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Retail in India: Coronavirus (COVID-19) Country impact

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  • 25 Pages
  • April 2020
  • Region: India
  • GlobalData
  • ID: 5026810
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The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in India.

Retail in India is estimated to suffer a wipe out of ₹6,572bn due to Covid-19. The outbreak led to preventive lockdown across the country, bringing economic activity to a standstill.
Demand for non-essential items such as furniture, footwear, makeup products, etc. have declined markedly. Fewer social interactions and community gatherings have resulted in a shift away from non-essential categories.

  • We envisage that many stores will remain closed even once restrictions are lifted and that footfall will be severely restricted through to the end of May.
  • Fashion will be the sector hardest hit, with sales forecast to be down by 25%-30% on 2019 levels, as per Retailers Association of India (RAI) and The Clothing Manufacturers Association of India (CMAI).
  • Steps such as deferment of EMI payments, loan waivers and financial aid to poor parts of society will lower the possibility of the economy entering recession

Reasons to Buy
  • Use our revised market forecasts out to 2024 to understand how the Indian retail market will perform.
  • Use our in-depth analysis to review how key retailers have responded to COVID-19.
  • Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.

Table of Contents

Executive Summary
  • Market forecasts
  • Consumer behaviour
  • Retailer themes and responses
  • Market forecasts
  • Headlines
  • Total retail market vs. pre-COVID-19 forecasts
  • Total retail growth vs. pre-COVID-19 forecasts
  • Consumer behaviour
  • Purchasing patterns snapshot
  • Purchasing patterns: non-food
  • Purchasing patterns: food
  • Purchasing patterns: drinks
  • Purchasing patterns: personal care
  • Consumer habits
  • Retailer themes and responses
  • Contactless delivery
  • Non-essential services stopped
  • Retailers donate to hospitals
  • Retail partnerships
  • Appendix
  • Methodology

List of Tables
  • Change in shopping behaviour for key non-food categories
  • Change in shopping behaviour for key food categories
  • Change in shopping behaviour for key drinks categories
  • Change in shopping behaviour for key personal care categories

List of Figures
  • Total retail market vs. pre COVID-19 forecasts, 2019-2024
  • Total retail growth vs. pre COVID-19 forecasts, 2019-2024
  • Top 3 products that consumers stockpiled, bought more of, bought less of and stopped buying
  • COVID-19 impact on consumer behaviou in terms of going out, preparing food at home and social media

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Amazon
  • Flipkart
  • Zomato
  • Shopclues
  • Xiaomi
  • Samsung
  • LG
  • Swiggy
  • Britania