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Gift Cards - Global Market Trajectory & Analytics

  • ID: 5029879
  • Report
  • February 2022
  • Region: Global
  • 529 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Amazon.com, Inc.
  • Apple Inc.
  • Best Buy Co., Inc.
  • Edenred
  • Gyft, Inc.
  • InComm Payments™

Global Gift Cards Market to Reach US$1.4 Trillion by the Year 2026


The closest alternative to cash is the gift card. With cash increasingly being perceived and considered as unthoughtful as it requires no effort and implies a calculated dollar value tagged on the relationship, gift cards are rising in popularity. Convenience and flexibility are the two key benefits of gift cards driving their adoption among people, companies and marketers the world over. For companies gift cards helps express appreciation and gratitude for employees. This kind of workplace recognition helps build an inclusive work environment. For retailers and marketers gift cards help build brand awareness; capture more holiday sales; enable customer engagement; generate useful customer behavioral data; offer easy distribution and improve cash flow. With increasing preference for online purchases by millennial brides, e-gift cards are becoming a big business. With internet-savvy brides at ease with online purchasing, wedding e-gift cards are rising in demand. Selling gift cards is emerging to be a new sales flavor in online retail business with consumers widely appreciating the many benefits of gift cards. Benefits of having gift cards in eCommerce business are numerous including increased sales and customer loyalty. Integrated gift card systems help customers make payments for purchases using the gift cards while simultaneously helping retailers track and analyze customer behavior.

Amid the COVID-19 crisis, the global market for Gift Cards estimated at US$767.4 Billion in the year 2020, is projected to reach a revised size of US$1.4 Trillion by 2026, growing at a CAGR of 11.1% over the analysis period. Retail Closed Loop, one of the segments analyzed in the report, is projected to grow at a 11.4% CAGR to reach US$410.8 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Restaurant Closed Loop segment is readjusted to a revised 10% CAGR for the next 7-year period. This segment currently accounts for a 29.9% share of the global Gift Cards market. In the recent years, gift cards have gained notable attention in the restaurant industry as an impressive marketing and branding approach along with lifeline for businesses who are dealing with challenges brought by the pandemic. A sizeable fraction of customers prefer gift cards from their preferred restaurant, providing restaurant owners with the chance to serve them. Major retailers and restaurant chains such as Walmart, Amazon, Target, Starbucks and Chipotle also offer customers both digital and physical gift cards. Digital gift cards make it convenient for customers to speed up the checkout process using an app. The growing penetration of smart devices and high levels of digital transformation is contributing to the robust demand for e-gift cards.



The U.S. Market is Estimated at $313.4 Billion in 2021, While China is Forecast to Reach $156.4 Billion by 2026


The Gift Cards market in the U.S. is estimated at US$313.4 Billion in the year 2021. The country currently accounts for a 38.26% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$156.4 Billion in the year 2026 trailing a CAGR of 15.3% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.9% and 11.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.1% CAGR while Rest of European market (as defined in the study) will reach US$50.3 Billion by the end of the analysis period.

Miscellaneous Closed Loop Segment to Reach $144.8 Billion by 2026


In the global Miscellaneous Closed Loop segment, USA, Canada, Japan, China and Europe will drive the 9.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$66.6 Billion in the year 2020 will reach a projected size of US$120.1 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$12.2 Billion by the year 2026, while Latin America will expand at a 10.7% CAGR through the analysis period.

Select Competitors (Total 218 Featured) -

  • Amazon.com, Inc.
  • Apple Inc.
  • Best Buy Co., Inc.
  • Blackhawk Network Holdings, Inc.
  • Edenred
  • Global Payments Direct, Inc.
  • Gyft, Inc.
  • InComm Payments™
  • NGC US, LLC.
  • Qwikcilver Solutions Pvt. Ltd.
  • Starbucks Corporation
  • Target Corporation
  • Walmart Inc.
Frequently Asked Questions about the Global Market for Gift Cards

What is the estimated value of the Global Market for Gift Cards?

The Global Market for Gift Cards was estimated to be valued at $767.4 Billion in 2020.

What is the growth rate of the Global Market for Gift Cards?

The growth rate of the Global Market for Gift Cards is 10.5%, with an estimated value of $1400.0 Billion by 2026.

What is the forecasted size of the Global Market for Gift Cards?

The Global Market for Gift Cards is estimated to be worth $1400.0 Billion by 2026.

Who are the key companies in the Global Market for Gift Cards?

Key companies in the Global Market for Gift Cards include Amazon.com, Inc., Apple Inc., Best Buy Co., Inc., Blackhawk Network Holdings, Inc., Edenred, Global Payments Direct, Inc., Gyft, Inc., InComm Payments™ and Qwikcilver Solutions Pvt. Ltd..
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Amazon.com, Inc.
  • Apple Inc.
  • Best Buy Co., Inc.
  • Edenred
  • Gyft, Inc.
  • InComm Payments™

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Gift Cards – Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Gift-Giving Etiquette Ingrained Into Our Culture Provides the Cornerstone for the Growth of the Gift Card Industry
  • The Race Between the Virus & Vaccines Intensifies. Amidst this Chaotic Battle, Where is the World Economy Headed in 2021?
  • These are Times When Questions Abound & Answers Are Few
  • So How Fast Or Slow Are We Moving?
  • How Fast the World is Vaccinated Will Determine How Soon the Pandemic Will End: Global Percentage (%) of Population Administered With Vaccines in Advanced Economies, Emerging Markets, and Low-Income Countries As of July 2021
  • How & When Will the World Be Vaccinated? Global Number of Annual COVID-19 Vaccine Doses (In Million) for Years 2020 through 2025 by Geographic Region/Country
  • Split Scenarios Unfold: The Great Vaccine Divide Emerges
  • Time is of Essence! What We Know So Far – “Vaccine Efficiency Against New Strains is Decreasing”
  • Progress on Vaccinations, Why Should Businesses Care?
  • With IMF’s Upward Revision of Global GDP Forecasts for 2021, Most Companies Are Bullish About an Economic Comeback Despite a Continuing Pandemic
  • A Strong Yet Exceedingly Patchy & Uncertain Recovery Shaped by New Variants, Comes as a Relief for Suffering Industries & Markets: World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • Easing Unemployment Levels in 2021 Although Moderate Will Infuse Hope for Industries Reliant on Consumer Discretionary Incomes: Global Number of Unemployed People (In Million) for Years 2017, 2019, 2020, and 2022
  • How the Retail & Restaurant Industries Are Impacted by the Pandemic & What’s the New Normal?
  • Global Department Stores Market Reset & Trajectory - Growth Outlook (In %) For Years 2019 Through 2025
  • Recent Market Activity
  • Innovations
  • World Brands

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Wedding Gift Cards to Witness Steady Growth Supported by Marriageable Millennials
  • Robust Rise of e-Commerce & m-Commerce to Support Market Growth
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
  • Retail M-Commerce Sales as % of Retail E-commerce Sales Worldwide for the Years 2016, 2018, 2020 & 2022
  • Pandemic Fast Forwards eCommerce Growth
  • Growing Emphasis On Loyalty Management Programs Bodes Well for Inclusion of Gift Cards
  • Global Opportunity for Loyalty Management Translates Into Increased Potential for Reaching Out With Gift Cards: Global Loyalty Management Market (In US$ Million) for Years 2021, 2023 and 2025
  • Coffee Gift Cards as Top Marketing Tools to Benefit From the Healthy Outlook for Coffee Shops
  • Growing Market for Coffee Shops to Expand the Addressable Market Opportunity for Coffee Gift Cards: Global Market for Coffee Shops (In US$ Billion) for Years 2021, 2023, 2025 and 2027
  • E-Gifting Rises in Prominence. Here’s Why
  • Widespread Adoption of Smartphones Accelerates the Concept of e-Gift Cards
  • Global Smartphone Shipments in Million Units: 2016-2021
  • Growing Smartphones Addiction Implies Retailers Can Lose No Time in Developing a Strong e-Gifting Strategy: Time Spent on Non Voice Activities on Smartphones by Users in the United States for Years 2019 through 2024
  • Rising Demand for Personalized Gift Cards as More Consumers Appreciate Personalization
  • Growing Focus on Employee Rewards & Recognition to Spur Demand for Gift Cards
  • Gift Cards Emerge as a Popular Marketing Strategy for Restaurants

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)

CANADA

JAPAN

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)

CHINA

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)

EUROPE

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)

FRANCE

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)

ITALY

UNITED KINGDOM

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)

SPAIN


RUSSIA


REST OF EUROPE

ASIA-PACIFIC

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)

AUSTRALIA

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)

INDIA

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)

SOUTH KOREA


REST OF ASIA-PACIFIC

LATIN AMERICA

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)

ARGENTINA


BRAZIL


MEXICO


REST OF LATIN AMERICA

MIDDLE EAST

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)

IRAN


ISRAEL


SAUDI ARABIA


UNITED ARAB EMIRATES


REST OF MIDDLE EAST

AFRICA

  • Gift Cards Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)

IV. COMPETITION

  • Total Companies Profiled: 218
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Amazon.com, Inc.
  • Apple Inc.
  • Best Buy Co., Inc.
  • Blackhawk Network Holdings, Inc.
  • Edenred
  • Global Payments Direct, Inc.
  • Gyft, Inc.
  • InComm Payments™
  • NGC US, LLC.
  • Qwikcilver Solutions Pvt. Ltd.
  • Starbucks Corporation
  • Target Corporation
  • Walmart Inc.
Note: Product cover images may vary from those shown