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Licensed Sports Merchandise - Global Market Trajectory & Analytics

  • ID: 5030140
  • Report
  • February 2022
  • Region: Global
  • 369 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Adidas AG
  • Asics Corporation
  • GIII Apparel Group, Ltd.
  • Hanes Brands Inc.
  • Nike, Inc.
  • Puma SE

Global Licensed Sports Merchandise Market to Reach US$27.2 Billion by the Year 2026


Licensed sports merchandise includes different products endorsed by a sports club or sportsperson, and products such as sports apparel, gear, games, accessories, and footwear for women, children, and men are available in a range of variants, sizes, and colors. The licensing companies pay some royalty to sports entities for merchandise sold with copyrighted designs, logos, and various brandings, which minimizes violation of players` and teams` trademarks and assists in restraining the manufacturing the sports-related counterfeit products. Effective sports marketing implementation assists in attaining organizations` and sports clubs` financial success. Sports tournaments and events commercialization have stimulated growth in the sports merchandise market. The state and government authorities are investing extensively in sports merchandise due to the government authorities` desire to promote sports events. Over the past years, rise in sports participation due to rising awareness regarding health, whereby there is increase in physical activity, is fueling demand for licensed sports brands. The expansion of sports to different regions and growing media coverage for different sports has propelled the market growth of sports merchandise. The launch of several sporting leagues and growing fan participation caused the sports sector to be the powerhouse of countless opportunities and untapped avenues. Endurance sports, too, paved a powerful platform for sports enthusiasts to grip a variety of sports goods, thus accelerating the market growth of licensed sports merchandise.

Amid the COVID-19 crisis, the global market for Licensed Sports Merchandise estimated at US$22.3 Billion in the year 2020, is projected to reach a revised size of US$27.2 Billion by 2026, growing at a CAGR of 3.4% over the analysis period. Apparel & Footwear, one of the segments analyzed in the report, is projected to grow at a 4% CAGR to reach US$10.4 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Toys & Games segment is readjusted to a revised 3% CAGR for the next 7-year period. This segment currently accounts for a 22.2% share of the global Licensed Sports Merchandise market. Sports apparel & footwear represents the leading segment, driven by the huge population`s growing inclination towards routine and fitness workouts. Merchandise footwear licensed by celebrities such as LeBron James and Michael Jordan have gained increased popularity among urban consumers worldwide. The sports toys & accessories segment is anticipated to grow rapidly due to the advancements in technology like 3D printing in a range of sports accessories improved the product appearance causing an increased the 3D printed licensed demand for sports balls, keychains, team flags, and celebrity figures.



The U.S. Market is Estimated at $5.4 Billion in 2021, While China is Forecast to Reach $4.1 Billion by 2026


The Licensed Sports Merchandise market in the U.S. is estimated at US$5.4 Billion in the year 2021. The country currently accounts for a 23.7% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$4.1 Billion in the year 2026 trailing a CAGR of 4.2% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.6% and 3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.9% CAGR while Rest of European market (as defined in the study) will reach US$1.4 Billion by the end of the analysis period. North America represents the leading regional market for licensed sports merchandise, mainly due to the high popularity of top sports like soccer, basketball and baseball specifically among college and university level students. Also benefiting market growth is the active lifestyles being pursued by people and the growing adoption of health and fitness activities, which is fueling growth in demand for sports goods and licensed sports merchandise. Asia-Pacific is anticipated to be the rapidly growing licensed sports merchandised market, due to the growing popularity of different international sports among teenagers and increased adoption of fashion trends of cross-culture are anticipated to boost the market growth of licensed sports merchandise in the Asia-Pacific region.

Accessories & Gifts Segment to Reach $5 Billion by 2026


In the global Accessories & Gifts segment, USA, Canada, Japan, China and Europe will drive the 3.3% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$2.8 Billion in the year 2020 will reach a projected size of US$3.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$810.4 Million by the year 2026, while Latin America will expand at a 3.7% CAGR through the analysis period.

Select Competitors (Total 62 Featured) -

  • Adidas AG
  • Asics Corporation
  • Columbia Sportswear Company
  • DICKS Sporting Goods, Inc.
  • GIII Apparel Group, Ltd.
  • Hanes Brands Inc.
  • Li Ning (China) Sports Goods Co. Ltd.
  • Nike, Inc.
  • Puma SE
  • Shiv Naresh Sports Private Limited
  • Skechers USA, Inc.
  • Under Armour, Inc.
  • VF Corporation
  • Yonex Co., Ltd.
Frequently Asked Questions about the Global Market for Licensed Sports Merchandise

What is the estimated value of the Global Market for Licensed Sports Merchandise?

The Global Market for Licensed Sports Merchandise was estimated to be valued at $22.3 Billion in 2020.

What is the growth rate of the Global Market for Licensed Sports Merchandise?

The growth rate of the Global Market for Licensed Sports Merchandise is 3.4%, with an estimated value of $27.2 Billion by 2026.

What is the forecasted size of the Global Market for Licensed Sports Merchandise?

The Global Market for Licensed Sports Merchandise is estimated to be worth $27.2 Billion by 2026.

Who are the key companies in the Global Market for Licensed Sports Merchandise?

Key companies in the Global Market for Licensed Sports Merchandise include Adidas AG, Asics Corporation, Columbia Sportswear Company, DICKS Sporting Goods, Inc., GIII Apparel Group, Ltd., Hanes Brands Inc., Li Ning (China) Sports Goods Co. Ltd., Nike, Inc. and Shiv Naresh Sports Private Limited.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adidas AG
  • Asics Corporation
  • GIII Apparel Group, Ltd.
  • Hanes Brands Inc.
  • Nike, Inc.
  • Puma SE

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Impact of COVID-19 Pandemic and Looming Global Recession
  • 2020: A Year of Disruption & Transformation
  • As the Race between the Virus & Vaccines Intensifies, Where is the World Economy Headed in 2021?
  • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • Social Distancing, Restrictions on Tourism, and Decimated Consumer Confidence Bring Down the Sports Goods Industry
  • The Worst Affected by the Pandemic, the Struggling Sports Industry Destroys All Hopes for Normalcy for All in the Value Chain: Global Sports Revenues (In US$ Billion) for 2019 and 2020
  • Sharp Decline in the Number of Tourists Impacts Sports Tourism Related Retail Trade: Global Number of International Tourist Arrivals at Airports Worldwide (In Million) for the Years 2019 & 2020
  • Rapidly Eroding Consumer Confidence Thwarts Hopes for a Quick Recovery: Global Consumer Confidence Index Points for 4Q2019, 1Q2020 & 2Q2020
  • Impact of COVID-19 Pandemic on Licensed Sports Merchandise
  • COVID-19’s Impact on the Licensed Sports Apparel Industry
  • Licensed Sports Merchandise - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • An Introduction to Licensed Sports Merchandise
  • Global Market Prospects & Outlook
  • Sports Apparel & Footwear: The Leading Product Type
  • Online Sales of Licensed Sports Merchandise Poised for High Growth
  • Developed Regions Lead, Developing Economies to Boost Long-term Growth
  • Recent Market Activity

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Focus of Brands on Curbing Counterfeiting of Sports Goods Drives Market Growth
  • Losses from Sales of Counterfeit Goods Globally by Sector (in € Billion) for 2020
  • Rise in Number of Sports Enthusiasts and Growing Participation in Sports & Fitness Activities Fuels Demand for Licensed Products
  • Participation in Sports & Fitness Activities Favors Growth in Functional Apparel Market: Average % of Americans Engaged in Sports & Fitness Activity Each Day for 2010, 2014 and 2019
  • Fitness Routine Changes of People as a Result of COVID-19 Outbreak
  • Rising Investments in Sports Licensing Worldwide: Opportunity for Growth
  • Booming Online Retail Sector Presents Lucrative Opportunities for Licensed Sports Merchandise
  • Social Distancing Mandated by COVID-19 Leads to Massive Consumer Migration to Online Platforms: Global Retail E-Commerce Website Traffic in Average Monthly Visits (in Billions) for Jun-2019 to Jun-2020
  • Continuous Growth in Number of Sports Leagues Augurs Well for the Market
  • Top Sports Leagues Worldwide Ranked by Annual Average Revenue (in $ Billion)
  • Pandemic-Induced Revenue Losses (in %) of Leading Professional Sports Leagues (2020)
  • Expanding Entertainment Industry Drives Trend Towards Marketing of Sports as Entertainment
  • Popularity of Athleisure Spurs Growth Outlook for Licensed Sports Merchandise
  • Global Athleisure Market (in USD Billion) for 2020, 2022, 2024 and 2026
  • Licensing Needs a Shot in the Arm in Sports Footwear Market
  • Licensed Sports Video Games Poised for Strong Growth
  • Merchandise Stores Adapt to the New Normal to Revive Sales
  • Conventional Sponsorship Deals Likely to Become License-Focused
  • Growing Role of NFTs in Sports Licensing
  • Regulatory Frameworks for Sporting Events and Sports Leagues/Teams Impact Market Dynamics
  • Widespread Implementation of Effective Sports Marketing Strategies to Drive Gains for Merchandise Sales

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)

CANADA

JAPAN

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)

CHINA

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)

EUROPE

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)

FRANCE

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)

ITALY

UNITED KINGDOM

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)

SPAIN


RUSSIA


REST OF EUROPE

ASIA-PACIFIC

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)

AUSTRALIA

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)

INDIA

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
  • Market Overview

SOUTH KOREA


REST OF ASIA-PACIFIC

LATIN AMERICA

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)

ARGENTINA


BRAZIL


MEXICO


REST OF LATIN AMERICA

MIDDLE EAST

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)

IRAN


ISRAEL


SAUDI ARABIA


UNITED ARAB EMIRATES


REST OF MIDDLE EAST

AFRICA

  • Licensed Sports Merchandise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)

IV. COMPETITION

  • Total Companies Profiled: 62
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Adidas AG
  • Asics Corporation
  • Columbia Sportswear Company
  • DICKS Sporting Goods, Inc.
  • GIII Apparel Group, Ltd.
  • Hanes Brands Inc.
  • Li Ning (China) Sports Goods Co. Ltd.
  • Nike, Inc.
  • Puma SE
  • Shiv Naresh Sports Private Limited
  • Skechers USA, Inc.
  • Under Armour, Inc.
  • VF Corporation
  • Yonex Co., Ltd.
Note: Product cover images may vary from those shown