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Global Autonomous Driving Industry Outlook, 2020

  • ID: 5028300
  • Report
  • April 2020
  • Region: Global
  • 74 Pages
  • Frost & Sullivan
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OEMs are Reprioritizing Short-term Economic Returns on Investments into Autonomous Driving (AD) by Adopting L2+ Technologies and Investing in Plug-and-play Platforms


  • Bosch
  • Continental Mobility
  • Cruise Origin
  • Daimler
  • Ottopia
  • MORE

The autonomous industry, although developing at a decent pace, has realized that the transition from traditional vehicles to autonomous vehicles is still a long time away. OEMs and Tier-1 suppliers have been pouring in investments to develop technologies for deployments of highly automated vehicles. However, despite overcoming the technological barriers, these companies are still facing challenges from regulations and public acceptance. Accidents and fatalities caused by autonomous vehicles, making the headlines in 2018, have further added to the challenges. Owing to such circumstances, the industry is geared up for taking a gradual approach to developing autonomous driving technologies. Focus is on developing scalable L2+ features, where L2 features are enhanced by integrating localization and mapping data while enabling a plug-and-play framework for scaling up developments with new-generation solutions. This ensures short-term revenue generation, allowing OEMs and suppliers to highlight returns and justify their investments.

In 2019, the autonomous industry witnessed OEMs’ preparation for L2+ and above automation through the adoption of a layered platform, coupled with developments in sensor fusion, which has impelled OEMs to re-visit in-vehicle network requirements. In 2020, the analyst expects perception start-ups to seek new partnerships with platform developers and technology companies as the industry gears up for L4 deployments.

Research Highlights

In this 2020 outlook, the analyst has highlighted 3 key market and business trends which have been impacted due to the changing dynamics of the autonomous ecosystem. The outlook also highlights 3 key technology trends that the analyst believes will see fast advancements with a focus on highly automated vehicle commercialization.

  • Market trends include changing OEM and supplier strategies, and the business developments of new mobility and mobility services. The analyst believes collaborations, business diversifications, service-based business strategies will change the traditional business models while driving new revenue sources.
  • In terms of technology, the focus is expected to be on developing and adopting scalable hardware and software which will allow OEMs to offer over-the-air (OTA) upgrades in the future. Trends include the emergence of L2+, the rise of the plug-and-play framework, and focus on teleoperations.

This report highlights these trends and explains the impact along with use cases.

Key Issues Addressed

  • What are the new business strategies followed by OEMs, Tier-1 suppliers, and technology providers in 2020?
  • How is the global autonomous market expected to grow by 2030 based on new SAE definitions?
  • Which are the key start-ups expected to announce new innovations in 2020?
Note: Product cover images may vary from those shown
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  • Bosch
  • Continental Mobility
  • Cruise Origin
  • Daimler
  • Ottopia
  • MORE

1. Executive Summary

  • Highlights of Autonomous Driving in 2019
  • Top 5 Predictions for Autonomous Driving in 2020
  • Forecast by Levels of Autonomous Driving
  • Key Trends by Level of Autonomy
  • Market & Technology Trends for 2020
  • Key Conclusions-Market Trends
  • Key Conclusions-Technology Trends
  • OEM Business Strategies-Comparative Analysis
  • Key Conclusions

2. 2020 Global Economic Outlook-Executive Summary

  • Global Economy in 2019-Top Trends
  • Global Economic Outlook 2020-Top Predictions
  • 2020 World GDP Growth Snapshot
  • Advanced Economies-Key Predictions for 2020
  • Emerging Economies-Key Predictions for 2020
  • 2020 Growth Opportunities-Top 3 Opportunities by Region
  • 2020 Regional Trends-GDP Growth, Risks, and Policy

3. Research Scope and Segmentation

  • Research Scope

4. Definitions

  • Vehicle Segmentation
  • SAE Definitions

5. Market Trends

  • Overview of Market Trends-Impacting Automotive Value Chain
  • OEM Business Strategies-Comparative Analysis
  • OEM Business Strategies: Case Study-VW–Ford Partnership
  • OEM Business Strategies: Case Study-Daimler and Bosch
  • OEM Business Strategies-Key Conclusions
  • Overview of Market Trends-Impacting Automotive Value Chain
  • Tier-1 Supplier Business Strategies-Comparative Analysis
  • Tier-1 Supplier Business Strategies Case Study-Continental Mobility
  • Tier-1 Supplier Business Strategies-Conclusion
  • Overview of Market Trends-Impacting Automotive Value Chain
  • Autonomous Mobility
  • Autonomous Mobility-Ecosystem
  • Autonomous Mobility: Case Study-Cruise Origin

6. Technology Outlook

  • Overview of Technology Trends
  • Emergence of L2+
  • Emergence of L2+: Case Study-ZF L2+ portfolio
  • Overview of Technology Trends
  • Rise of Plug-and-Play
  • Rise of Plug-and-Play: Case Study-NVIDIA
  • Overview of Technology Trends
  • Focus on Tele-operations in Autonomous Driving
  • Focus on Tele-operations: Case Study-Ottopia

7. Forecast & Market Analysis

  • Forecast by Levels of Autonomous Driving
  • Forecast of Highly Automated Vehicles by OEM Categories

8. Key Start-ups

  • Key Criteria to Shortlist Companies
  • Capabilities of Shortlisted Start-ups-Perception Sensors
  • Capabilities of Shortlisted Start-ups-AD-enabling Software

9. Growth Opportunities and Companies to Action

  • Growth Opportunity-Investments and Partnerships from OEMs/TSPs
  • Strategic Imperatives for Success and Growth

10. Key Conclusions

  • Key Conclusions
  • Legal Disclaimer

11. Appendix

  • Abbreviations and Acronyms Used
  • Market Engineering Methodology
  • List of Exhibits
  • Related Research
Note: Product cover images may vary from those shown
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  • Bosch
  • Continental Mobility
  • Cruise Origin
  • Daimler
  • Ottopia
  • VW–Ford
  • ZF
Note: Product cover images may vary from those shown