Mexico Food Sweetener Market - Growth, Trends, and Forecast (2020-2025)

The Mexican Food Sweetener Market is projected to grow at a CAGR of 5.27% during the forecast period.

• Increased demand for natural non-caloric sweeteners and the high demand for sweeteners in various applications, such as processed food and beverages from emerging economies, are the major factors driving the market growth.
• However, an increase in the awareness about the negative effect of sugar on consumer's health is likely to hinder the market growth, thereby, providing more opportunities for low-calorie sweeteners, especially in bakery, beverage, and dairy products.

Key Market Trends

Rising Trend of Clean Label Ingredients

Consumers demand clean labels on products to gain knowledge about the product that they are about to consume. The inclination toward identifying the ingredients present in the food and beverage has fueled the growth of the clean label ingredients market. Consumers are ready to pay a premium price for naturally sourced ingredients. Growing health-consciousness among the consumers has led them to grow cautious over the high consumption of sugar. Sugar can be replaced or is claimed to be replaced by healthier clean-sounding alternatives, such as stevia.

Major Application of Sweeteners in Beverages

There is a high demand for sweeteners from the beverage industry, and aspartame and sucralose are some of the popular sweeteners that are used as sugar substitutes in soft drinks, especially in carbonated beverages. Moreover, the amount of sugar can also be reduced without changing the taste and appearance, thereby, encouraging beverage manufacturers to substitute sugar with low-calorie sweeteners. The reduced cost of production and better economy of scale are also fueling the growth of sweeteners. New product innovations, such as beverages with the incorporation of stevia, are also attracting the attention of consumers who are seeking natural ingredients in their products.

Competitive Landscape

The Mexican food sweetener market is highly competitive and fragmented, with the presence of several players. The key players are adopting strategies, such as partnerships, expansion, mergers and acquisitions, and new product launches to strengthen the position in the market. The players dominating the market are Cargill, Tate & Lyle, Ingredion Incorporated, DuPont, and Archer Daniels Midland Company.

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