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Global Online Education Market 2023-2027

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    Report

  • 120 Pages
  • November 2022
  • Region: Global
  • TechNavio
  • ID: 5024993
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The online education market is poised to grow by $148.22 billion during 2023-2027, accelerating at a CAGR of 9.49% during the forecast period. The market is driven by the standardization of tests, rapid penetration of Internet-enabled devices, and increasing focus on language learning.

This report on the online education market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment.

The online education market is segmented as below:

By Type

  • Primary and secondary supplemental education
  • Reskilling and online certifications
  • Higher education
  • Test Preparation
  • Language and casual learning

By End-user

  • Academic
  • Corporate
  • Government

By Geography

  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the apps and wearables for online education as one of the prime reasons driving the online education market growth during the next few years. Also, the growing popularity of online microlearning and standardization of tests will lead to sizable demand in the market.

This report on the online education market covers the following areas:

  • Online education market sizing
  • Online education market forecast
  • Online education market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online education market vendors that include 2U Inc., Alef Education Consultancy LLC, Ambow Education Holding Ltd., Aptara Inc., Cengage Learning Inc., Coursera Inc., edX LLC, General Assembly Space Inc., Instructure Holdings Inc., ITS EDUCATION ASIA, iTutorGroup Ltd., iversity Learning Solutions GmbH, LinkedIn Corp., McGraw Hill Education Inc., Online Education Pty. Ltd., Pearson Plc, Pluralsight Inc., Think and Learn Pvt. Ltd., Udacity Inc., and Udemy Inc. Also, the online education market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The analyst presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The analyst's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global online education market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global online education market 2017 - 2021 ($ billion)
4.2 Type Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
4.3 End Users Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - End Users Segment 2017 - 2021 ($ billion)
4.4 Region Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Region Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 22: Five forces analysis - Comparison between2022 and 2027
5.2 Bargaining power of buyers
Exhibit 23: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 24: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 25: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 26: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 27: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 28: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Type
6.1 Market segments
Exhibit 29: Chart on Type - Market share 2022-2027 (%)
Exhibit 30: Data Table on Type - Market share 2022-2027 (%)
6.2 Comparison by Type
Exhibit 31: Chart on Comparison by Type
Exhibit 32: Data Table on Comparison by Type
6.3 Primary and secondary supplemental education - Market size and forecast 2022-2027
Exhibit 33: Chart on Primary and secondary supplemental education - Market size and forecast 2022-2027 ($ billion)
Exhibit 34: Data Table on Primary and secondary supplemental education - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Chart on Primary and secondary supplemental education - Year-over-year growth 2022-2027 (%)
Exhibit 36: Data Table on Primary and secondary supplemental education - Year-over-year growth 2022-2027 (%)
6.4 Reskilling and online certifications - Market size and forecast 2022-2027
Exhibit 37: Chart on Reskilling and online certifications - Market size and forecast 2022-2027 ($ billion)
Exhibit 38: Data Table on Reskilling and online certifications - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Chart on Reskilling and online certifications - Year-over-year growth 2022-2027 (%)
Exhibit 40: Data Table on Reskilling and online certifications - Year-over-year growth 2022-2027 (%)
6.5 Higher education - Market size and forecast 2022-2027
Exhibit 41: Chart on Higher education - Market size and forecast 2022-2027 ($ billion)
Exhibit 42: Data Table on Higher education - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Chart on Higher education - Year-over-year growth 2022-2027 (%)
Exhibit 44: Data Table on Higher education - Year-over-year growth 2022-2027 (%)
6.6 Test preparation - Market size and forecast 2022-2027
Exhibit 45: Chart on Test preparation - Market size and forecast 2022-2027 ($ billion)
Exhibit 46: Data Table on Test preparation - Market size and forecast 2022-2027 ($ billion)
Exhibit 47: Chart on Test preparation - Year-over-year growth 2022-2027 (%)
Exhibit 48: Data Table on Test preparation - Year-over-year growth 2022-2027 (%)
6.7 Language and casual learning - Market size and forecast 2022-2027
Exhibit 49: Chart on Language and casual learning - Market size and forecast 2022-2027 ($ billion)
Exhibit 50: Data Table on Language and casual learning - Market size and forecast 2022-2027 ($ billion)
Exhibit 51: Chart on Language and casual learning - Year-over-year growth 2022-2027 (%)
Exhibit 52: Data Table on Language and casual learning - Year-over-year growth 2022-2027 (%)
6.8 Market opportunity by Type
Exhibit 53: Market opportunity by Type ($ billion)
7 Market Segmentation by End-user
7.1 Market segments
Exhibit 54: Chart on End-user - Market share 2022-2027 (%)
Exhibit 55: Data Table on End-user - Market share 2022-2027 (%)
7.2 Comparison by End-user
Exhibit 56: Chart on Comparison by End-user
Exhibit 57: Data Table on Comparison by End-user
7.3 Academic - Market size and forecast 2022-2027
Exhibit 58: Chart on Academic - Market size and forecast 2022-2027 ($ billion)
Exhibit 59: Data Table on Academic - Market size and forecast 2022-2027 ($ billion)
Exhibit 60: Chart on Academic - Year-over-year growth 2022-2027 (%)
Exhibit 61: Data Table on Academic - Year-over-year growth 2022-2027 (%)
7.4 Corporate - Market size and forecast 2022-2027
Exhibit 62: Chart on Corporate - Market size and forecast 2022-2027 ($ billion)
Exhibit 63: Data Table on Corporate - Market size and forecast 2022-2027 ($ billion)
Exhibit 64: Chart on Corporate - Year-over-year growth 2022-2027 (%)
Exhibit 65: Data Table on Corporate - Year-over-year growth 2022-2027 (%)
7.5 Government - Market size and forecast 2022-2027
Exhibit 66: Chart on Government - Market size and forecast 2022-2027 ($ billion)
Exhibit 67: Data Table on Government - Market size and forecast 2022-2027 ($ billion)
Exhibit 68: Chart on Government - Year-over-year growth 2022-2027 (%)
Exhibit 69: Data Table on Government - Year-over-year growth 2022-2027 (%)
7.6 Market opportunity by End-user
Exhibit 70: Market opportunity by End-user ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 71: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 72: Chart on Market share by geography 2022-2027 (%)
Exhibit 73: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 74: Chart on Geographic comparison
Exhibit 75: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 76: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 77: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 79: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 APAC - Market size and forecast 2022-2027
Exhibit 80: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 81: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 83: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
Exhibit 84: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 85: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 87: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 88: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 89: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 91: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 92: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 93: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 95: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 96: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 97: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 99: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 100: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 101: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 102: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 103: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 India - Market size and forecast 2022-2027
Exhibit 104: Chart on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 105: Data Table on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 106: Chart on India - Year-over-year growth 2022-2027 (%)
Exhibit 107: Data Table on India - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
Exhibit 108: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 109: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 110: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 111: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 UK - Market size and forecast 2022-2027
Exhibit 112: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 113: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 114: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 115: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 116: Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 117: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 119: Overview on factors of disruption
11.4 Industry risks
Exhibit 120: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 121: Vendors covered
12.2 Market positioning of vendors
Exhibit 122: Matrix on vendor position and classification
12.3 2U Inc.
Exhibit 123: 2U Inc. - Overview
Exhibit 124: 2U Inc. - Business segments
Exhibit 125: 2U Inc. - Key news
Exhibit 126: 2U Inc. - Key offerings
Exhibit 127: 2U Inc. - Segment focus
12.4 Alef Education Consultancy LLC
Exhibit 128: Alef Education Consultancy LLC - Overview
Exhibit 129: Alef Education Consultancy LLC - Product / Service
Exhibit 130: Alef Education Consultancy LLC - Key offerings
12.5 Ambow Education Holding Ltd.
Exhibit 131: Ambow Education Holding Ltd. - Overview
Exhibit 132: Ambow Education Holding Ltd. - Business segments
Exhibit 133: Ambow Education Holding Ltd. - Key news
Exhibit 134: Ambow Education Holding Ltd. - Key offerings
Exhibit 135: Ambow Education Holding Ltd. - Segment focus
12.6 Aptara Inc.
Exhibit 136: Aptara Inc. - Overview
Exhibit 137: Aptara Inc. - Product / Service
Exhibit 138: Aptara Inc. - Key offerings
12.7 Cengage Learning Inc.
Exhibit 139: Cengage Learning Inc. - Overview
Exhibit 140: Cengage Learning Inc. - Product / Service
Exhibit 141: Cengage Learning Inc. - Key offerings
12.8 Coursera Inc.
Exhibit 142: Coursera Inc. - Overview
Exhibit 143: Coursera Inc. - Business segments
Exhibit 144: Coursera Inc. - Key news
Exhibit 145: Coursera Inc. - Key offerings
Exhibit 146: Coursera Inc. - Segment focus
12.9 edX LLC
Exhibit 147: edX LLC - Overview
Exhibit 148: edX LLC - Product / Service
Exhibit 149: edX LLC - Key offerings
12.10 General Assembly Space Inc.
Exhibit 150: General Assembly Space Inc. - Overview
Exhibit 151: General Assembly Space Inc. - Product / Service
Exhibit 152: General Assembly Space Inc. - Key offerings
12.11 Instructure Holdings Inc.
Exhibit 153: Instructure Holdings Inc. - Overview
Exhibit 154: Instructure Holdings Inc. - Product / Service
Exhibit 155: Instructure Holdings Inc. - Key offerings
12.12 ITS EDUCATION ASIA
Exhibit 156: ITS EDUCATION ASIA - Overview
Exhibit 157: ITS EDUCATION ASIA - Product / Service
Exhibit 158: ITS EDUCATION ASIA - Key offerings
12.13 iTutorGroup Ltd.
Exhibit 159: iTutorGroup Ltd. - Overview
Exhibit 160: iTutorGroup Ltd. - Product / Service
Exhibit 161: iTutorGroup Ltd. - Key offerings
12.14 iversity Learning Solutions GmbH
Exhibit 162: iversity Learning Solutions GmbH - Overview
Exhibit 163: iversity Learning Solutions GmbH - Product / Service
Exhibit 164: iversity Learning Solutions GmbH - Key offerings
12.15 LinkedIn Corp.
Exhibit 165: LinkedIn Corp. - Overview
Exhibit 166: LinkedIn Corp. - Product / Service
Exhibit 167: LinkedIn Corp. - Key offerings
12.16 McGraw Hill Education Inc.
Exhibit 168: McGraw Hill Education Inc. - Overview
Exhibit 169: McGraw Hill Education Inc. - Business segments
Exhibit 170: McGraw Hill Education Inc. - Key offerings
Exhibit 171: McGraw Hill Education Inc. - Segment focus
12.17 Pluralsight Inc.
Exhibit 172: Pluralsight Inc. - Overview
Exhibit 173: Pluralsight Inc. - Product / Service
Exhibit 174: Pluralsight Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 175: Inclusions checklist
Exhibit 176: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 177: Currency conversion rates for US$
13.4 Research methodology
Exhibit 178: Research methodology
Exhibit 179: Validation techniques employed for market sizing
Exhibit 180: Information sources
13.5 List of abbreviations
Exhibit 181: List of abbreviations
The global education services market is at a crossroads with the positive impact of technological advances such as online education, the implementation of AR and VR in teaching methods, and the use of interactive whiteboards. On the other hand, data and security issues and low digital literacy rates are having a negative impact on the growth of the market. The combined impact of these factors will lead to high growth in the global education services market.
education: Includes technical education, language learning, test preparation services, tutoring services, makerspaces, vocational training, and distance learning courses and certifications
emphasis on mobile learning: The increasing use of smartphones is encouraging education service providers to introduce mobile learning modules. Mobile learning has several advantages, such as flexibility and convenience. Therefore, users can schedule and complete the course/training according to their convenience. Mobile learning is also an experience of personalized learning as users can take training as per their requirements.
digital literacy rates: Educational hardware and software have not been realized in tandem with the availability of trained staff in educational institutions. Institutions find it difficult to integrate technology into business processes. This is because of the inability of the faculty and administrators to understand applications and optimal use. The deployment of these applications alone by colleges and universities is not enough.

Executive Summary

The analyst recognizes the following companies as the key players in the global online education market: 2U Inc., Alef Education Consultancy LLC, Ambow Education Holding Ltd., Aptara Inc., Cengage Learning Inc., Coursera Inc., edX LLC, General Assembly Space Inc., Instructure Holdings Inc., ITS EDUCATION ASIA, iTutorGroup Ltd., iversity Learning Solutions GmbH, LinkedIn Corp., McGraw Hill Education Inc., Online Education Pty. Ltd., Pearson Plc, Pluralsight Inc., Think and Learn Pvt. Ltd., Udacity Inc., and Udemy Inc.

Commenting on the report, one of the report's analysts said: 'The latest trend gaining momentum in the market is apps and wearables for online education.'

According to the report, one of the major drivers for this market is the standardization of tests.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • 2U Inc.
  • Alef Education Consultancy LLC
  • Ambow Education Holding Ltd.
  • Aptara Inc.
  • Cengage Learning Inc.
  • Coursera Inc.
  • edX LLC
  • General Assembly Space Inc.
  • Instructure Holdings Inc.
  • ITS EDUCATION ASIA
  • iTutorGroup Ltd.
  • iversity Learning Solutions GmbH
  • LinkedIn Corp.
  • McGraw Hill Education Inc.
  • Online Education Pty. Ltd.
  • Pearson Plc
  • Pluralsight Inc.
  • Think and Learn Pvt. Ltd.
  • Udacity Inc.
  • Udemy Inc.