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Retail in Sweden: Coronavirus (COVID-19) Country impact

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  • 24 Pages
  • April 2020
  • Region: Sweden
  • GlobalData
  • ID: 5026809
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Retail in Sweden: Coronavirus (COVID-19) Country impact


The Swedish retail market is set to decline 0.4% and although this is lower than its previous forecast, it will outperform many other European countries.

With shops largely remaining open, consumer shopping behaviour is unlikely to change permenantly and the market will recover quickly.

The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in Sweden.

  • The Swedish retail market will see a smaller decline in 2020 retail spend than many of its European neighbours as it has avoided a lockdown.
  • Although Sweden's GDP is forecast to fall significantly in 2020, the lack of a lockdown should ensure fewer people lose their jobs benefitting consumer sentiment.

Reasons to Buy
  • Use our revised market forecasts out to 2024 to understand how the Swedish retail market will perform.
  • Use our in-depth analysis to review how key retailers have responded to COVID-19.
  • Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.

Table of Contents

Executive Summary
  • Market forecasts
  • Consumer behaviour
  • Retailer themes and responses
  • Market forecasts
  • Headlines
  • Total retail market vs. pre-COVID-19 forecasts
  • Total retail growth vs. pre-COVID-19 forecasts
  • Consumer behaviour
  • Purchasing patterns snapshot
  • Purchasing patterns: non-food
  • Purchasing patterns: food
  • Purchasing patterns: drinks
  • Purchasing patterns: personal care
  • Consumer habits
  • Retailer themes and responses
  • Grocers' responses
  • Longer delivery times
  • Community support

  • Methodology

List of Tables
  • Change in shopping behaviour for key non-food categories
  • Change in shopping behaviour for key food categories
  • Change in shopping behaviour for key drinks categories
  • Change in shopping behaviour for key personal care categories

List of Figures
  • Total retail market vs. pre COVID-19 forecasts, 2019-2024
  • Total retail growth vs. pre COVID-19 forecasts, 2019-2024
  • Top 3 products that consumers stockpiled, bought more of, bought less of and stopped buying
  • COVID-19 impact on consumer behaviou in terms of going out, preparing food at home and social media

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Svensk Grocery
  • ICA
  • Red Cross
  • H&M
  • Netto
  • City Gross
  • Coop
  • Lindex
  • IKEA