Japan Home Textile Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Japanese home textile market is supported by the increase in organized retail. The changing lifestyle of people and their urge to decorate and furnish the house in the newest trend has created a high demand for home textiles. Home fashion has become a separate segment as consumer consciousness towards high-quality living has increased. To cater to the increased demand, the number of retailers entering the Japanese home textiles market is also increasing.

The market is experiencing a short-term slowdown due to the COVID-19 pandemic, which effectively reduced tourism in the country. The domestic, as well as the international retail sector, is also suffering due to the lockdown within the country. In the long term, the increasing disposable income and advancing lifestyle are the main drivers of the market.

Key Market Trends

Effects of US-Japan Trade Negotiation

The textiles specific rules of origin (RoO) is one of the main topics of debate in the US-Japan trade negotiation. Most of the free trade agreements enacted in Japan implement rather liberal fabric-forward rules of origin commonly known as ‘double transformation’.

In 2018, the United States imported USD 656 million textiles from Japan, accounting for 2.1% of total US textile imports. The Japanese textile has appropriate strengths and advanced product development capabilities and sewing techniques that produce high-performance fibers and traditional craftsmanship. Given the combined high potential of Japanese textiles, export expansions are expected.

JETRO’s Japan Textile Salon in NYC 2020 ended with the selection of 5 new companies that have fabrics that support sustainability based on the needs of the local buyers. A total of 16 companies will exhibit and try to develop the US market.

The non-tariff barriers under the US-Japan trade deal could multiply the bilateral trade flows for technical textiles. The top categories of Japan’s textile and apparel exports to the United States in 2018 included special-purpose fabric, non-woven fabric, and synthetic filament fabrics.

Growing Bed Linen Segment

Bed Line includes pillow covers, bed covers, bedsheets, and duvet covers. Bed Linen accounted for the highest market share, and this is primarily due to the increasing consumer preference for quality over brands. A recent trend observed in the market is manufacturers are concentrating to introduce new products in innovative ways which are projected to propel the Japanese home textile market growth. Rising consumer awareness regarding good night’s sleep and appropriate bedding materials has led to the increase in demand for bed linen, thereby driving the market for home textiles.

Competitive Landscape

The report covers major international players operating in the Japan home textile market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support