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In-app Advertising - Global Market Trajectory & Analytics

  • ID: 5028050
  • Report
  • April 2021
  • Region: Global
  • 113 pages
  • Global Industry Analysts, Inc
Global In-app Advertising Market to Reach $376.4 Billion by 2027

Amid the COVID-19 crisis, the global market for In-app Advertising estimated at US$99.5 Billion in the year 2020, is projected to reach a revised size of US$376.4 Billion by 2027, growing at a CAGR of 20.9% over the analysis period 2020-2027. Messaging, one of the segments analyzed in the report, is projected to record a 21.6% CAGR and reach US$157.2 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Gaming segment is readjusted to a revised 20.5% CAGR for the next 7-year period.



The U.S. Market is Estimated at $29.5 Billion, While China is Forecast to Grow at 20.1% CAGR

The In-app Advertising market in the U.S. is estimated at US$29.5 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$64.3 Billion by the year 2027 trailing a CAGR of 20.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 18.8% and 18% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 15.3% CAGR.

Online Shopping Segment to Record 22.6% CAGR

In the global Online Shopping segment, USA, Canada, Japan, China and Europe will drive the 22.3% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$13.9 Billion in the year 2020 will reach a projected size of US$56.8 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$45.9 Billion by the year 2027.

Select Competitors (Total 41 Featured):
  • Amobee, Inc.
  • BYYD Inc.
  • Chartboost
  • Flurry, Inc.
  • Google AdMob
  • InMobi Pte Ltd
  • ONE by AOL
  • Tapjoy, Inc.
  • Tune, Inc.
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY
  • Influencer Market Insights
  • Impact of Covid-19 and a Looming Global Recession
  • Table 1: World Current & Future Analysis for In-app Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 2: World 7-Year Perspective for In-app Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027
  • Table 3: World Current & Future Analysis for Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 4: World 7-Year Perspective for Messaging by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 5: World Current & Future Analysis for Gaming by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 6: World 7-Year Perspective for Gaming by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 7: World Current & Future Analysis for Online Shopping by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 8: World 7-Year Perspective for Online Shopping by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 9: World Current & Future Analysis for Ticketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 10: World 7-Year Perspective for Ticketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 11: World Current & Future Analysis for Other App Categories by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 12: World 7-Year Perspective for Other App Categories by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
III. MARKET ANALYSIS
  • Table 13: USA Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 14: USA 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 15: Canada Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 16: Canada 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 17: Japan Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 18: Japan 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 19: China Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 20: China 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 21: Europe Current & Future Analysis for In-app Advertising by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 22: Europe 7-Year Perspective for In-app Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027
  • Table 23: Europe Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 24: Europe 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 25: France Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 26: France 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 27: Germany Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 28: Germany 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 29: Italy Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 30: Italy 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 31: UK Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 32: UK 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 33: Rest of Europe Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 34: Rest of Europe 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 35: Asia-Pacific Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 36: Asia-Pacific 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
  • Table 37: Rest of World Current & Future Analysis for In-app Advertising by App Category - Messaging, Gaming, Online Shopping, Ticketing and Other App Categories - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 38: Rest of World 7-Year Perspective for In-app Advertising by App Category - Percentage Breakdown of Value Sales for Messaging, Gaming, Online Shopping, Ticketing and Other App Categories for the Years 2020 & 2027
IV. COMPETITION
  • Total Companies Profiled: 41
Note: Product cover images may vary from those shown
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