Quick Summary:
In a technologically driven world, the Programmatic Advertising Platform market stands to contrast the ordinary, with the rise in internet usage driving its worth to an astounding $77.5 billion by 2030. As digital marketing strategies pivot towards targeted, automated advertising, this comprehensive report helps illuminate the implications of such a seismic shift in the advertising industry.
Companies grappling to navigate and capitalize on this evolving landscape will find this market research invaluable. Detailing not only the growth trajectory of major segments like Real Time Bidding and Private Marketplace, the report also provides valuable insights into the geographical markets and the key competitors. Demystify the dynamics at play, gain an edge over competitors and strategically position yourself in the changing digital advertising landscape with this comprehensive report. Your access also includes complimentary updates for a year, underlining our commitment to keeping you abreast of the most recent developments.
Global Programmatic Advertising Platform Market to Reach $77.5 Billion by 2030
The global market for Programmatic Advertising Platform estimated at US$9.1 Billion in the year 2022, is projected to reach a revised size of US$77.5 Billion by 2030, growing at a CAGR of 30.7% over the analysis period 2022-2030. Real Time Bidding, one of the segments analyzed in the report, is projected to record 33% CAGR and reach US$47.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Private Marketplace segment is readjusted to a revised 28.5% CAGR for the next 8-year period.
The U.S. Market is Estimated at $2.9 Billion, While China is Forecast to Grow at 29.5% CAGR
The Programmatic Advertising Platform market in the U.S. is estimated at US$2.9 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$12.7 Billion by the year 2030 trailing a CAGR of 29.5% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 27.3% and 26% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 21.3% CAGR.Select Competitors (Total 46 Featured) -
- Adform
- Adobe Systems, Inc.
- AdRoll Advertising Limited
- AppNexus, Inc.
- Beeswax
- Between Digital
- Centro Incorporated
- Connexity, Inc.
- DataXu, Inc.
- Fluct,Inc.
- Google LLC
- IPONWEB GmbH
- MediaMath, Inc.
- RhythmOne
- Rocket Fuel Inc.
- The Rubicon Project, Inc.
- The Trade Desk
- Turn Inc.
- Verizon Digital Media Services
- Yahoo!, Inc.
What's New?
- Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to digital archives and Research Platform
- Complimentary updates for one year
What is the estimated value of the Global Market for Programmatic Advertising Platform?
What is the growth rate of the Global Market for Programmatic Advertising Platform?
What is the forecasted size of the Global Market for Programmatic Advertising Platform?
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| Report Attribute | Details |
|---|---|
| No. of Pages | 223 |
| Published | December 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 9.1 Billion |
| Forecasted Market Value ( USD | $ 77.5 Billion |
| Compound Annual Growth Rate | 30.7% |
| Regions Covered | Global |
Table of Contents
Companies Mentioned
A selection of companies mentioned in this report includes:
- Adform
- Adobe Systems, Inc.
- AdRoll Advertising Limited
- AppNexus, Inc.
- Beeswax
- Between Digital
- Centro Incorporated
- Connexity, Inc.
- DataXu, Inc.
- Fluct,Inc.
- Google LLC
- IPONWEB GmbH
- MediaMath, Inc.
- RhythmOne
- Rocket Fuel Inc.
- The Rubicon Project, Inc.
- The Trade Desk
- Turn Inc.
- Verizon Digital Media Services
- Yahoo!, Inc.
