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OTT Devices and Services - Global Market Trajectory & Analytics

  • ID: 5030677
  • Report
  • February 2022
  • Region: Global
  • 391 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Akamai Technologies, Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Brightcove, Inc.
  • Disney + Hotstar
  • Google Inc.

Global OTT Devices and Services Market to Reach $217.5 Billion by the Year 2026


The term `OTT` refers to a media service that allows audio, video, and digital media content to be delivered via the internet. This information is distributed across a variety of electronic devices, including smartphones, smart televisions, and other linked devices, without the use of a multi-system operator. One of the important drivers driving the market`s growth is the developing media & entertainment industry, as well as the increasing usage of smart computing devices around the world. Growing consumer inclination towards online streaming is driving product demand significantly, in turn accelerating the OTT market growth. Moreover, rapidly increasing online communication platforms with advanced technologies that provide customized and personalized consumer involvement is driving the demand for OTT services. The significant growth of the global OTT market during the pandemic times is expected to continue post COVID-19 as well. This trend would be supported by increasing implementation of virtual reality (VR) and augmented reality (AR) for gaming applications on smart devices, in order to provide players with real time experience while playing games. In addition, rapid growth of the next generation 5G cellular network service is expected to drive increased adoption of OTT services for consumer entertainment over the next few years. These advanced network services would deliver much faster and more reliable cellular data speed and enable better 4K video streaming with improved video quality.

Amid the COVID-19 crisis, the global market for OTT Devices and Services estimated at US$77.1 Billion in the year 2020, is projected to reach a revised size of US$217.5 Billion by 2026, growing at a CAGR of 18.3% over the analysis period. Video, one of the segments analyzed in the report, is projected to grow at a 18.7% CAGR to reach US$133.7 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Text & Images segment is readjusted to a revised 16.8% CAGR for the next 7-year period. This segment currently accounts for a 31.1% share of the global OTT Devices and Services market. Consumption of online video grew dramatically over the past few years due to availability of quality and engaging video content on highly successful video sites such as YouTube, Hulu, Vimeo and Netflix among others. Currently, a significant portion of video consumption is emanating from smartphones and tablet PCs, which offer on-to-the-go video viewing at the convenience of the user.



The U.S. Market is Estimated at $31.1 Billion in 2021, While China is Forecast to Reach $27.9 Billion by 2026


The OTT Devices and Services market in the U.S. is estimated at US$31.1 Billion in the year 2021. The country currently accounts for a 33.4% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$27.9 Billion in the year 2026 trailing a CAGR of 22.2% through the analysis. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 15.8% and 16.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 16.5% CAGR while Rest of European market (as defined in the study) will reach US$33 Billion by the year 2027. The ever-increasing penetration of high-speed Internet connectivity, unlimited wireless data plans, and the widespread availability of public Wi-Fi have proven to be the driving force behind the rise in OTT demand in developing countries. Developing countries, which previously lagged in the earlier network deployments in the past, are also making development of 5G network infrastructure a national priority now, despite their difficulties in terms of affordability over the near-term. These initiatives play a vital role in the success of the OTT video market.

VoIP Segment to Reach $39 Billion by 2026


VoIP services are delivered over an Internet connection such as 4G or Wi-Fi. In the global VoIP segment, USA, Canada, Japan, China and Europe will drive the 19.3% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$10.6 Billion in the year 2020 will reach a projected size of US$36.4 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$3.2 Billion by the year 2026.

Select Competitors (Total 95 Featured) -

  • Akamai Technologies, Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Brightcove, Inc.
  • Disney + Hotstar
  • Google Inc.
  • Hulu, LLC
  • Limelight Networks, Inc.
  • Microsoft Corporation
  • Netflix, Inc.
  • Roku, Inc.
Frequently Asked Questions about the Global Market for OTT Devices and Services

What is the estimated value of the Global Market for OTT Devices and Services?

The Global Market for OTT Devices and Services was estimated to be valued at $77.1 Billion in 2020.

What is the growth rate of the Global Market for OTT Devices and Services?

The growth rate of the Global Market for OTT Devices and Services is 18.9%, with an estimated value of $217.5 Billion by 2026.

What is the forecasted size of the Global Market for OTT Devices and Services?

The Global Market for OTT Devices and Services is estimated to be worth $217.5 Billion by 2026.

Who are the key companies in the Global Market for OTT Devices and Services?

Key companies in the Global Market for OTT Devices and Services include Akamai Technologies, Inc., Amazon.com, Inc., Apple Inc., Brightcove, Inc., Disney + Hotstar, Google Inc., Hulu, LLC, Limelight Networks, Inc. and Netflix, Inc..
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Akamai Technologies, Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Brightcove, Inc.
  • Disney + Hotstar
  • Google Inc.

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • OTT Devices and Services - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Impact of COVID-19 Pandemic and Looming Global Recession
  • 2020 Marked as a Year of Disruption & Transformation
  • Pandemic Brings Significant Changes for the OTT and Streaming Media Industry
  • Amidst Pandemic, OTT Players to Expand Content Libraries
  • OTT Subscriptions in India Benefit from the COVID-19 Outbreak
  • An Introduction to OTT Devices and Services
  • Types of OTT Content
  • Types of OTT Content Viewers/Users
  • Advantages of OTT Services
  • Global Market Prospects & Outlook
  • Competition
  • Leading Streaming Services by Subscriber Base (in Million)
  • Global SVOD Services Market Breakdown of Subscriber Base (in %) by Service Provider: 2020E
  • Streaming Media Market: Breakdown of Leading Brands by Installed Base among US Broadband Households for 2020
  • Competition Gets Tough in OTT Hosting Market Amidst Pandemic
  • World Brands
  • Recent Market Activity

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Rapid Growth of Media & Entertainment Industry & Rise in Demand for High-Quality Streaming Content to Drive Market Gains
  • Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
  • OTT Platforms Disrupt the Entertainment Industry
  • Sustained Increase in Internet Video Consumption Spurs Growth in OTT Video Market
  • Average Time Spent Per Day (in Minutes) on Digital Video in the US for 2018-2021
  • COVID-19 Pandemic Fuels Growth in OTT Video Business
  • Notable Trends in Over-The-Top Streaming
  • Use of Advanced technologies by Service Providers to Propel Market Growth
  • Artificial Intelligence (AI) Emerges as a Key Technology to Induce Market Growth
  • Conventional Media Houses Look to OTT Distribution to Enhance Revenue Generation Potential
  • Growing Sales of Connected & Internet-Enabled Devices in Rise in Multiscreen Viewing Expand Market Potential
  • Smartphones & Tablets Emerge as a High Growth Devices to Access OTT Services
  • Smartphone Penetration Rate as Share of Total Population: 2016-2021
  • Global Market for Smartphones (in Billion) for 2016-2021
  • Global Mobile Internet Market: Percentage Breakdown of Revenues by Mobile Internet Category (in %) for 2020
  • Market Benefits from the Rising Sales of Smart TVs
  • Household Penetration (in %) of Smart TVs by Region for 2020 and 2026
  • OTT Video Services Expand to Smart Displays
  • Rise in Internet Penetration and Availability of High-Speed Broadband Networks to Spur Opportunities
  • World Internet Penetration Rate (in %) by Geographic Region: February 2021
  • Internet Penetration Rate (%) in Select Countries for 2020
  • Global Consumer IP Traffic Volume (in Exabytes) for the Years 2017 and 2020
  • Global Mobile Data Traffic in EB/Month for the Year 2015, 2017, 2019, 2021, 2023 and 2025
  • Rise in High-Speed 5G Network Technology to Transform OTT Devices & Services Market
  • 5G Smartphone Sales in Million Units: 2019-2022
  • Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
  • Ad-Supported VOD Platforms Gain Prominence During COVID-19 Pandemic
  • Popular AVOD Services in North America: % of Viewers Choosing a Service for 2020
  • SVOD Market Poised for High Gains in the Future
  • Customized Content Provision: A Lucrative Revenue Generation Opportunity
  • Consumer Preference for Premium Content Augurs Well for OTT Services and Devices Market
  • OTT Streaming Devices Benefits Market Growth
  • Growing Importance of Content Delivery Networks for OTT Players
  • Content Discovery & Recommendation Tools Come to the Aid of OTT Players
  • Big Data Plays a Part in Strengthening Accuracy of Content Recommendations
  • OTT and VOD Services Emerge to Fight Against Media Piracy
  • Advanced Features of Modern Connected Devices Enhance Appeal & Image of OTT Services
  • Cloud Streaming Gathers Pace in OTT Market
  • Opportunities for VOD Services in Non-Entertainment Sectors to Fuel Future Growth
  • Challenges Confronting OTT Devices & Services Market

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
  • Market Overview
  • OTT Services Market in the US: Breakdown of Revenues (in %) by Service Provider for 2020
  • Leading OTT TV Devices in North America: Market Share Breakdown of TV Viewing Time (in %) as of Q1 2021

CANADA

JAPAN

  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)

CHINA

  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)

EUROPE

  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
  • Market Overview
  • Increasing Availability of SVOD Content Boosts Market Prospects
  • OTT SVOD Household Penetration in Western Europe and Eastern Europe: % of SVOD households per 100 households for 2015, 2017 and 2019
  • SVOD Market in EU28: Percentage Breakdown of Subscribers (in %) by Company for 2020

FRANCE

  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)

ITALY

UNITED KINGDOM

  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)

REST OF EUROPE

ASIA-PACIFIC

  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
  • India
  • Indian Online Video Subscription Platforms Market Share Breakdown (in %) by Subscriber Base for 2020
  • Indian OTT Audio Streaming Market Breakdown of Leading Players (in %) for 2020

REST OF WORLD

IV. COMPETITION

  • Total Companies Profiled: 95
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Akamai Technologies, Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Brightcove, Inc.
  • Disney + Hotstar
  • Google Inc.
  • Hulu, LLC
  • Limelight Networks, Inc.
  • Microsoft Corporation
  • Netflix, Inc.
  • Roku, Inc.
Note: Product cover images may vary from those shown