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Europe Small Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 130 Pages
  • January 2022
  • Region: Europe
  • Mordor Intelligence
  • ID: 5025221

A small appliance, small domestic appliance, or small electrics are portable or semi-portable machines, generally used on table-tops, counter-tops, or other platforms, to accomplish a household task. Small appliances include vacuum cleaners, coffee makers, humidifiers, toasters, and microwave ovens, among many others. Small domestic appliances are gaining popularity, owing to change in lifestyle of consumers which has increased the demand for these small appliances. Consumers are becoming tech savvy and using domestic appliances to save time. Modern ways of distribution and expansion of manufacturers through e-commerce is supporting the growth of the Europe small home appliances market. Europe market for small appliances is expected to witness significant growth over the coming years owing to the growing livings standards of consumers. The use of small appliances has three chief advantages such as time saving, decrease in manual efforts, and effective results. Value-added features and upgrading the new products are also anticipated to trigger the demand for small appliances in the upcoming years.

Key Market Trends

Vacuum Cleaner Segment

Vacuum cleaners are electrical appliances used in cleaning floors and carpets using suction. Vacuum cleaners promote eco-friendliness; thus, help in preventing dust related allergies among the asthma patients.The growing awareness of advantages such as convenience, time-efficiency, and benefits derived from vacuum cleaners is expected to promote the demand for vacuum cleaners over the forecast period. The growing adoption of vacuum cleaners across various industries, such as manufacturing, healthcare, and retail and consumer, to maintain hygiene and protection against hazardous dust at workplace is expected to drive the growth of the market.

Growth in Smart Homes is Driving the Market in Europe

Smart home refers to modern homes where appliances and devices can be automatically controlled remotely from anywhere with an internet connection using a mobile or other networked device. The important reason behind the rising demand of smart home appliances is a tech savvy young generation in Europe. Young people find more value in the concept of smart homes and connected devices mainly because of the convenience that these devices offer. The growth of the Europe home appliances market is driven by factors such as growing number of internet users and increasing number of smart homes.

Competitive Landscape

The report covers major international players operating in the Europe Small Home Appliances Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain / Supply Chain Analysis
4.5 Porters 5 Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Impact of COVID-19 on the Market
5.1 Product
5.1.1 Vacuum Cleaners
5.1.2 Small Kitchen Appliances
5.1.3 Personal Care Appliances
5.1.4 Irons
5.1.5 Heating Appliances
5.1.6 Food Preparation Appliances
5.1.7 Others
5.2 Distribution Channel
5.2.1 Supermarkets
5.2.2 Specialty Stores
5.2.3 Online
5.2.4 Other Distribution Channels
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Philips
6.2.2 BSH Hausgerate GmbH
6.2.3 Eletrolux AB
6.2.4 Dyson Ltd
6.2.5 Gorenje Group
6.2.6 DeLonghi Spa
6.2.7 Miele
6.2.8 Vorwerk
6.2.9 Taurus Group
6.2.10 Kalorik Group

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Philips
  • BSH Hausgerate GmbH
  • Eletrolux AB
  • Dyson Ltd
  • Gorenje Group
  • DeLonghi Spa
  • Miele
  • Vorwerk
  • Taurus Group
  • Kalorik Group