In-App Advertising - Global Strategic Business Report

Global In-App Advertising Market to Reach $796.8 Billion by 2030

The global market for In-App Advertising estimated at US$194.5 Billion in the year 2022, is projected to reach a revised size of US$796.8 Billion by 2030, growing at a CAGR of 19.3% over the analysis period 2022-2030. Banner Ads, one of the segments analyzed in the report, is projected to record 19.3% CAGR and reach US$320.2 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Rich Media Ads segment is readjusted to a revised 18.7% CAGR for the next 8-year period.

The U.S. Market is Estimated at $59.3 Billion, While China is Forecast to Grow at 18.5% CAGR

The In-App Advertising market in the U.S. is estimated at US$59.3 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$134.6 Billion by the year 2030 trailing a CAGR of 18.5% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 17% and 16.6% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 14.2% CAGR.

Select Competitors (Total 41 Featured) -

• Amobee, Inc.
• BYYD Inc.
• Chartboost
• Flurry, Inc.
• Google AdMob
• InMobi Pte Ltd
• ONE by AOL
• Tapjoy, Inc.
• Tune, Inc.

What's New?

• Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
• Global competitiveness and key competitor percentage market shares
• Market presence across multiple geographies - Strong/Active/Niche/Trivial
• Online interactive peer-to-peer collaborative bespoke updates
• Access to digital archives and Research Platform
• Complimentary updates for one year