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Asia-Pacific Nutraceuticals Market - Growth, Trends, and Forecasts (2020-2025)

  • ID: 5025330
  • Report
  • May 2020
  • Region: Asia Pacific
  • 93 Pages
  • Mordor Intelligence


  • Amway
  • Bayer AG
  • General Mills Inc.
  • Kellogg Co.
  • Nature's Bounty Inc.
  • Nestle SA
The Asia-Pacific Nutraceuticals Market is projected to register a CAGR of 7.5% during the forecast period.
  • The rapidly aging demographic profiles of various countries in the Asia-Pacific region, including Japan, Australia, and China, have presented a huge opportunity for the nutraceutical sector to develop and gain increasing revenues.
  • The rising demand for nutraceuticals with medical benefits is one of the major factors driving the nutraceuticals market growth. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues, like obesity, CVD, cancer, cholesterol, arthritis, and diabetes.

Key Market Trends

Growing Consumption of Dietary Supplements

The consumption of dietary supplements and functional products is also expected to increase, with growing fitness consciousness. The dietary supplements market in the region is anticipated to offer major investment opportunities, especially for herbal and Ayurvedic products. There has been an increase in the awareness about nutritional supplements, together with the development of an innovative range of fortified food products. Within the dietary supplements, demand for protein and botanicals is growing among the Indian consumers. Vitamins are the most used in dietary supplements among Australian consumers. Pediatric supplements are the fastest-growing segment due to strong sales in China.

China Dominates the Market

The market for nutraceuticals in China is likely to showcase favorable growth prospects in the future, on account of growing awareness about health and wellness among the urban population, together with the growing disposable income of the Chinese population. Chinese supplements are using up a high composition of natural plant extracts with proven effectiveness, which are safe to be used. Vitamin-based supplements mainly dominate the market. More than 200 producers of these products are involved in manufacturing calcium supplements. The demand for botanicals is growing in the dietary supplements segment. Food consumption patterns in China have changed significantly, with consumers increasingly preferring protein bars.

Competitive Landscape

The Asia-Pacific nutraceuticals market is fragmented with the presence of global and local players. Companies are focusing on meeting consumer demands through product innovation, expansion, and mergers and acquisitions. The key players in the market are Kellogg Co., Herbalife International of America Inc., General Mills Inc., PepsiCo, and Nestle SA.

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Note: Product cover images may vary from those shown


  • Amway
  • Bayer AG
  • General Mills Inc.
  • Kellogg Co.
  • Nature's Bounty Inc.
  • Nestle SA

1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
3.1 Market Overview
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 Product Type
5.1.1 Functional Food Cereals Bakery and Confectionery Dairy Snacks Other Functional Foods
5.1.2 Functional Beverages Energy Drinks Sports Drinks Fortified Juice Dairy and Dairy Alternative Beverages Functional Beverages
5.1.3 Dietary Supplements Vitamins Minerals Botanicals Enzymes Fatty Acids Proteins Other Dietary Supplements
5.2 Distribution Channel
5.2.1 Specialty Stores
5.2.2 Supermarkets/Hypermarkets,
5.2.3 Convenience Stores
5.2.4 Drug Stores/Pharmacies
5.2.5 Online Retail Stores
5.2.6 Other Distribution Channels
5.3 Geography
5.3.1 China
5.3.2 Japan
5.3.3 India
5.3.4 Australia
5.3.5 Rest of Asia-Pacific
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Herbalife International of America Inc.
6.3.2 Kellogg Co.
6.3.3 General Mills Inc.
6.3.4 PepsiCo
6.3.5 Nature's Bounty Inc.
6.3.6 Nestle SA
6.3.7 Amway
6.3.8 Bayer AG
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Herbalife International of America Inc.
  • Kellogg Co.
  • General Mills Inc.
  • PepsiCo
  • Nature's Bounty Inc.
  • Nestle SA
  • Amway
  • Bayer AG
Note: Product cover images may vary from those shown