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Jeans Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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  • 110 Pages
  • May 2021
  • Region: Global
  • Mordor Intelligence
  • ID: 5025309
The global jeans market is expected to register at a CAGR of 6.7% during the forecast period (2020-2025).

With the onset of COVID-19, much of the production, exports and retailing of fashion oriented apparels went to hault after the strict lockdown measures around the globe, thus brining a downfall in jeans market allover. China is considered as one of the largest jeans manufacturers on a global level with capability of producing raw materials and associated accessories, however, severe lockdown in the country and restriction towards trade have led to limited movement of products. Lately, the ease of lockdown have worked positively for the apparel industry and brands have benefitted mostly from the online channels.

Over the coming years, the major factors propelling the growth of the market are globalization of fashion trends, changing consumers lifestyle, and growing preference for high-end and premium design labels among the middle-class population.

With the growing trend of customization, the players have started designing customized jeans to increase their customer base, resulting in increase in sales. Owing to consumers shifting lifestyle, like giving extra attention to latest trend, the key players are expected to achieve a competitive advantage through customization.

The strategic collaborations among players in the denim jeans industry are identified to be one of the key factors contributing to the growth of the market studied. For instance, denim mills collaborate with the jeans brands to achieve strategic objectives that are mutually beneficial.

Key Market Trends

Use of Social Media along with Significant Expenditure on Advertisement

Key players operating in the market studied leverage both traditional and social media platforms for advertising. These players create campaigns and exhibition shows to promote their brands and offerings, reaching out to their target audience through TV commercials and social media platform. Growing internet users in developing economies have changed the advertisement spending strategy of key players. For instance, players use separate pages for different countries on Facebook, to cater to varying requirements of the customers. They also make its catalogs available digitally, for desktop and mobile users. Apart from Facebook, the companies also try to make a strong presence on social media platforms, like Instagram, YouTube and Twitter. Furthermore, as part of marketing initiatives, companies sponsor sporting, musical, and special events, as well as hire athletes and personalities who promote their products.

Asia-Pacific is the Fastest Growing Region

Jeans industry has witnessed significant growth in China and India. This is because shoppers tend to focus on quality and style while purchasing apparel. India has most of the young population that is about 65% below 35 years of age, which stimulates the jeans market due to exposure to the latest jeans collection by design and quality. In India, denim wear has seen a sharp resurgence that is primarily driven by new, more comfortable fabrics, low pricing, and inclusive sizes, offered by both local as well as international brands. The denim brands are driving innovation on washes, colors, fits, and even vintage design and styles. The key players are embarking on mergers and acquisitions as one of their key strategies, to achieve consolidation and optimize their offerings in the Asian countries.

Competitive Landscape

The jeans market is a highly competitive market, with a strong presence of local and global players operating across the world. Thus, to sustain their position in the market, the active players are bringing innovation in their product offering, in order to cater to changing consumers’ fashion lifestyle. Key players are now focussing on social media platforms and online distribution channels, for online marketing and branding of their products to attract more customers. Some of the major players in the market are Levis Co, Gap Inc, Kontoor Brands among others.

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By End User
5.1.1 Men
5.1.2 Women
5.1.3 Children
5.2 By Category
5.2.1 Mass
5.2.2 Premium
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Specialist Stores
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 By Geography
5.4.1 North America United States Canada Mexico Rest of North America
5.4.2 Europe United Kingdom Germany Spain France Italy Russia Rest of Europe
5.4.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.4.4 South America Brazil Argentina Rest of South America
5.4.5 Middle East & Africa United Arab Emirates South Africa Rest of Middle East & Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Gap Inc.
6.4.2 Levi Strauss & Co.
6.4.3 Kontoor Brands Inc.
6.4.4 OTB Group
6.4.5 Iconix Brand Group
6.4.6 Big John
6.4.7 Hennes & Mauritz AB
6.4.8 Pepe Jeans London
6.4.9 TowerBrook Capital Partners
6.4.10 PVH

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Gap Inc.
  • Levi Strauss & Co.
  • Kontoor Brands Inc.
  • OTB Group
  • Iconix Brand Group
  • Big John
  • Hennes & Mauritz AB
  • Pepe Jeans London
  • TowerBrook Capital Partners
  • PVH