Test Preparation Market in US 2022-2026

The publisher has been monitoring the test preparation market in the US and it is poised to grow by $11.93 bn during 2022-2026 progressing at a CAGR of 6.39% during the forecast period. The report on the test preparation market in the US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current us market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing use of analytical tools in test preparations, Increasing emphasis on online mode of test preparation, and rising demand for test preparation services in the US.

The test preparation market in the US analysis includes product segment and geographic landscape.

The test preparation market in the US is segmented as below:

By Product

University exams
Certifications exams
High school exams
Elementary exams
Other exams

By End-user

Higher education
K-12

This study identifies the increasing use of analytical tools in test preparation as one of the prime reasons driving the test preparation market in the US growth during the next few years.

The report on the test preparation market in the US covers the following areas:

Test preparation market in the US sizing
Test preparation market in the US forecast
Test preparation market in the US industry analysis

The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation markets in the US vendors that include ArborBridge Inc., Cengage Learning Holdings II Inc, Club Z Inc., CogniFit Inc., Edgenuity Inc., Graham Holdings Co., Instructure Inc., McGraw Hill Education Inc., Pearson Plc, and TPR Education IP Holdings LLC. Also, the test preparation market in the US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1. Executive Summary
1.1 Market overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 03: Key Finding 5
Exhibit 04: Key Finding 6
Exhibit 05: Key Finding 7
Exhibit 06: Key Finding 8

2. Market Landscape
2.1 Market ecosystem
Exhibit 07: Parent market
Exhibit 08: Market characteristics
2.2 Value chain analysis
Exhibit 09: Value chain analysis: Education services
2.2.1 Inputs
2.2.2 Operations
2.2.3 Marketing and sales
2.2.4 Support activities
2.2.5 Innovations

3. Market Sizing
3.1 Market definition
Exhibit 10: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 11: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 12: US - Market size and forecast 2021 - 2026 ($ million)
Exhibit 13: US market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 14: Five forces analysis 2021 & 2026
4.2 Bargaining power of buyers
Exhibit 15: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 16: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 17: Threat of new entrants
4.5 Threat of substitutes
Exhibit 18: Threat of substitutes
4.6 Threat of rivalry
Exhibit 19: Threat of rivalry
4.7 Market condition
Exhibit 20: Market condition - Five forces 2021

5. Market Segmentation by Product
5.1 Market segments
Exhibit 21: Product - Market share 2021-2026 (%)
5.2 Comparison by Product
Exhibit 22: Comparison by Product
5.3 University exams - Market size and forecast 2021-2026
Exhibit 23: University exams - Market size and forecast 2021-2026 ($ million)
Exhibit 24: University exams - Year-over-year growth 2021-2026 (%)
5.4 Certifications exams - Market size and forecast 2021-2026
Exhibit 25: Certifications exams - Market size and forecast 2021-2026 ($ million)
Exhibit 26: Certifications exams - Year-over-year growth 2021-2026 (%)
5.5 High school exams - Market size and forecast 2021-2026
Exhibit 27: High school exams - Market size and forecast 2021-2026 ($ million)
Exhibit 28: High school exams - Year-over-year growth 2021-2026 (%)
5.6 Elementary exams - Market size and forecast 2021-2026
Exhibit 29: Elementary exams - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Elementary exams - Year-over-year growth 2021-2026 (%)
5.7 Other exams - Market size and forecast 2021-2026
Exhibit 31: Other exams - Market size and forecast 2021-2026 ($ million)
Exhibit 32: Other exams - Year-over-year growth 2021-2026 (%)
5.8 Market opportunity by Product
Exhibit 33: Market opportunity by Product

6. Market Segmentation by End-user
6.1 Market segments
Exhibit 34: End-user - Market share 2021-2026 (%)
6.2 Comparison by End-user
Exhibit 35: Comparison by End-user
6.3 Higher education - Market size and forecast 2021-2026
Exhibit 36: Higher education - Market size and forecast 2021-2026 ($ million)
Exhibit 37: Higher education - Year-over-year growth 2021-2026 (%)
6.4 K-12 - Market size and forecast 2021-2026
Exhibit 38: K-12 - Market size and forecast 2021-2026 ($ million)
Exhibit 39: K-12 - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by End-user
Exhibit 40: Market opportunity by End-user

7. Market Segmentation by Learning model
7.1 Market segments
Exhibit 41: Learning model - Market share 2021-2026 (%)
7.2 Comparison by Learning model
Exhibit 42: Comparison by Learning model
7.3 Blended - Market size and forecast 2021-2026
Exhibit 43: Blended - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Blended - Year-over-year growth 2021-2026 (%)
7.4 Online - Market size and forecast 2021-2026
Exhibit 45: Online - Market size and forecast 2021-2026 ($ million)
Exhibit 46: Online - Year-over-year growth 2021-2026 (%)
7.5 Market opportunity by Learning model
Exhibit 47: Market opportunity by Learning model

8. Customer landscape
8.1 Overview
Exhibit 48: Customer landscape

9. Drivers, Challenges, and Trends
9.1 Market drivers
9.1.1 Increasing use of analytical tools in test preparations
9.1.2 Increasing emphasis on online mode of test preparation
9.1.3 Rising demand for test preparation services in the US
9.2 Market challenges
9.2.1 Availability of open-source test preparation materials and growth of the unorganized sector
9.2.2 Rising number of test-optional institutes
9.2.3 Increase in education debts
Exhibit 49: Impact of drivers and challenges
9.3 Market trends
9.3.1 Technological advances in test preparation services
9.3.2 Rising emphasis on private tutoring
9.3.3 Increase in M&A activities and the number of startups

10. Vendor Landscape
10.1 Competitive scenario
Exhibit 50: Vendor landscape
10.2 Landscape disruption
Exhibit 51: Landscape disruption
Exhibit 52: Industry risks

11. Vendor Analysis
11.1 Vendors covered
Exhibit 53: Vendors covered
11.2 Market positioning of vendors
Exhibit 54: Matrix on vendor position and classification
11.3 ArborBridge Inc.
Exhibit 55: ArborBridge Inc. - Overview
Exhibit 56: ArborBridge Inc. - Product and service
Exhibit 57: ArborBridge Inc. - Key offerings
11.4 Cengage Learning Holdings II Inc
Exhibit 58: Cengage Learning Holdings II Inc - Overview
Exhibit 59: Cengage Learning Holdings II Inc - Business segments
Exhibit 60: Cengage Learning Holdings II Inc - Key News
Exhibit 61: Cengage Learning Holdings II Inc - Key offerings
Exhibit 62: Cengage Learning Holdings II Inc - Segment focus
11.5 Club Z Inc.
Exhibit 63: Club Z Inc. - Overview
Exhibit 64: Club Z Inc. - Product and service
Exhibit 65: Club Z Inc. - Key offerings
11.6 CogniFit Inc.
Exhibit 66: CogniFit Inc. - Overview
Exhibit 67: CogniFit Inc. - Product and service
Exhibit 68: CogniFit Inc. - Key offerings
11.7 Edgenuity Inc.
Exhibit 69: Edgenuity Inc. - Overview
Exhibit 70: Edgenuity Inc. - Product and service
Exhibit 71: Edgenuity Inc. - Key offerings
11.8 Graham Holdings Co.
Exhibit 72: Graham Holdings Co. - Overview
Exhibit 73: Graham Holdings Co. - Business segments
Exhibit 74: Graham Holdings Co. - Key News
Exhibit 75: Graham Holdings Co. - Key offerings
Exhibit 76: Graham Holdings Co. - Segment focus
11.9 Instructure Inc.
Exhibit 77: Instructure Inc. - Overview
Exhibit 78: Instructure Inc. - Product and service
Exhibit 79: Instructure Inc. - Key offerings
11.10 McGraw Hill Education Inc.
Exhibit 80: McGraw Hill Education Inc. - Overview
Exhibit 81: McGraw Hill Education Inc. - Business segments
Exhibit 82: McGraw Hill Education Inc. - Key offerings
Exhibit 83: McGraw Hill Education Inc. - Segment focus
11.11 Pearson Plc
Exhibit 84: Pearson Plc - Overview
Exhibit 85: Pearson Plc - Business segments
Exhibit 86: Pearson Plc - Key offerings
Exhibit 87: Pearson Plc - Segment focus
11.12 TPR Education IP Holdings LLC
Exhibit 88: TPR Education IP Holdings LLC - Overview
Exhibit 89: TPR Education IP Holdings LLC - Product and service
Exhibit 90: TPR Education IP Holdings LLC - Key offerings

12. Appendix
12.1 Scope of the report
12.1.1 Definition
12.1.2 Objectives
12.1.3 Notes and caveats
12.2 Currency conversion rates for US$
Exhibit 91: Currency conversion rates for US$
12.3 Research methodology
Exhibit 92: Research Methodology
Exhibit 93: Validation techniques employed for market sizing
Exhibit 94: Information sources
12.4 List of abbreviations
Exhibit 95: List of abbreviations

List of ExhibitsExhibits 1: Key Finding 1
Exhibits 2: Key Finding 2
Exhibits 3: Key Finding 5
Exhibits 4: Key Finding 6
Exhibits 5: Key Finding 7
Exhibits 6: Key Finding 8
Exhibits 7: Parent market
Exhibits 8: Market characteristics
Exhibits 9: Offerings of vendors included in the market definition
Exhibits 10: Market segments
Exhibits 11: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibits 12: Global market: Year-over-year growth 2021 - 2026 (%)
Exhibits 13: Five forces analysis 2021 & 2026
Exhibits 14: Bargaining power of buyers
Exhibits 15: Bargaining power of suppliers
Exhibits 16: Threat of new entrants
Exhibits 17: Threat of substitutes
Exhibits 18: Threat of rivalry
Exhibits 19: Market condition - Five forces 2021
Exhibits 20: Product - Market share 2021-2026 (%)
Exhibits 21: Comparison by Product
Exhibits 22: University exams - Market size and forecast 2021-2026 ($ million)
Exhibits 23: University exams - Year-over-year growth 2021-2026 (%)
Exhibits 24: Certifications exams - Market size and forecast 2021-2026 ($ million)
Exhibits 25: Certifications exams - Year-over-year growth 2021-2026 (%)
Exhibits 26: High school exams - Market size and forecast 2021-2026 ($ million)
Exhibits 27: High school exams - Year-over-year growth 2021-2026 (%)
Exhibits 28: Elementary exams - Market size and forecast 2021-2026 ($ million)
Exhibits 29: Elementary exams - Year-over-year growth 2021-2026 (%)
Exhibits 30: Other exams - Market size and forecast 2021-2026 ($ million)
Exhibits 31: Other exams - Year-over-year growth 2021-2026 (%)
Exhibits 32: Market opportunity by Product
Exhibits 33: End-user - Market share 2021-2026 (%)
Exhibits 34: Comparison by End-user
Exhibits 35: Higher education - Market size and forecast 2021-2026 ($ million)
Exhibits 36: Higher education - Year-over-year growth 2021-2026 (%)
Exhibits 37: K-12 - Market size and forecast 2021-2026 ($ million)
Exhibits 38: K-12 - Year-over-year growth 2021-2026 (%)
Exhibits 39: Market opportunity by End-user
Exhibits 40: Learning model - Market share 2021-2026 (%)
Exhibits 41: Comparison by Learning model
Exhibits 42: Blended - Market size and forecast 2021-2026 ($ million)
Exhibits 43: Blended - Year-over-year growth 2021-2026 (%)
Exhibits 44: Online - Market size and forecast 2021-2026 ($ million)
Exhibits 45: Online - Year-over-year growth 2021-2026 (%)
Exhibits 46: Market opportunity by Learning model
Exhibits 47: Customer landscape
Exhibits 48: Impact of drivers and challenges
Exhibits 49: Vendor landscape
Exhibits 50: Landscape disruption
Exhibits 51: Industry risks
Exhibits 52: Vendors covered
Exhibits 53: Market positioning of vendors
Exhibits 54: ArborBridge Inc. - Overview
Exhibits 55: ArborBridge Inc. - Product and service
Exhibits 56: ArborBridge Inc. - Key offerings
Exhibits 57: ArborBridge Inc. - Key customers
Exhibits 58: ArborBridge Inc. - Segment focus
Exhibits 59: Cengage Learning Holdings II Inc - Overview
Exhibits 60: Cengage Learning Holdings II Inc - Business segments
Exhibits 61: Cengage Learning Holdings II Inc - Key offerings
Exhibits 62: Cengage Learning Holdings II Inc - Key customers
Exhibits 63: Cengage Learning Holdings II Inc - Segment focus
Exhibits 64: Club Z Inc. - Overview
Exhibits 65: Club Z Inc. - Product and service
Exhibits 66: Club Z Inc. - Key offerings
Exhibits 67: Club Z Inc. - Key customers
Exhibits 68: Club Z Inc. - Segment focus
Exhibits 69: CogniFit Inc. - Overview
Exhibits 70: CogniFit Inc. - Product and service
Exhibits 71: CogniFit Inc. - Key offerings
Exhibits 72: CogniFit Inc. - Key customers
Exhibits 73: CogniFit Inc. - Segment focus
Exhibits 74: Edgenuity Inc. - Overview
Exhibits 75: Edgenuity Inc. - Product and service
Exhibits 76: Edgenuity Inc. - Key offerings
Exhibits 77: Edgenuity Inc. - Key customers
Exhibits 78: Edgenuity Inc. - Segment focus
Exhibits 79: Graham Holdings Co. - Overview
Exhibits 80: Graham Holdings Co. - Business segments
Exhibits 81: Graham Holdings Co. - Key offerings
Exhibits 82: Graham Holdings Co. - Key customers
Exhibits 83: Graham Holdings Co. - Segment focus
Exhibits 84: Instructure Inc. - Overview
Exhibits 85: Instructure Inc. - Product and service
Exhibits 86: Instructure Inc. - Key offerings
Exhibits 87: Instructure Inc. - Key customers
Exhibits 88: Instructure Inc. - Segment focus
Exhibits 89: McGraw Hill Education Inc. - Overview
Exhibits 90: McGraw Hill Education Inc. - Business segments
Exhibits 91: McGraw Hill Education Inc. - Key offerings
Exhibits 92: McGraw Hill Education Inc. - Key customers
Exhibits 93: McGraw Hill Education Inc. - Segment focus
Exhibits 94: Pearson Plc - Overview
Exhibits 95: Pearson Plc - Business segments
Exhibits 96: Pearson Plc - Key offerings
Exhibits 97: Pearson Plc - Key customers
Exhibits 98: Pearson Plc - Segment focus
Exhibits 99: TPR Education IP Holdings LLC - Overview
Exhibits 100: TPR Education IP Holdings LLC - Product and service
Exhibits 101: TPR Education IP Holdings LLC - Key offerings
Exhibits 102: TPR Education IP Holdings LLC - Key customers
Exhibits 103: TPR Education IP Holdings LLC - Segment focus
Exhibits 104: Currency conversion rates for US$
Exhibits 105: Research Methodology
Exhibits 106: Validation techniques employed for market sizing
Exhibits 107: Information sources
Exhibits 108: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global test preparation market in the US: ArborBridge Inc., Cengage Learning Holdings II Inc, Club Z Inc., CogniFit Inc., Edgenuity Inc., Graham Holdings Co., Instructure Inc., McGraw Hill Education Inc., Pearson Plc, and TPR Education IP Holdings LLC.

Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is Increasing use of analytical tools in test preparations .`

According to the report, one of the major drivers for this market is the increasing use of analytical tools in test preparations.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.