+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Exhibitions & Events Market - Global Outlook and Forecast 2020-2025

  • PDF Icon


  • 350 Pages
  • May 2020
  • Region: Global
  • Arizton
  • ID: 5025080
UP TO OFF until Jun 30th 2024
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Events & Exhibitions Market Report.

The global exhibition market size is expected to reach over $50 billion, growing at a CAGR of over 3% during the period 2019–2025.

The global event and exhibition market is expected to grow at a CAGR of over 3% between 2020 and 2025. The US region is the largest market for exhibitions, followed by Germany and China. The use of big data analytics enables exhibitors to make strategic marketing programs, digital campaigns, and effective strategies that will drive the growth of the global exhibition market size.

The outbreak of the COVID-19 in China has spelled doom for the global events market share, with around $135 billion worth of the total economic output unlikely to be generated by the end of Q2 2020. The events such as Mobile World Congress, IMEX, ITB Travel Trade Show, or the Geneva Auto Show have already been canceled. The organizers cannot guarantee the safety of participants or logistics challenges due to travel restrictions. Hence, the global events industry is likely to head toward a slowdown.

The following factors are likely to contribute to the growth of the exhibition market during the forecast period:

  • Redesign of Exhibition Models
  • Growth in the Application of Big Data
  • Increased Focus on Insurance & Security
  • Integration of Trade Shows and Digital Technology

The study considers the present scenario of the exhibition market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Event and Exhibition Market Segmentation

This research report includes detailed market segmentation by exhibition type, revenue stream, industry type, and geography. The increasing global event and exhibition industry trend among companies and enterprises to promote their products and services is influencing the growth of the B2B exhibition market. North America is the largest market for B2B exhibitions in the global event and exhibition market. Significant growth in the US economy, the subsequent rise in the GDP, corporate profits, and domestic travels are contributing to the growth.

The APAC B2B exhibition market share is significantly different now than before. The demand for exhibitions and events is currently enormous. This is generating outstanding results for businesses and helping grow businesses in multiple geographies.

The revenue contribution of the entrance fees segment was over $30 billion in 2019. A higher number of companies across the globe are participating in the events annually. Thus, the revenue generation from exhibitor fees is increasing. Online and offline advertisements carried out by vendors on behalf of exhibitors generate leads and provide a high turnaround of audiences in exhibitions.

B2C exhibitions in fashion, consumer goods, technology products, toys, garments, and smart gadgets, and others witness a high traffic volume of attendees. Higher traffic and footfalls, the greater is revenue generation from tickets or public admission charges. Thus, the increasing number of B2C and mixed exhibition industry growth will propel the revenue growth of the entrance segment.

The consumer goods sector is growing at a rapid pace and is not showing signs of slowing down anytime soon. It includes a diverse array of varied industries. Consumer technology in specific are large businesses in the tradeshow market, taking up a major chunk of the revenues. This sector offers exciting opportunities for innovations.

From non-traditional booths that allow customers to live the product to using data to better target consumers, these shows witness the latest technology due to the diversity and flexibility of products and solutions exhibited. However, the segment is expected to observe retail disruptions, restructuring, and advancing technologies, which will spur the segment growth. Several events have been canceled due to the widespread eruption of the coronavirus across the world.

By Exhibition Type

  • B2B
  • B2C
  • Mixed/Hybrid

By Revenue Stream

  • Exhibitor Fee
  • Sponsorship Fee
  • Entrance Fee
  • Services

By Industry

  • Consumer Goods & Retail Sector
  • Hospitality Sector
  • AFF & Energy Sector
  • Automotive & Transportation Sector
  • Industrial Sector
  • Entertainment Sector
  • Other Sector


Europe was the largest industry in the global event and exhibition market size in 2019. The UK, France, Germany, Spain, and Italy are the largest revenue generators in the exhibition market in Europe. North America’s growing economy is driving the event and exhibition market. A high GDP and disposable income of people in North America is boosting economic growth indirectly.

APAC has become an exciting place for businesses and commercial opportunities, which helps the event and exhibition market to grow. China is the largest destination for exhibitions in the APAC region. The region is also one of the leading countries for exhibitions across the globe. However, the outbreak of the COVID-19 pandemic is likely to hamper the market growth in the country.

By Geography

  • Europe
  • Germany
  • Italy
  • UK
  • France
  • Spain
  • Italy
  • Russia
  • Sweden
  • Netherlands
  • North America
  • US
  • Canada
  • APAC
  • China
  • China Mainland
  • China SAR
  • Japan
  • Australia & New Zealand
  • India
  • South Korea
  • Middle East & Africa
  • South Africa
  • UAE
  • Saudi Arabia
  • Latin America
  • Brazil
  • Mexico
  • Argentina

Insights By Vendors

In terms of satisfaction, Europe is comparatively successful for both exhibitors and visitors in the global events industry. However, the perceived importance of each event is lower than in other regions. Exhibitors benefit from a wide choice of events and other marketing channels. Besides, better advocacy and loyalty could be seen in Europe compared to other regions owing to the higher satisfaction.

Key Vendors

  • Informa
  • RELX Group
  • Fiera Milano
  • GL Events
  • Koelnmesse
  • MCH Group
  • Messe Düsseldorf
  • Messe Frankfurt
  • Messe Munchen

Other Prominent Vendors

  • Apex
  • Beijing Eagle International Exhibition
  • Bharat Exhibitions
  • China International Exhibition Center Group
  • Clarion Events
  • Comexposium
  • Cvent
  • Demage
  • Deutsche Messe
  • Emerald X
  • ES.cultura Eventos
  • Event Barcelona
  • Falcon Exhibitions
  • Guangdong Convention & Exhibition Promotion
  • Hyve Group
  • Julang
  • K AND D Communication
  • LEMS
  • Messe Berlin Group
  • Mex Events
  • NürnbergMesse
  • Orbit Exhibitions
  • PennWell
  • Shanghai Bestup Conference & Exhibition Service
  • Skyline Events
  • Tarsus Group
  • Venus Events
  • Viparis


1. What is the market size of the events and exhibition market
2. How COVID-19 will impact the growth of the market
3. Who are the key end-users of the exhibition services
4. What are the growth opportunities in the market
5. Who are the leading vendors and their market share

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of The Study
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
8 Impact of Covid-19
8.1 Overview
8.2 Impact On Global Trade
8.3 Impact On Global Supply Chain
8.4 Disruptions In Supply Chain
9 Market Opportunities & Trends
9.1 Redesign Of Exhibition Models
9.2 Growing Use Of Big Data
9.3 Increased Focus On Insurance & Security
10 Market Growth Enablers
10.1 Budget Allocation For Brand Experiences
10.2 Sustained Popularity In Elusive Industry Sectors
10.3 Integration Of Trade Shows And Digital Technology
10.4 Increased Number Of Venues With Expanding Capacity
11 Market Restraints
11.1 Exhibitor Advocacy
11.2 Risks Related To Economy, Operation, And Compliance
11.3 Infrastructural Issues
11.4 Political Turbulence
12 Market Landscape
12.1 Market Overview
12.2 Market Size & Forecast – Revenue & Net Space Rented
12.3 Impact of COVID-19 Pandemic
12.4 Market By Geography
12.5 Market By Industry Type
12.6 Market By Exhibition Type
12.7 Market Revenue Stream
12.8 Five Forces Analysis
13 Exhibition Type
13.1 Market Snapshot & Growth Engine
13.2 B2B Exhibitions & Events
13.3 B2C
13.4 Mixed (Both B2B & B2C)
14 Revenue Stream
14.1 Market Snapshot & Growth Engine
14.2 Exhibitor Fees
14.3 Sponsorship Fees
14.4 Entrance Fees
14.5 Services
15 Industry Type
15.1 Market Snapshot & Growth Engine (Revenue)
15.2 Market Snapshot & Growth Engine (Net Space Rented)
15.3 Consumer Goods & Retail Sector
15.4 Hospitality Sector
15.5 AFF & Energy Sector
15.6 Automotive & Transportation Sector
15.7 Industrial Sector
15.8 Entertainment
15.9 Other Sectors
16 Geography
16.1 Market Snapshot & Growth Engine (Revenue)
16.2 Market Snapshot & Growth Engine (Net Space Rented)
16.3 Market Overview
17 Europe
17.1 Market Overview
17.2 Market Size & Forecast – Revenue & Net Space Rented
17.3 Exhibition Type
17.4 Revenue Stream
17.5 Industry Type
17.6 Major Countries
17.7 Key Countries
17.8 Germany
17.9 UK
17.10 France
17.11 Turkey
17.12 Italy
17.13 Spain
17.14 Russia
17.15 Sweden
17.16 Netherlands
18 North America
18.1 Market Overview
18.2 Market Size & Forecast – Revenue & Net Space Rented
18.3 Exhibition Type
18.4 Revenue Stream
18.5 Industry Type
18.6 Major Countries
18.7 Key Countries
18.8 US
18.9 Canada
19.1 Market Overview
19.2 Market Size & Forecast – Revenue & Net Space Rented
19.3 Exhibition Type
19.4 Revenue Stream
19.5 Industry Type
19.6 Major Countries
19.7 Key Countries
19.8 China
19.9 China SAR (Hong Kong)
19.10 Japan
19.11 India
19.12 Australia & New Zealand
19.13 South Korea
20 Middle East & Africa
20.1 Market Overview
20.2 Market Size & Forecast – Revenue & Net Space Rented
20.3 Exhibition Type
20.4 Revenue Stream
20.5 Industry Type
20.6 Major Country
20.7 Key Countries
20.8 South Africa
20.9 UAE
20.10 Saudi Arabia
21 Latin America
21.1 Market Overview
21.2 Market Size & Forecast – Revenue & Net Space Rented
21.3 Exhibition Type
21.4 Revenue Stream
21.5 Industry Type
21.6 Major Countries
21.7 Key Countries
21.8 Brazil
21.9 Mexico
21.10 Argentina
22 Competitive Landscape
22.1 Competition Overview
23 Key Company Profiles
23.1 Informa
23.2 Relx Group
23.3 Fiera Milano
23.4 Gl Events
23.5 Koelnmesse
23.6 Mch Group
23.7 Messe Düsseldorf
23.8 Messe Frankfurt
23.9 Messe München
24 Other Prominent Vendors
24.1 APEX
24.2 Beijing Eagle International Exhibition
24.3 Bharat Exhibitions
24.4 China International Exhibition Center Group
24.5 Clarion Events
24.6 Comexposium
24.7 CVENT
24.8 Demage
24.9 Deutsche Messe
24.10 Emerald X
24.11 ES.Cultura Eventos
24.12 Event Barcellona
24.13 Falcon Exhibitions
24.14 Guangdong Convention & Exhibition Promotion
24.15 HKTDC
24.16 Hyve Group
24.17 Julang
24.18 K and D Communication
24.19 Lems
24.20 Messe Berlin Group
24.21 MEX Events
24.22 Nürnbergmesse
24.23 Orbit Exhibitions
24.24 Pennwell
24.25 Shanghai Bestup Conference & Exhibition Service
24.26 Skyline Events
24.27 Tarsus Group
24.28 Venusevents
24.29 Viparis
25 Report Summary
25.1 Key Takeaways
25.2 Strategic Recommendations
26 Quantitative Summary
26.1 Global Market
26.3 Revenue Stream
26.4 Industry Type
26.5 Europe
26.6 North America
26.7 APAC
26.8 Middle East & Africa
26.9 Latin America
27 Appendix
27.1 Abbreviations

Companies Mentioned

  • Informa
  • RELX Group
  • Fiera Milano
  • GL Events
  • Koelnmesse
  • MCH Group
  • Messe Düsseldorf
  • Messe Frankfurt
  • Messe Munchen
  • Apex
  • Beijing Eagle International Exhibition
  • Bharat Exhibitions
  • China International Exhibition Center Group
  • Clarion Events
  • Comexposium
  • Cvent
  • Demage
  • Deutsche Messe
  • Emerald X
  • ES.cultura Eventos
  • Event Barcelona
  • Falcon Exhibitions
  • Guangdong Convention & Exhibition Promotion
  • Hyve Group
  • Julang
  • K AND D Communication
  • LEMS
  • Messe Berlin Group
  • Mex Events
  • NürnbergMesse
  • Orbit Exhibitions
  • PennWell
  • Shanghai Bestup Conference & Exhibition Service
  • Skyline Events
  • Tarsus Group
  • Venus Events
  • Viparis


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.