmentation
4.1. Global Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

4. UHD TV
  • Full HD TV
  • HDTV
8. TV
4.2. Global Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • LCD
  • LED
  • OLED
  • QLED
4.3. Global Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Home
  • Offices
  • Education Institutions
  • Other
5. Smart TV Market Regional And Country Analysis
5.1. Global Smart TV Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Smart TV Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

6. Asia-Pacific Smart TV Market
6.1. Asia-Pacific Smart TV Market Overview
6.2. Asia-Pacific Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
6.3. Asia-Pacific Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

7. China Smart TV Market
7.1. China Smart TV Market Overview
7.2. China Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion
7.3. China Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

8. India Smart TV Market
8.1. India Smart TV Market Overview
8.2. India Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
8.3. India Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

9. Japan Smart TV Market
9.1. Japan Smart TV Market Overview
9.2. Japan Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
9.3. Japan Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

10. Australia Smart TV Market
10.1. Australia Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
10.2. Australia Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

11. Indonesia Smart TV Market
11.1. Indonesia Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
11.2. Indonesia Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

12. South Korea Smart TV Market
12.1. South Korea Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
12.2. South Korea Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

13. Western Europe Smart TV Market
13.1. Western Europe Smart TV Market Overview
13.2. Western Europe Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
13.3. Western Europe Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

14. UK Smart TV Market
14.1. UK Smart TV Market Overview
14.2. UK Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
14.3. UK Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

15. Germany Smart TV Market
15.1. Germany Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
15.2. Germany Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

16. France Smart TV Market
16.4. France Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
16.5. France Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

17. Eastern Europe Smart TV Market
17.1. Eastern Europe Smart TV Market Overview
17.2. Eastern Europe Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
17.3. Eastern Europe Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

18. Russia Smart TV Market
18.1. Russia Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
18.2. Russia Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

19. North America Smart TV Market
19.1. North America Smart TV Market Overview
19.2. North America Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
19.3. North America Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

20. USA Smart TV Market
20.1. USA Smart TV Market Overview
20.2. USA Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
20.3. USA Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

21. South America Smart TV Market
21.1. South America Smart TV Market Overview
21.2. South America Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
21.3. South America Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

22. Brazil Smart TV Market
22.1. Brazil Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
22.2. Brazil Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

23. Middle East Smart TV Market
23.1. Middle East Smart TV Market Overview
23.2. Middle East Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
23.3. Middle East Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

24. Africa Smart TV Market
24.1. Africa Smart TV Market Overview
24.2. Africa Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
24.3. Africa Smart TV Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

25. Smart TV Market Competitive Landscape And Company Profiles
25.1. Smart TV Market Competitive Landscape
25.2. Smart TV Market Company Profiles
25.2.1. Sony Corporation
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. LG Electronics, Inc
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. TCL Corporation
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. Koninklijke Philips N.V.
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Haier Electronics Group Co., Ltd
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance

26. Key Mergers And Acquisitions In The Smart TV Market

27. Smart TV Market Trends And Strategies

28. Smart TV Market Future Outlook and Potential Analysis

29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. About the Publisher
29.5. Copyright And Disclaimer
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Apple Inc.
  • Hisense Group Co. Ltd.
  • Intel Corp.
  • Koninklijke Philips N.V.
  • Microsoft Corporation
  • Samsung Electronics
Major players in the smart TV market are Sony Corporation, LG Electronics, Inc, TCL Corporation, Koninklijke Philips N.V., Haier Electronics Group Co., Ltd, Panasonic Corporation, Samsung Electronics, Apple Inc., Toshiba Corporation, and Hitachi Ltd.

The global smart TV market is expected to grow from $176.7 billion in 2019 and to $181.6 billion in 2020 at a growth rate of 2.78%. The slow growth in 2020 is mainly due to the economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to grow and reach $232.1 billion in 2023 at CAGR of 8.53%.

The smart TV market consists of sales of smart TV and related services that are used in homes, offices and education sectors. A smart TV is a digital TV that is basically an entertainment-specific, internet-connected, storage-ware device.

The Asia Pacific is expected to be the fastest growing region in the smart TV market in the forecast period.

In August 2019, Samba TV, . San Francisco-based company, provider of global TV data and audience analytics acquired Axwave Inc. for $30 million. This acquisition strengthens Samba's market-leading understanding of global television advertising and improves the company's ability to cross-platform monitor scope, frequency and conversion to real-world business results, including tune-in. Axwave, Inc., a California-based company, leading platform for real-time audio content recognition, and an international software development company that developed a proprietary fingerprinting-based automatic content recognition (ACR) technology.

The smart TV market covered in this report is segmented by product type into 4K UHD TV; Full HD TV; HDTV; 8K TV. It is also segmented by panel type. LCD; LED; OLED; QLED and by end user into home; offices; education institutions; other.

The taxation of smart TV’s is a key factor hampering the growth of the smart TV market. Television is the only group in which two Goods and Services Tax (GST) levels apply. Television sales of up to 32 inches are falling, accounting for 55 percent of overall sales in 2019 compared to 75 percent two years ago as consumers want to buy bigger displays, customers are delaying purchases anticipating a tax cut. For instance, in India, smart TVs are put under the highest tax slab of the Goods and Services Tax, with customers paying 28% of the already exorbitant prices at which TVs are priced. Therefore, the taxation of smart TV’s is expected to limit the growth of the smart TV market.

The 8K TV is a key trend in the smart TV market. The 8K TV sets have 33 million pixels, compared to 8 million pixels in a 4K package. All those millions of extra pixels provide clearer, more accurate images than the 4 K UHD TVs. The 8K Ultra HD doubles the 4K Ultra HD resolution, and it is 16 times the full HD resolution. In 2020, LG unveiled three new 8K versions and this year, Samsung tripled its 8K QLEDs. Therefore, TV manufacturers are gradually promoting 8K TVs as their 2020 flagship sets.

The rising popularity of video-on-demand service is a key factor driving the growth of the smart TV market. Video on Demand (VoD) is one of the innovative features that Internet Protocol TV (IPTV) gives. VoD gives consumers a range of available videos to choose from. The video is transmitted via the Real-Time Streaming Protocol. In the recent years VOD has gained tremendous popularity, this has resulted in higher smart TV adoption rates. For instance, in 2019, US providers were the pioneer of VoD users. Amazon Prime Video came at first with 72%, Netflix was second with 63%. In 2019, 53% of users spent more than $11 a month on streaming services, in 2018 the figure was only 43%. Therefore, the rising trend of video-on-demand service is expected to drive the growth of the smart TV market.
Note: Product cover images may vary from those shown
  • Sony Corporation
  • LG Electronics, Inc
  • TCL Corporation
  • Koninklijke Philips N.V.
  • Haier Electronics Group Co., Ltd
  • Panasonic Corporation
  • Samsung Electronics
  • Apple Inc.
  • Toshiba Corporation
  • Hitachi Ltd
  • Westinghouse Electric Corporation
  • Insignia Systems Inc.
  • Hisense Group Co. Ltd.
  • Intex Technologies
  • LeEco
  • Videocon Industries Limited
  • IZIO Inc.
  • Advanced Micro Devices Inc.
  • Google Haier Group+D318:D329
  • Intel Corp.
  • Microsoft Corporation
  • Boxee
  • Cable Labs
  • Logitech International S.A.
  • Nyxio Technologies Corp.
  • Yahoo Inc.
  • Vizio Inc.
Note: Product cover images may vary from those shown

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