The Egyptian ceramic tile market is expected to grow at a strong rate during the forecast period, owing to factors, such as increasing population, rising disposable income, and expansion of the construction sector. The Egyptian tiles industry is one of the country’s fastest-growing sectors. It has benefited immensely from the country’s burgeoning construction and infrastructure sectors. It has continued to be most cost-competitive at both the regional and global levels.
The country’s domestic market consumes around 80% of the total ceramic tile consumption, while 20% of the total production is exported to other countries. The main exporter countries to Egypt are Italy and Spain, whose products are highly esteemed for their design and advanced technology. Nonetheless, local products are becoming highly competitive due to their high technical characteristics, low costs, and good aesthetic qualities.
The increased spending on housing and infrastructure in the upcoming years is expected to increase the per capita ceramic tile consumption to higher levels. Furthermore, government steps such as amendments in investment law that encourage FDI investments are expected to bring a steady demand in ceramic tile consumption in the medium term. These FDI investments are likely to boost the domestic construction sector to new levels, which, in turn, may foster huge gains for ceramic tile manufacturers.
A considerable number of housing units are scheduled to be delivered to residential compounds over the coming period, which is likely to elevate the demand for ceramic tiles further. The ceramic tile manufacturers are also using various technologies such as inkjet technology and LaserJet technology to fix the color to avoid color asymmetry and the protocol technology to produce asymmetric tiles to add an aesthetic touch installing and reflect the beauty of nature on the tiles.
Key Market Trends
Increasing Production of Ceramic Tiles in Egypt
Egypt is the 10th largest manufacturer of ceramic tiles on the global level. Egypt is one of the leading producers of ceramic tiles in Africa and has an output capacity of nearly 300 million sq.m. The country’s domestic market consumes around 80% of the total ceramic tile consumption, while 20% of the total production is exported to other countries. The existing players and new entrants are regularly making capacity additions in the ceramic tile market due to the increasing demand for ceramic tiles, especially in the higher quality porcelain segment, which is witnessing the fastest growth from housing as well as commercial segments.
However, the healthy capacity addition by these prominent domestic ceramic tile producers in Egypt has made the country quite self-sufficient in the last few years. Due to this huge capacity expansion, the country has become a net exporter both in terms of value and volume of ceramic tiles, and even the volume of imports of ceramic tiles has significantly reduced. These large capacity additions in the last few years have significantly increased the exports as many of the domestic tile producers have started exporting their products now.
Rising Consumption of Ceramic Tiles
Egypt is one of the fastest-growing countries, in terms of consumption of ceramic tiles. Egyptian ceramic tile manufacturing industry has added significant capacity in the last few years through the expansion of existing ceramic tile producers. The increasing population, favorable demographics, and a vibrant construction sector have stimulated the consumption of ceramic tiles in the country.
One of the biggest advantages of using ceramic tiles in floors is that the diversity of design, elegance, and overall aesthetic. Longer shelf life, lower maintenance, and high durability of ceramic tiles is an added advantage, which is increasing the demand for ceramic tiles as one of the primary building materials used in building finishing operations in Egypt.
These tiles are mostly used in floors, bathrooms, and kitchens because of its ease of cleaning and luster, and with the innovations of ceramic tiles by tile producers in the country it is widely used in various forms on Storefronts, malls, sports buildings, hospitals, villas, subway stations, etc., and other non-traditional places.
The Egyptian ceramic tile industry is fairly concentrated, with some major companies, such as Ceramica Cleopatra, Pharaohs Ceramics Group, Misr International Ceramic Company, and Lecico. Nonetheless, competition is increasing as large amounts of production capacity continues to increase. With the current per capita usage of less than 2 square meters, the Egyptian ceramic tile market offers an excellent opportunity for domestic and international ceramic tile producers. The government is also providing support to the manufacturers for modernizing ceramic tile manufacture, which may ensure that the firms remain well-positioned for strong growth over the coming years.
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Table of Contents
1.2 Study Assumptions
1.3 Scope of the Study
4.2 Insights on Operating Channels (Retail, Distributors, E-commerce, and Others)
4.3 Insights on Technological Trends in the Industry
4.4 Impact of COVID-19 on the Market
5.2 Market Drivers
5.3 Market Restraints
5.5 Industry Value Chain Analysis
5.6 Porter's Five Forces Analysis
6.1.3 Scratch Free
6.1.4 Other Products
6.2 By Application
6.2.1 Floor Tiles
6.2.2 Wall Tiles
6.2.3 Other Applications
6.3 By Construction Type
6.3.1 New Construction
6.3.2 Replacement and Renovation
6.4 By End User
7.2 Company Profiles
7.2.1 Ceramica Cleopatra
7.2.2 Lecico Egypt
7.2.3 Al Amir Ceramics
7.2.4 Ceramica Venzia
7.2.5 Gloria Ceramics
7.2.6 Pharaohs Ceramics Group (Ceramica Innova)
7.2.7 Misr International Ceramic Company (MICC)
7.2.8 Ceramica Prima
7.2.9 Al-Ezz Ceramics and Porcelain (Gemma)
7.2.10 Royal Ceramica
7.2.11 Alfa Ceramic
7.2.12 Aracemco (The Arab ceramic company)
A selection of companies mentioned in this report includes:
- Ceramica Cleopatra
- Lecico Egypt
- Al Amir Ceramics
- Ceramica Venzia
- Gloria Ceramics
- Pharaohs Ceramics Group (Ceramica Innova)
- Misr International Ceramic Company (MICC)
- Ceramica Prima
- Al-Ezz Ceramics and Porcelain (Gemma)
- Royal Ceramica
- Alfa Ceramic
- Aracemco (The Arab ceramic company)