Online Gambling & Betting - Global Strategic Business Report

The global market for Online Gambling & Betting was valued at US$89.8 Billion in 2024 and is projected to reach US$156.7 Billion by 2030, growing at a CAGR of 9.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Online Gambling & Betting market.

Global Online Gambling & Betting Market - Key Trends & Drivers Summarized

What Is Online Gambling & Betting, and Why Is It So Crucial in the Modern Entertainment Industry?

Online gambling and betting encompass a broad range of internet-based gaming activities where users can wager real money on outcomes of various games, events, and sports. This sector includes online casinos, sports betting, poker, bingo, lottery, and esports betting. Accessible through websites and mobile apps, online gambling offers users convenience, diverse gaming options, and seamless betting experiences from anywhere with internet access. The global appeal of online gambling is fueled by advancements in technology, increased smartphone usage, and a growing demand for digital entertainment.

The importance of online gambling and betting lies in its ability to generate significant revenue, enhance user engagement, and contribute to the digital transformation of the gaming industry. It has become a vital part of the broader entertainment landscape, attracting millions of users worldwide. Online gambling platforms offer immersive experiences with live dealers, virtual reality (VR) gaming, and real-time sports betting, providing both recreational and professional players with a wide array of choices. As regulatory frameworks evolve to support safer and more transparent online betting environments, the industry has emerged as a legitimate and highly profitable segment of digital entertainment, supporting jobs, tax revenues, and economic growth in many countries.

How Are Technological Advancements Shaping the Online Gambling & Betting Market?

Technological advancements have significantly transformed the online gambling and betting market, driving innovation in gaming experiences, user engagement, and platform security. One major development is the rise of mobile gambling, facilitated by smartphone apps and optimized websites that offer seamless gaming on the go. Mobile-first design, faster internet speeds, and enhanced graphics have made mobile betting more popular, accounting for a substantial share of the overall online gambling market. Features like live sports streaming, in-play betting, and real-time notifications have made mobile platforms highly attractive for sports enthusiasts and casino players, increasing engagement and retention rates.

The integration of artificial intelligence (AI) and machine learning (ML) has further improved the user experience and operational efficiency of online gambling platforms. AI-driven algorithms are used to personalize gaming content, recommend games, and predict user preferences, providing a more tailored experience for each player. ML models also support responsible gambling by identifying risky behaviors, setting betting limits, and offering self-exclusion tools. On the operational side, AI helps detect fraudulent activities, ensuring safer gaming environments by flagging suspicious transactions and unauthorized access.

The adoption of blockchain technology and cryptocurrency payments has introduced greater transparency, security, and anonymity to online gambling transactions. Blockchain ensures the integrity of gaming outcomes through provably fair algorithms, which allow users to verify the fairness of each game or bet. Cryptocurrency payments have made deposits and withdrawals faster and more secure, appealing to users who prefer decentralized financial systems. Additionally, virtual reality (VR) and augmented reality (AR) technologies are being used to create immersive casino environments, where users can interact with live dealers and other players, simulating real-world casino experiences. These technological innovations have not only enhanced gaming experiences but have also supported safer, more transparent, and diversified online gambling options.

What Are the Emerging Applications of Online Gambling & Betting Across Different Market Segments?

Online gambling and betting are finding expanding applications across various market segments, driven by demand for more interactive and convenient gaming options. In the online casino segment, traditional games like blackjack, roulette, and slot machines have evolved with live dealer features, VR integration, and themed gaming experiences. Players can now enjoy live casino games, where real dealers host games in real-time via video streams, offering a more authentic experience. VR casinos allow users to walk through virtual gaming halls, choose tables, and interact with other players, providing a social component to online gambling that was previously limited to land-based casinos.

In the sports betting segment, the rise of in-play or live betting has revolutionized the way users place bets on events. Live betting allows users to place wagers during a game or event, adjusting their bets as the action unfolds. This has been made possible through advanced data analytics and real-time updates, which provide bettors with up-to-the-minute information on odds, player performance, and game developments. Esports betting, another rapidly growing segment, caters to the younger, tech-savvy audience by allowing them to wager on competitive video gaming tournaments. The inclusion of popular games like League of Legends, Counter-Strike, and Dota 2 in betting markets has expanded the reach of online betting platforms and diversified their user base.

In the lottery and bingo segment, online platforms have introduced innovative features such as syndicate betting, instant win games, and themed bingo rooms. These digital formats make traditional games more appealing to a broader audience by adding social features, chat functions, and faster gameplay. Additionally, the rise of fantasy sports betting has added a new dimension to online gambling, allowing users to create virtual teams and compete based on real-world player performance. Fantasy sports have become popular across regions like North America, Europe, and Asia, offering year-round betting opportunities that go beyond conventional sports seasons.

The expanding applications of online gambling and betting across these market segments highlight its critical role in modern entertainment. By integrating diverse gaming options, real-time interaction, and social features, online platforms provide users with comprehensive, engaging, and flexible gambling experiences, driving user growth and market penetration globally.

What Drives Growth in the Online Gambling & Betting Market?

The growth in the online gambling and betting market is driven by several factors, including increasing internet penetration, widespread smartphone adoption, and evolving regulatory frameworks. One of the primary growth drivers is the global rise in digital connectivity, which has made online gambling more accessible to a larger audience. As high-speed internet becomes more available, even in emerging markets, users are increasingly engaging with online gambling platforms, leading to higher participation rates and revenue growth. The widespread use of smartphones has made mobile gambling one of the fastest-growing segments, allowing users to access gaming platforms anywhere, anytime.

The liberalization of gambling laws and regulatory support in various regions have further fueled demand for online gambling and betting services. Governments in markets such as Europe, North America, and parts of Asia-Pacific are introducing more regulated frameworks that offer better player protection, secure payment systems, and transparent gaming operations. These changes have legitimized online gambling, attracting both domestic and international operators to expand their services. Regulatory measures also ensure that operators adopt responsible gambling practices, enhancing consumer trust and encouraging more users to participate.

Advancements in payment methods, including digital wallets, cryptocurrencies, and secure payment gateways, have contributed to market growth by providing fast, convenient, and secure transactions. Digital payment solutions have made it easier for users to deposit and withdraw funds, enhancing the overall betting experience. Cryptocurrency adoption, in particular, appeals to users seeking anonymity and faster transactions, making it a popular option for tech-savvy gamblers. The integration of advanced fintech solutions with online gambling platforms has improved user convenience, supported global transactions, and expanded the market’s reach.

The growing demand for immersive, real-time gaming experiences has also driven the adoption of online gambling and betting platforms. Live dealer games, esports betting, and fantasy sports offer more interactive and engaging experiences, attracting younger demographics and increasing user engagement. In-play betting, supported by real-time data and AI-driven analytics, has become a popular feature among sports enthusiasts, enhancing the thrill of betting during live events. The rise of social features, such as in-game chat, multiplayer modes, and social media integration, has further enhanced user interaction, fostering a sense of community among players.

With ongoing innovations in gaming technology, regulatory expansion, and growing digital adoption, the online gambling and betting market is poised for continued growth. These trends, combined with increasing demand for convenient, diverse, and immersive gaming options, make online gambling a vital component of the modern entertainment industry, catering to a broad range of users across the globe.

Report Scope

The report analyzes the Online Gambling & Betting market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Component (Hardware, Software, Service); Game Type (Poker, Casino, Sports Betting, Horse Race Betting, Other Game Types).

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Poker segment, which is expected to reach US$68.9 Billion by 2030 with a CAGR of a 11.3%. The Casino segment is also set to grow at 7.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $25.4 Billion in 2024, and China, forecasted to grow at an impressive 8.9% CAGR to reach $23.5 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Online Gambling & Betting Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Online Gambling & Betting Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Online Gambling & Betting Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as 888 Holdings Plc, Betsson AB, Betway Group, Churchill Downs Inc., Entain plc and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 216 companies featured in this Online Gambling & Betting market report include:

• 888 Holdings Plc
• Betsson AB
• Betway Group
• Churchill Downs Inc.
• Entain plc
• Flutter Entertainment plc
• Fortuna Entertainment Group N.V.
• Kindred Group Plc
• Playtech PLC
• The Stars Group

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry