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Business Travel - Global Market Trajectory & Analytics

  • ID: 5029807
  • Report
  • April 2021
  • Region: Global
  • 464 pages
  • Global Industry Analysts, Inc
Travel Receives a Knockout Blow from the Pandemic. Business Travel Crumbles to New Lows at -54%

The global market for Business Travel is expected to decline by -54% in the year 2020 and -4.5% in the year 2021 and thereafter recover to reach US$829.5 billion by the year 2027, trailing a post COVID-19 CAGR of 3% over the analysis period 2020 through 2027. The travel industry has been one of the worst hit sectors due to the COVID-19 outbreak, with lockdowns, travel bans, restrictions and quarantines denting revenue generation for the industry. The impact of COVID-19 pandemic on business travel has been particularly severe. Business travel almost came to a standstill during the pandemic, forcing many companies to hold virtual meetings due to stay-at-home restrictions. With over 90% of the global population in countries or territories with some form of travel restrictions and lockdowns, many international events and conferences have been cancelled or postponed while some essential meetings are being scheduled using virtual platforms. Many companies have witnessed the benefits of digital solutions at their disposal for effective remote working. This reduces not only energy consumption but also maintenance costs and travel emissions. Hence some businesses may continue the trend of remote working even after the travel restrictions are lifted. In April 2020, during the early days of global COVID-19 spread, 98% of the member countries of GBTA (Global Business Travel Association) cancelled their international business tours and 92% of them halted all or most of their domestic trips.

Business travel can be defined as domestic or international travel undertaken by employees to attend various business-related activities including meetings, product launches, trade shows and marketing of companies to further improve business prospects. Comprising work, entertainment, accommodation and transportation, business travel is among the major contributors to the global economy. Employees of multinational organizations often travel to destinations in various countries for business and marketing purposes. There are a variety of agencies and travel companies in the market addressing the needs of the business travel industry, which compete based on safety measures, service portfolios, government licensing and pricing. Growth in business travel has provided organizations the option of managing travel requirements of their employees using travel programs, services and online self-booking tools offered by travel management corporations. Corporate business travels until now was a vital part of a company's operations. However, in the future, in-person meetings will be greatly reduced and most of the work will be managed from homes using advanced tools. Various new tools that are capable of replacing physical meetings is evolving rapidly.

A key reason for business travel is for meeting suppliers and customers and video calls show strong potential to replace the in-person meetings, resulting in less business travels for the sales persons. Business travels that are meant for trainings and other learning activities will also be reduced and e-learning will witness rapid adoption rates. Another major travel reason is to motivate and reward customers or employees which can also be carried out remotely. Employees of most companies have already become familiar with virtual meetings due to the pandemic, thus reducing significance of face-to-face meetings. Many businesses have adapted to the new trend in a much better way and will continue to retain these changes. The continuing spread of COVID-19 infections worldwide is expected mute all face-to-face global gatherings in the year 2020. The rising popularity and success of cloud videoconferencing services is expected to permanently kill all non-essential business travel. Cross-border travel is set to become complicated & confusing with regulations like health passports expected to disincentives corporate travel plans. The only opportunities for growth will come from life sciences companies were business travel is necessary for training. In the post COVID-19 period, millennials born after the mid-90s who are likely to rule the workplace will significantly influence dynamics of whatever is left of the travel industry. Also known as Gen Z, Millennials are always connected to smartphones and social media, seek fast Wi-Fi and use hash tags to describe objects and feelings. Business travel will be highly influenced by them over the next decade with their desire to be in a certain place only at a certain time. The travel sector will facilitate this need by using multiple options IoT has to offer. With this as a goal, key travel players are using the digital platform to make the right offer to the right customer at the right time. IoT will make this possible with personalization of all services connected to the travel industry. Internet of things (IoT) & artificial intelligence (AI) will increasingly be introduced in the travel, hotel and airline sectors to improve customer satisfaction. AI and ML can also differentiate between junior and senior level executives and suggest booking options based on the eligibility as well as the personal preferences of the user. In addition, AI and ML can simplify expense reports as employees will need to just upload photos of receipts as opposed to filling out stipulated forms. The machine would read the photos and update the expenses, thus simplifying the process as well as negating the chances for errors. The process also simplifies audit for the company. In addition to the benefits for regular issues, AI and ML can also provide additional benefits for the employee as well as the company. Employee safety when traveling is the company's responsibility. As such, AI and ML can provide timely updates for advisories related to travel, health, environmental, political and social situations at the destination, ensuring security for the employee. For instance, AI and ML can alert the company and the employee to potential issues related to natural calamities or safety related information such as political unrest or terrorist attacks.

Select Competitors (Total 70 Featured):
- ADTRAV Corporation
- Airbnb, Inc.
- American Express Global Business Travel
- BCD Travel
- Booking Holdings Inc.
- CWT
- Egencia LLC
- Fareportal, Inc.
- Flight Centre Travel Group
- FROSCH International Travel, Inc.
- Ovation Travel Group
- Travel Leaders Group, LLC
- Wexas Travel
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I. METHODOLOGY

II. EXECUTIVE SUMMARY
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of COVID-19 Outbreak and Looming Global Recession
  • Exhibit 1: COVID-19 Impact on Travel & Tourism Industry: Growth Rate (%) of Industry Revenues in Select Countries for 2020 Vs 2019
  • Digitalization Augurs Well for the Tourism Industry
  • Impact of COVID-19 on Business Travel in Life Sciences Sector
  • Pandemic to Transform Future Trends in the Business Travel Industry
  • Business Travel Evolves into Multi-Faceted Endeavor
  • Global Market Prospects & Outlook
  • Exhibit 2: Major Purposes of Business Trips
  • Competition
  • Startups Disrupt the Business Travel Market
  • World Brands
  • Recent Market Activity
  • Trends in Travel & Tourism: An Indication of Dynamics in Business Travel Market
  • Exhibit 3: COVID-19 Impact on Tourism Industry: % Change in International Tourist Arrivals by Region for 2019 and Q1 2020
  • Preference for Communications Technologies & Video Conferencing Amidst COVID-19 Outbreak Over Travel Affects Business Travel
  • Exhibit 4: Global Downloads (Million) of Select Video Chat Apps for iOS and Android for Jan-2020 to Mar-2020
  • Exhibit 5: Average Growth (in %) in Video Meetings by Meeting Size for Feb 2020 Vs May 2020
  • Web Conferencing Emerges as an Apt Alternative to Business Travel
  • Mixing Recreation with Business: The New Mantra in Business Travel
  • Exhibit 6: Bleisure as % of Total Business Trips by Select Countries: 2019
  • Exhibit 7: Average Number of Bleisure Trips Per Year by Select Countries for 2019
  • Exhibit 8: Original Purpose of Bleisure Travel: % of Trips Converted to Bleisure Trips by Purpose of Original Trip for 2019
  • Exhibit 9: Industries with Most Bleisure Travelers: % of Bleisure Travelers by Industry
  • Exhibit 10: Major Reasons for Choosing a Bleisure Destination: % of Bleisure Travelers Citing a Factor as a Reason for Preferring a Destination among US Bleisure Travelers
  • Pandemic Accelerates Event Planning Industry’s Transition towards Virtual Platforms, Affects Business Travels
  • Major Events Cancelled or Deferred or Conducted Virtually due to COVID-19
  • Exhibit 11: COVID-19 Effect on Global Event Activities: Estimated Percentage Change in Event Revenues for 1H 2020 over 1H 2019
  • Trade Volumes and Trade Wars Closely Correlated to Spending on Business Travel
  • Exhibit 12: Month-on-Month Growth in Global Trade: Jan 2019-April2020
  • NoTable Trends in the Business Travel Industry
  • New Services Emerge as Competitors to Travel Management Companies
  • Using Business Travel to Enhance Employee Satisfaction
  • Bleisure Emerges as a Popular Business Travel Trend
  • Focus on Enhancing Customer Service
  • Rising Importance of Personalized Travel
  • Sustainability Emerges as a NoTable Trend in Business Travel
  • Technological Advancements Augur Well for the Market
  • Rising Importance of Artificial and Machine Learning in Business Travel
  • Mobile Devices Become Integral to Business Travel Industry
  • Exhibit 13: Smartphone Penetration Rate as Share of Total Population: 2016-2021E
  • Downturn in Business Travel Dents Airline Revenues
  • Exhibit 14: COVID-19 Pandemic Dents Airline Revenues: Commercial Airline Revenue Growth (in %) for 2010-2020E
  • Exhibit 15: Air Travel a Significant Component of Business Travel Spending: Percentage Breakdown of Average Corporate Trip Budget by Segment for 2019
  • Exhibit 16: Major Concerns of Business Travelers: % of Business Travelers Citing the Concern Impeding Corporate Travel
  • Growth of SMEs Bodes Well for the Busines Travel Industry
  • Airport Retailers Target Business Travelers
  • Exhibit 17: Global Airport Retail Market Size (in US$ Billion) for 2019, 2022 & 2024
  • Digitalization of Travel Payments & Guest Data Supports Business Travel Market
  • Challenges Facing Business Travel Market
  • Data Breaches and Fraud Impact Business Travel
III. MARKET ANALYSIS
  • US Travel & Tourism Industry Hit Hard by the COVID-19 Pandemic
  • Exhibit 18: US Travel Industry: Percentage Breakdown of Spending by Business Travel and Leisure Spending for 2019
  • COVID-19 Impact on the Chinese Travel Industry
  • COVID-19 Crisis Impacts European Travel Industry
  • Indian Travel & Tourism Market Reels Under the Impact of Coronavirus Outbreak
  • Despite the Temporary Fall in Business Travel, Long term Prospects Remain Highly Promising
IV. COMPETITION
  • Total Companies Profiled: 70
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