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Europe Wipes Market Forecast to 2030 - COVID-19 Impact and Regional Analysis by Type; Distribution Channel

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  • 148 Pages
  • May 2020
  • Region: Europe
  • The Insight Partners
  • ID: 5028595
UP TO OFF until Jun 30th 2023
The Europe wipes market is accounted to US$ 3,623.1 Mn in 2018 and is expected to grow at a CAGR of 11.4% during 2019-2030, to account to US$ 12,674.0 Mn by 2030.

Wipes are small moist cloth pieces that are used for cleaning surfaces. Wipes serves a number of personal and household purposes. Baby wipes, makeup removal wipes, cooling wipes, perfume wipes, body wipes, medical wipes, general cleaning wipes, pet wipes, intimate wipes, deodorant wipes, nail polish removal wipes, and antibacterial wipes are among various types of wipes that are commercially available for use. These wipes used for light rubbing or friction wiping to remove dirt or liquid from the surface. They benefit by facilitating a convenient way of maintaining personal hygiene. Apart from maintaining personal and household hygiene, wet tissues and wipes also exhibit antibacterial, exfoliating, and moisturizing properties. Moreover, rising concerns related to personal hygiene and increasing influence of social media and other promotional media have increased consumer awareness about health and hygiene products. This has significantly driven the demand for personal care products such as baby wipes, facial wipes, moist flushable wipes, and household wipes. However, disinfectant wipes are mainly used in the medical industry, hotels and restaurants, schools, and colleges for disinfecting the surfaces. Thus, disinfectant wipes and sanitizers are used on a large scale as a precautionary measure to fight against the currently ongoing COVID-19 pandemic. Rising awareness among the consumers in the developed and developing countries about the importance of hygienic products have propelled the demand for wipes in North America. Increased use of mobile phones, computers, and laptops has helped in the growth of online, both in strength and volume.

The Europe wipes market is segmented based on type as baby wipes, facial wipes, moist flushable wipes, household wipes, and others. The baby wipes segment is estimated to hold the largest share of the Europe wipes market by 2027, whereas the household wipes segment is estimated to register the highest CAGR during the forecast period. Baby wipes are saturated with solutions ranges from gentle cleansing ingredients such as water, moisturizing agents, fragrance, and preservatives to alcohol-based cleansing agents. The chemicals used in baby wipes do not harm the skin, and they rather help decrease skin irritation. Facial wipes come with softeners, lotions, or added perfume to get the right properties or "feel.” They are disposable in nature and are used as alternatives for cloth handkerchiefs. Facial wipes are made from woven and non-woven materials. The surface of these wipes is often made smoother by light calendaring. Flushable wipes are designed, engineered, and marketed in such a way that these can be flushed off for disposal in a properly designed, maintained, and operated municipal wastewater system. These wipes are designed and marketed for personal use in a bathroom setting and tested for compatibility with sewer systems. The wet wipes can serve a number of requirements for personal and household purposes. Household all-purpose cleaning wet wipes are also known as disinfectant wipes. The all-purpose disinfecting household wipes effectively clean, shine, and deodorizes all hard washable surfaces with antibacterial action. The household wipes are impregnated with high performance formulation bearing a citrus orange fragrance. The others segment includes foot wipes, glass and surface wipes, shoe polishing wipes, and others. These products are sold by various producers under national and local brands through different packaging formats, such as pouches, premium plastics, containers, and sachets.

The Europe wipes market is sub segmented into Germany, the UK, Russia, France, Italy, and the Rest of Europe. Germany holds the largest share of the market, and the wipes market in UK is expected to grow at the highest CAGR during the forecast period. Germany is considered as an attractive market for wipes. The consumers in Germany value hygiene at their houses. Thus, they highly demand personal care and cleaning products that can help them maintain a clean and hygienic home, including wipes, are in high demand. The wipes market in France is growing since the past few years due to the rising concern of infectious disease. Growing concerns among the consumers related to the potentially toxic components in wipes are driving sales of medically specialized intimate wipes, such as brands sold in pharmacies, which benefit from having a healthier image. Further, wipes are increasingly becoming part of consumers' daily routine in Italy. Rising concern regarding infectious disease among the people has propelled the demand for wipes in the country. Baby wipes, facial wipes, moist flushable wipes, and household wipes, etc., are popular among the Italian consumers. Wipes with antibacterial and disinfectant properties are increasingly gaining high popularity in the UK. This has further propelled the demand for antibacterial wipes in the UK. Consumers are increasingly focused on the importance of living in clean and hygienic homes. This has further led to a surge in demand for household wipes in the country. The growth of the wipes demand in Russia is mainly supported by the rising consumer interest in personal care and hygiene products. The busy and hectic lifestyle of the consumers is attracting the Russian consumer toward convenient and handy personal care products, such as baby wipes and facial wipes. The Rest of Europe includes countries such as Spain, Italy, Turkey, Poland, Austria, Belgium, and the Netherlands.

Several players present in the Europe wipes market include Reckitt Benckiser Group Plc., Procter & Gamble, The Clorox Company, Contac Inc., Diamond Wipes International Inc., DuPont de Nemours, Inc., Rockline Industries, Kimberly-Clark Corporation, Nice-Pak Products, Inc., and S.C. Johnson & Son, among others.

Wuhan (China) was the city that was first witnesses COVID-19 infection in December 2019, and since then, the it has spread at a fast pace across the globe. China, Italy, Iran, Spain, republic of Korea, France, Germany, and the US are a few of the worst affected countries in terms confirmed cases and reported deaths. Various industries in different countries have been affected by the lockdowns, travel bans, and business shutdowns. There have been production shutdowns in Europe. The pandemic has also hampered the manufacturing and delivery schedules, and sales of various goods in Europe due to the lockdown of plants and factories in China. Besides this, the global travel bans imposed by countries in Europe, Asia, and North America are affecting the business collaboration and partnership opportunities. Consumer goods is one of the most prominent industries in Europe, and it is suffering serious supply chain disruptions, technology events cancellations, office shutdowns, etc., due to this outbreak. Italy is the hardest-hit country by the COVID-19 outbreak in Europe. It is expected to suffer an economic hit due to a lack of revenue from various industries. Other European Union member countries have implemented drastic measures and travel restrictions, including partially closing their borders. The different markets in Europe will be adversely impacted by the delay and obstructions in the manufacturing processes, research, and development activities.

The overall Europe wipes market size has been derived in accordance to both primary and secondary source. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe wipes market. Also, multiple primary interviews have been conducted with industry participants and commentators to validate data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe wipes market.

Reasons to Buy
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe wipes market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

Table of Contents

1. Introduction
1.1 Scope of the Study
1.2 Report Guidance
1.3 Market Segmentation
1.3.1 Europe Wipes Market - By Type
1.3.2 Europe Wipes Market - By Distribution Channel
1.3.3 Europe Wipes Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Wipes Market Landscape
4.1 Market Overview
4.1.1 Europe PEST Analysis
5. Europe Wipes Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Growth of Personal Care Industry
5.1.2 Growing Demand for Wipes Due to Coronavirus Outbreak
5.2 Market Restraints
5.2.1 Environment Issues Caused Due to Wipes
5.3 Market Opportunities
5.3.1 Rising Adoption of Biodegradable Wipes
5.4 Future Trends
5.4.1 Growing Demand for Natural and Chemical-Free Wipes
5.5 Impact Analysis of Drivers and Restraints
6. Wipes- Europe Market Analysis
6.1 Europe Wipes Market Overview
6.2 Europe wipes Market Forecast and Analysis
7. Europe Wipes Market Analysis - By Type
7.1 Overview
7.2 Baby Wipes
7.2.1 Overview
7.2.2 Europe Baby Wipes Revenue and Forecasts to 2030 (US$ Mn)
7.3 Facial Wipes
7.3.1 Overview
7.3.2 Europe Facial Wipes Market, Revenue Forecast to 2030 (US$ Mn)
7.4 Moist Flushable Wipes
7.4.1 Overview
7.4.2 Europe Moist Flushable Wipes Market, Revenue Forecast to 2030 (US$ Mn)
7.5 Household Wipes
7.5.1 Overview
7.5.2 Europe Household Wipes Revenue and Forecasts to 2030 (US$ Mn)
7.6 Others
7.6.1 Overview
7.6.2 Europe Others Wipes Market, Revenue Forecast to 2030 (US$ Mn)
8. Europe Wipes Market Analysis - By Distribution Channel
8.1 Overview
8.2 Europe Wipes Market Breakdown, By Distribution Channel, 2018 & 2030
8.3 Supermarkets & Hypermarkets
8.3.1 Overview
8.3.2 Europe Supermarkets & Hypermarkets Wipes Market Revenue and Forecasts to 2030 (US$ Mn)
8.4 Convenience Stores
8.4.1 Overview
8.4.2 Europe Convenience Stores Wipes Market Revenue and Forecasts to 2030 (US$ Mn)
8.5 Online
8.5.1 Overview
8.5.2 Europe Online Wipes Market Revenue and Forecasts to 2030 (US$ Mn)
8.6 Others
8.6.1 Overview
8.6.2 Europe Others Wipes Market Revenue and Forecasts to 2030 (US$ Mn)
9. Europe Wipes Market - Country Analysis
9.1 Overview
9.1.1 Europe Wipes Market Breakdown, by Key Countries Germany: Wipes Market -Revenue and Forecast to 2030 (US$ Mn) Germany: Wipes Market, by Type Germany: Wipes Market, by Distribution Channel France: Wipes Market -Revenue and Forecast to 2030 (US$ Mn) France: Wipes Market, by Type France: Wipes Market, by Distribution Channel Italy: Wipes Market -Revenue and Forecast to 2030 (US$ Mn) Italy: Wipes Market, by Type Italy: Wipes Market, by Distribution Channel UK: Wipes Market -Revenue and Forecast to 2030 (US$ Mn) UK: Wipes Market, by Type UK: Wipes Market, by Distribution Channel Russia: Wipes Market -Revenue and Forecast to 2030 (US$ Mn) Russia: Wipes Market, by Type Russia: Wipes Market, by Distribution Channel Rest of Europe: Wipes Market -Revenue and Forecast to 2030 (US$ Mn) Rest of Europe: Wipes Market, by Type Rest of Europe: Wipes Market, by Distribution Channel
10. Impact of COVID-19 Pandemic on Europe Wipes Market
10.1 Overview
10.2 Europe: Impact Assessment of COVID-19 Pandemic
11. Company Profiles
11.1 Reckitt Benckiser Group Plc
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Procter & Gamble
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 S.C. Johnson & Son
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 The Clorox Company
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Contec Inc.
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Diamond Wipes International Inc.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 DuPont de Nemours, Inc.
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Rockline Industries
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Kimberly-Clark Corporation
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Nice-Pak Products, Inc.
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
12. Appendix
12.1 About the Publisher
12.2 Glossary

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Reckitt Benckiser Group Plc.
  • Procter & Gamble
  • The Clorox Company
  • Contac Inc.
  • Diamond Wipes International Inc.
  • DuPont de Nemours, Inc.
  • Rockline Industries
  • Kimberly-Clark Corporation
  • Nice-Pak Products, Inc.
  • S.C. Johnson & Son