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Programmatic Advertising Platform - Global Market Trajectory & Analytics

  • ID: 5030354
  • Report
  • April 2021
  • Region: Global
  • 144 pages
  • Global Industry Analysts, Inc
Global Programmatic Advertising Platform Market to Reach $33.7 Billion by 2027

Amid the COVID-19 crisis, the global market for Programmatic Advertising Platform estimated at US$5.2 Billion in the year 2020, is projected to reach a revised size of US$33.7 Billion by 2027, growing at a CAGR of 30.7% over the analysis period 2020-2027. Real Time Bidding, one of the segments analyzed in the report, is projected to record a 33.1% CAGR and reach US$19.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Private Marketplace segment is readjusted to a revised 28.6% CAGR for the next 7-year period.



The U.S. Market is Estimated at $1.6 Billion, While China is Forecast to Grow at 29.7% CAGR

The Programmatic Advertising Platform market in the U.S. is estimated at US$1.6 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.7 Billion by the year 2027 trailing a CAGR of 29.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 27.5% and 26.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 21.4% CAGR.

Automated Guaranteed Segment to Record 26.1% CAGR

In the global Automated Guaranteed segment, USA, Canada, Japan, China and Europe will drive the 26% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$650.6 Million in the year 2020 will reach a projected size of US$3.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4 Billion by the year 2027.

Select Competitors (Total 46 Featured):
  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Current & Future Analysis for Programmatic Advertising Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 2: World 7-Year Perspective for Programmatic Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027
  • Table 3: World Current & Future Analysis for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 4: World 7-Year Perspective for Real Time Bidding by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 5: World Current & Future Analysis for Private Marketplace by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 6: World 7-Year Perspective for Private Marketplace by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 7: World Current & Future Analysis for Automated Guaranteed by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 8: World 7-Year Perspective for Automated Guaranteed by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 9: World Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 10: World 7-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • Table 11: World Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 12: World 7-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
III. MARKET ANALYSIS
  • UNITED STATES
  • Table 13: USA Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 14: USA 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 15: USA Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 16: USA 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • CANADA
  • Table 17: Canada Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 18: Canada 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 19: Canada Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 20: Canada 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • JAPAN
  • Table 21: Japan Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 22: Japan 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 23: Japan Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 24: Japan 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • CHINA
  • Table 25: China Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 26: China 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 27: China Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 28: China 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • EUROPE
  • Table 29: Europe Current & Future Analysis for Programmatic Advertising Platform by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 30: Europe 7-Year Perspective for Programmatic Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027
  • Table 31: Europe Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 32: Europe 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 33: Europe Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 34: Europe 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • FRANCE
  • Table 35: France Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 36: France 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 37: France Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 38: France 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • GERMANY
  • Table 39: Germany Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 40: Germany 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 41: Germany Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 42: Germany 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • ITALY
  • Table 43: Italy Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 44: Italy 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 45: Italy Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 46: Italy 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • UNITED KINGDOM
  • Table 47: UK Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 48: UK 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 49: UK Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 50: UK 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • REST OF EUROPE
  • Table 51: Rest of Europe Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 52: Rest of Europe 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 53: Rest of Europe Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 54: Rest of Europe 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • ASIA-PACIFIC
  • Table 55: Asia-Pacific Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 56: Asia-Pacific 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 57: Asia-Pacific Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 58: Asia-Pacific 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
  • REST OF WORLD
  • Table 59: Rest of World Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 60: Rest of World 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2020 & 2027
  • Table 61: Rest of World Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 62: Rest of World 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
IV. COMPETITION
  • Total Companies Profiled: 46
Note: Product cover images may vary from those shown
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