Back in fashion: Revenue is on the up, with social media key to driving sales
For better or worse, the rise in popularity of social media and the dramatic increase in the number of photos and videos posted online is a - if not the - key driver of clothing sales from the younger generation. Unfortunately, though, fast fashion comes at a cost and growing awareness surrounding sustainability issues weighs on growth.
Companies in this industry source clothing from wholesalers or manufacturers and sell them to consumers. Most industry participants sell goods from one or more retail stores and often operate an online portal as well. The industry does not include enterprises that only operate online. Although accessory sales are covered, shoe sales are not.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Associated British Foods plc
Methodology
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