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In-app Advertising - Global Market Trajectory & Analytics

  • ID: 5028050
  • Report
  • May 2020
  • Region: Global
  • 113 pages
  • Global Industry Analysts, Inc
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Amid the COVID-19 crisis and the looming economic recession, the In-app Advertising market worldwide will grow by a projected US$295 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 24.5%. Messaging, one of the segments analyzed and sized in this study, is forecast to grow at over 25.3% and reach a market size of US$157.2 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Messaging market will be reset to a new normal which going forward in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 23% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$9.6 Billion to the region's size over the next 7 to 8 years. In addition, over US$12.7 Billion worth of projected demand in the region will come from Rest of the European markets. In Japan, the Messaging segment will reach a market size of US$8.7 Billion by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the In-app Advertising market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 20.8% over the next couple of years and add approximately US$33.4 Billion in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing In-app Advertising market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others:

Amobee, Inc, BYYD Inc, Chartboost, Flurry, Inc, Google AdMob, InMobi Pte Ltd, ONE by AOL, Tapjoy, Inc, Tune, Inc.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Global Competitor Market Shares
In-app Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE
TABLE 1: In-app Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: In-app Advertising Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
TABLE 3: Messaging (App Category) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 4: Messaging (App Category) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
TABLE 5: Gaming (App Category) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
TABLE 6: Gaming (App Category) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
TABLE 7: Online Shopping (App Category) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
TABLE 8: Online Shopping (App Category) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
TABLE 9: Ticketing (App Category) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027
TABLE 10: Ticketing (App Category) Market Share Breakdown by Region/Country: 2020 VS 2027
TABLE 11: Other App Categories (App Category) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 12: Other App Categories (App Category) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
Market Facts & Figures
US In-app Advertising Market Share (in %) by Company: 2019 & 2025
Market Analytics
TABLE 13: United States In-app Advertising Market Estimates and Projections in US$ Million by App Category: 2020 to 2027
TABLE 14: United States In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
CANADA
TABLE 15: Canadian In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020 to 2027
TABLE 16: In-app Advertising Market in Canada: Percentage Share Breakdown of Sales by App Category for 2020 and 2027
JAPAN
TABLE 17: Japanese Market for In-app Advertising: Annual Sales Estimates and Projections in US$ Million by App Category for the Period 2020-2027
TABLE 18: Japanese In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
CHINA
TABLE 19: Chinese In-app Advertising Market Growth Prospects in US$ Million by App Category for the Period 2020-2027
TABLE 20: Chinese In-app Advertising Market by App Category: Percentage Breakdown of Sales for 2020 and 2027
EUROPE
Market Facts & Figures
European In-app Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025
Market Analytics
TABLE 21: European In-app Advertising Market Demand Scenario in US$ Million by Region/Country: 2018-2025
TABLE 22: European In-app Advertising Market Share Shift by Region/Country: 2020 VS 2027
TABLE 23: European In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020-2027
TABLE 24: European In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
FRANCE
TABLE 25: In-app Advertising Market in France by App Category: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 26: French In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
GERMANY
TABLE 27: In-app Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by App Category for the Period 2020-2027
TABLE 28: German In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
ITALY
TABLE 29: Italian In-app Advertising Market Growth Prospects in US$ Million by App Category for the Period 2020-2027
TABLE 30: Italian In-app Advertising Market by App Category: Percentage Breakdown of Sales for 2020 and 2027
UNITED KINGDOM
TABLE 31: United Kingdom Market for In-app Advertising: Annual Sales Estimates and Projections in US$ Million by App Category for the Period 2020-2027
TABLE 32: United Kingdom In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
REST OF EUROPE
TABLE 33: Rest of Europe In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020-2027
TABLE 34: Rest of Europe In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
ASIA-PACIFIC
TABLE 35: In-app Advertising Market in Asia-Pacific by App Category: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 36: Asia-Pacific In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
REST OF WORLD
TABLE 37: Rest of World In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020 to 2027
TABLE 38: In-app Advertising Market in Rest of World: Percentage Share Breakdown of Sales by App Category for 2020 and 2027

IV. COMPETITION
Total Companies Profiled: 41
Note: Product cover images may vary from those shown
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