Gift Cards - Global Strategic Business Report

The global market for Gift Cards was estimated at US$1.1 Trillion in 2024 and is projected to reach US$2.3 Trillion by 2030, growing at a CAGR of 12.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Gift Cards market.

Global Gift Cards Market - Key Trends and Drivers Summarized

Gift cards, also known as gift vouchers or gift certificates, are prepaid stored-value money cards issued by retailers or banks to be used as an alternative to cash for purchases within a particular store or related businesses. Typically, these cards are plastic, like a credit card, or they may be digital, which can be stored on a mobile app or a digital wallet. Gift cards are a popular choice for gift-giving, especially during holidays, birthdays, and other special occasions, due to their convenience and the flexibility they offer to the recipient.

The gift card market has evolved significantly with the integration of technology and changing consumer preferences. Digital gift cards have gained prominence, driven by the rise of e-commerce and mobile technology. Consumers appreciate the ease with which these cards can be purchased and sent to recipients through email or text message, eliminating the physical boundaries that once limited traditional gift card use. Retailers are increasingly adopting gift card programs as a tool for customer engagement and retention. This trend is further supported by innovative features such as customization, where buyers can personalize gift cards with messages, photos, or videos, enhancing the emotional connection and making the gift feel more special and thoughtful. Furthermore, businesses use gift cards as part of loyalty and reward programs to encourage repeat visits and increase consumer spending.

The growth in the gift card market is driven by several factors including technological advancements, strategic marketing by retailers, and shifts in consumer purchasing behavior. Technologically, the integration of gift cards with mobile wallets and apps has made them more accessible and convenient, fostering greater adoption among tech-savvy consumers. On the marketing front, retailers are strategically leveraging gift cards to enhance brand visibility and boost upfront revenue, with promotional activities often leading to purchases exceeding the card’s value. Consumer behavior has also significantly influenced market growth; particularly, the preference for cashless transactions and the appeal of cashback and discount offers linked to gift card purchases. During economic uncertainties, consumers tend to prefer gift cards as they offer a way to control spending while still enjoying retail experiences. As a result, the market is seeing robust growth, fueled by a combination of convenience, technological integration, and strategic consumer engagement practices.

SCOPE OF STUDY:

The report analyzes the Gift Cards market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Type (Retail Closed Loop, Restaurant Closed Loop, Miscellaneous Closed Loop, Universal Accepted Open Loop, eGifting)
• Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Retail Closed Loop segment, which is expected to reach US$585.7 Billion by 2030 with a CAGR of a 13.0%. The Restaurant Closed Loop segment is also set to grow at 11.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $412.8 Billion in 2024, and China, forecasted to grow at an impressive 16.3% CAGR to reach $282.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Gift Cards Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Gift Cards Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Gift Cards Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Ace Hardware Corporation, American Express Company, Banana Republic, Bed Bath & Beyond, Inc., Bloomingdale`s and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 218 companies featured in this Gift Cards market report include:

• Ace Hardware Corporation
• American Express Company
• Banana Republic
• Bed Bath & Beyond, Inc.
• Bloomingdale`s
• Alyce
• Ackroo Canada Inc.
• Card One International, Inc.,
• 360insights
• Bankers Trust
• Bangalore Online Mall Inc
• Appstar Financial
• Card Depot Inc.
• Altijddebestewijn.nl
• BentoBox

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.