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Programmatic Advertising Platform - Global Market Trajectory & Analytics

  • ID: 5030354
  • Report
  • July 2020
  • Region: Global
  • 144 pages
  • Global Industry Analysts, Inc
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Global Programmatic Advertising Platform Market to Reach US$33.7 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Programmatic Advertising Platform estimated at US$5.2 Billion in the year 2020, is projected to reach a revised size of US$33.7 Billion by 2027, growing at a CAGR of 30.7% over the analysis period 2020-2027.Real Time Bidding, one of the segments analyzed in the report, is projected to grow at a 33.1% CAGR to reach US$19.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Private Marketplace segment is readjusted to a revised 28.6% CAGR for the next 7-year period. This segment currently accounts for a 32.9% share of the global Programmatic Advertising Platform market.

The U. S. Accounts for Over 30.1% of Global Market Size in 2020, While China is Forecast to Grow at a 29.7% CAGR for the Period of 2020-2027

The Programmatic Advertising Platform market in the U. S. is estimated at US$1.6 Billion in the year 2020. The country currently accounts for a 30.08% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$5.7 Billion in the year 2027 trailing a CAGR of 29.6% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 27.5% and 26.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 21.4% CAGR while Rest of European market (as defined in the study) will reach US$5.7 Billion by the year 2027.

Automated Guaranteed Segment Corners a 15.7% Share in 2020

In the global Automated Guaranteed segment, USA, Canada, Japan, China and Europe will drive the 26% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$650.6 Million in the year 2020 will reach a projected size of US$3.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4 Billion by the year 2027.The publisher brings years of research experience to this 7th edition of our report. The 144-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others
  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Global Competitor Market Shares

Programmatic Advertising Platform Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Programmatic Advertising Platform Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: Programmatic Advertising Platform Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
TABLE 3: Real Time Bidding (Transaction Mode) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 4: Real Time Bidding (Transaction Mode) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
TABLE 5: Private Marketplace (Transaction Mode) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
TABLE 6: Private Marketplace (Transaction Mode) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
TABLE 7: Automated Guaranteed (Transaction Mode) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
TABLE 8: Automated Guaranteed (Transaction Mode) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
TABLE 9: Large Enterprises (Enterprise Size) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027
TABLE 10: Large Enterprises (Enterprise Size) Market Share Breakdown by Region/Country: 2020 VS 2027
TABLE 11: SMEs (Enterprise Size) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 12: SMEs (Enterprise Size) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Programmatic Advertising Platform Market Share (in %) by Company: 2019 & 2025

Market Analytics
TABLE 13: United States Programmatic Advertising Platform Market Estimates and Projections in US$ Million by Transaction Mode: 2020 to 2027
TABLE 14: United States Programmatic Advertising Platform Market Share Breakdown by Transaction Mode: 2020 VS 2027
TABLE 15: United States Programmatic Advertising Platform Market Estimates and Projections in US$ Million by Enterprise Size: 2020 to 2027
TABLE 16: United States Programmatic Advertising Platform Market Share Breakdown by Enterprise Size: 2020 VS 2027

CANADA

TABLE 17: Canadian Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Transaction Mode: 2020 to 2027
TABLE 18: Programmatic Advertising Platform Market in Canada: Percentage Share Breakdown of Sales by Transaction Mode for 2020 and 2027
TABLE 19: Canadian Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Enterprise Size: 2020 to 2027
TABLE 20: Programmatic Advertising Platform Market in Canada: Percentage Share Breakdown of Sales by Enterprise Size for 2020 and 2027

JAPAN

TABLE 21: Japanese Market for Programmatic Advertising Platform: Annual Sales Estimates and Projections in US$ Million by Transaction Mode for the Period 2020-2027
TABLE 22: Japanese Programmatic Advertising Platform Market Share Analysis by Transaction Mode: 2020 VS 2027
TABLE 23: Japanese Market for Programmatic Advertising Platform: Annual Sales Estimates and Projections in US$ Million by Enterprise Size for the Period 2020-2027
TABLE 24: Japanese Programmatic Advertising Platform Market Share Analysis by Enterprise Size: 2020 VS 2027

CHINA

TABLE 25: Chinese Programmatic Advertising Platform Market Growth Prospects in US$ Million by Transaction Mode for the Period 2020-2027
TABLE 26: Chinese Programmatic Advertising Platform Market by Transaction Mode: Percentage Breakdown of Sales for 2020 and 2027
TABLE 27: Chinese Programmatic Advertising Platform Market Growth Prospects in US$ Million by Enterprise Size for the Period 2020-2027
TABLE 28: Chinese Programmatic Advertising Platform Market by Enterprise Size: Percentage Breakdown of Sales for 2020 and 2027

EUROPE

Market Facts & Figures

European Programmatic Advertising Platform Market: Competitor Market Share Scenario (in %) for 2019 & 2025

Market Analytics
TABLE 29: European Programmatic Advertising Platform Market Demand Scenario in US$ Million by Region/Country: 2018-2025
TABLE 30: European Programmatic Advertising Platform Market Share Shift by Region/Country: 2020 VS 2027
TABLE 31: European Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Transaction Mode: 2020-2027
TABLE 32: European Programmatic Advertising Platform Market Share Breakdown by Transaction Mode: 2020 VS 2027
TABLE 33: European Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Enterprise Size: 2020-2027
TABLE 34: European Programmatic Advertising Platform Market Share Breakdown by Enterprise Size: 2020 VS 2027

FRANCE

TABLE 35: Programmatic Advertising Platform Market in France by Transaction Mode: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 36: French Programmatic Advertising Platform Market Share Analysis by Transaction Mode: 2020 VS 2027
TABLE 37: Programmatic Advertising Platform Market in France by Enterprise Size: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 38: French Programmatic Advertising Platform Market Share Analysis by Enterprise Size: 2020 VS 2027

GERMANY

TABLE 39: Programmatic Advertising Platform Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Transaction Mode for the Period 2020-2027
TABLE 40: German Programmatic Advertising Platform Market Share Breakdown by Transaction Mode: 2020 VS 2027
TABLE 41: Programmatic Advertising Platform Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Enterprise Size for the Period 2020-2027
TABLE 42: German Programmatic Advertising Platform Market Share Breakdown by Enterprise Size: 2020 VS 2027

ITALY

TABLE 43: Italian Programmatic Advertising Platform Market Growth Prospects in US$ Million by Transaction Mode for the Period 2020-2027
TABLE 44: Italian Programmatic Advertising Platform Market by Transaction Mode: Percentage Breakdown of Sales for 2020 and 2027
TABLE 45: Italian Programmatic Advertising Platform Market Growth Prospects in US$ Million by Enterprise Size for the Period 2020-2027
TABLE 46: Italian Programmatic Advertising Platform Market by Enterprise Size: Percentage Breakdown of Sales for 2020 and 2027

UNITED KINGDOM

TABLE 47: United Kingdom Market for Programmatic Advertising Platform: Annual Sales Estimates and Projections in US$ Million by Transaction Mode for the Period 2020-2027
TABLE 48: United Kingdom Programmatic Advertising Platform Market Share Analysis by Transaction Mode: 2020 VS 2027
TABLE 49: United Kingdom Market for Programmatic Advertising Platform: Annual Sales Estimates and Projections in US$ Million by Enterprise Size for the Period 2020-2027
TABLE 50: United Kingdom Programmatic Advertising Platform Market Share Analysis by Enterprise Size: 2020 VS 2027

REST OF EUROPE

TABLE 51: Rest of Europe Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Transaction Mode: 2020-2027
TABLE 52: Rest of Europe Programmatic Advertising Platform Market Share Breakdown by Transaction Mode: 2020 VS 2027
TABLE 53: Rest of Europe Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Enterprise Size: 2020-2027
TABLE 54: Rest of Europe Programmatic Advertising Platform Market Share Breakdown by Enterprise Size: 2020 VS 2027

ASIA-PACIFIC

TABLE 55: Programmatic Advertising Platform Market in Asia-Pacific by Transaction Mode: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 56: Asia-Pacific Programmatic Advertising Platform Market Share Analysis by Transaction Mode: 2020 VS 2027
TABLE 57: Programmatic Advertising Platform Market in Asia-Pacific by Enterprise Size: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 58: Asia-Pacific Programmatic Advertising Platform Market Share Analysis by Enterprise Size: 2020 VS 2027

REST OF WORLD

TABLE 59: Rest of World Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Transaction Mode: 2020 to 2027
TABLE 60: Programmatic Advertising Platform Market in Rest of World: Percentage Share Breakdown of Sales by Transaction Mode for 2020 and 2027
TABLE 61: Rest of World Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Enterprise Size: 2020 to 2027
TABLE 62: Programmatic Advertising Platform Market in Rest of World: Percentage Share Breakdown of Sales by Enterprise Size for 2020 and 2027

IV. COMPETITION

Total Companies Profiled: 46

Note: Product cover images may vary from those shown
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