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OTT Devices and Services - Global Strategic Business Report

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    Report

  • 391 Pages
  • July 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5030677
The global market for OTT Devices and Services is estimated at US$147.4 Billion in 2023 and is projected to reach US$467.9 Billion by 2030, growing at a CAGR of 17.9% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the OTT devices and services market is driven by several factors, including technological advancements, changes in consumer behavior, and regulatory shifts. Rapid improvements in broadband infrastructure and increasing internet speeds have made streaming high-quality video more accessible than ever, supporting the widespread adoption of OTT services globally. Consumer demand for convenience, coupled with a growing preference for binge-watching and on-demand content, continues to propel the market forward. Additionally, the introduction of mobile-first streaming options caters to a demographic that increasingly relies on smartphones for entertainment. Regulatory changes, such as net neutrality rules and data privacy laws, also influence market dynamics by affecting how services are delivered and how data is used to enhance customer experiences.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Video Content segment, which is expected to reach US$252.9 Billion by 2030 with a CAGR of a 18.3%. The Text & Images Content segment is also set to grow at 16.5% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $45.0 Billion in 2023, and China, forecasted to grow at an impressive 21.0% CAGR to reach $61.1 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global OTT Devices and Services Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global OTT Devices and Services Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global OTT Devices and Services Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Amazon.com, Inc., Akamai Technologies, Inc., Beijing Xiaomi Technology Co., Ltd., and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 95 Featured):

  • Amazon.com, Inc.
  • Akamai Technologies, Inc.
  • Beijing Xiaomi Technology Co., Ltd.
  • DISH Network LLC
  • Apalya Technologies Pvt., Ltd.
  • Aloys
  • Accedo
  • Ad Insertion Platform
  • CuriosityStream LLC
  • DigiVive Services Pvt., Ltd.
  • Broadpeak
  • DaCast
  • Agama Technologies
  • Dish TV India
  • ActiveVideo

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • OTT Devices and Services - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • An Introduction to OTT Devices and Services
  • Types of OTT Content
  • Types of OTT Content Viewers/Users
  • Advantages of OTT Services
  • Global Market Prospects & Outlook
  • Competition
  • Leading Streaming Services by Subscriber Base (in Million)
  • Global SVOD Services Market Breakdown of Subscriber Base (in %) by Service Provider
  • Streaming Media Market: Breakdown of Leading Brands by Installed Base among US Broadband Households
  • World Brands
  • Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rapid Growth of Media & Entertainment Industry & Rise in Demand for High-Quality Streaming Content to Drive Market Gains
  • Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
  • OTT Platforms Disrupt the Entertainment Industry
  • Sustained Increase in Internet Video Consumption Spurs Growth in OTT Video Market
  • Notable Trends in Over-The-Top Streaming
  • Use of Advanced technologies by Service Providers to Propel Market Growth
  • Artificial Intelligence (AI) Emerges as a Key Technology to Induce Market Growth
  • Conventional Media Houses Look to OTT Distribution to Enhance Revenue Generation Potential
  • Growing Sales of Connected & Internet-Enabled Devices in Rise in Multiscreen Viewing Expand Market Potential
  • Smartphones & tablets Emerge as a High Growth Devices to Access OTT Services
  • Global Mobile Internet Market: Percentage Breakdown of Revenues by Mobile Internet Category (in %)
  • Market Benefits from the Rising Sales of Smart TVs
  • Household Penetration (in %) of Smart TVs by Region for 2020 and 2026
  • OTT Video Services Expand to Smart Displays
  • Rise in Internet Penetration and Availability of High-Speed Broadband Networks to Spur Opportunities
  • World Internet Penetration Rate (in %) by Geographic Region
  • Internet Penetration Rate (%) in Select Countries
  • Global Consumer IP Traffic Volume (in Exabytes) for the Years 2017 and 2020
  • Global Mobile Data Traffic in EB/Month for the Year 2015, 2017, 2019, 2021, 2023 and 2025
  • Rise in High-Speed 5G Network Technology to Transform OTT Devices & Services Market
  • 5G Smartphone Sales in Million Units: 2019-2022
  • Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
  • Ad-Supported VOD Platforms Gain Prominence
  • SVOD Market Poised for High Gains in the Future
  • Customized Content Provision: A Lucrative Revenue Generation Opportunity
  • Consumer Preference for Premium Content Augurs Well for OTT Services and Devices Market
  • OTT Streaming Devices Benefits Market Growth
  • Growing Importance of Content Delivery Networks for OTT Players
  • Content Discovery & Recommendation Tools Come to the Aid of OTT Players
  • Big Data Plays a Part in Strengthening Accuracy of Content Recommendations
  • OTT and VOD Services Emerge to Fight Against Media Piracy
  • Advanced Features of Modern Connected Devices Enhance Appeal & Image of OTT Services
  • Cloud Streaming Gathers Pace in OTT Market
  • Opportunities for VOD Services in Non-Entertainment Sectors to Fuel Future Growth
  • Challenges Confronting OTT Devices & Services Market
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World OTT Devices and Services Market Analysis of Annual Sales in US$ Million for Years 2017 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for OTT Devices and Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 3: World Historic Review for OTT Devices and Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 4: World 13-Year Perspective for OTT Devices and Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2017, 2024 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 6: World Historic Review for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 7: World 13-Year Perspective for Video by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for Text & Images by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 9: World Historic Review for Text & Images by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 10: World 13-Year Perspective for Text & Images by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for VoIP by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 12: World Historic Review for VoIP by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 13: World 13-Year Perspective for VoIP by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 14: World Recent Past, Current & Future Analysis for Mobile Devices & Computers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 15: World Historic Review for Mobile Devices & Computers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 16: World 13-Year Perspective for Mobile Devices & Computers by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 17: World Recent Past, Current & Future Analysis for Smart TVs & Set-Top Boxes by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 18: World Historic Review for Smart TVs & Set-Top Boxes by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 19: World 13-Year Perspective for Smart TVs & Set-Top Boxes by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 20: World Recent Past, Current & Future Analysis for Gaming Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 21: World Historic Review for Gaming Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 22: World 13-Year Perspective for Gaming Consoles by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 23: World Recent Past, Current & Future Analysis for Subscription-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 24: World Historic Review for Subscription-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 25: World 13-Year Perspective for Subscription-based by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 26: World Recent Past, Current & Future Analysis for Advertising-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 27: World Historic Review for Advertising-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 28: World 13-Year Perspective for Advertising-based by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 29: World Recent Past, Current & Future Analysis for Other Revenue Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 30: World Historic Review for Other Revenue Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 31: World 13-Year Perspective for Other Revenue Models by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • Market Overview
  • OTT Services Market in the US: Breakdown of Revenues (in %) by Service Provider
CANADA
JAPAN
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
CHINA
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
EUROPE
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • Market Overview
  • Increasing Availability of SVOD Content Boosts Market Prospects
  • SVOD Market in EU28: Percentage Breakdown of Subscribers (in %) by Company
FRANCE
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
GERMANY
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
ITALY
UNITED KINGDOM
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
REST OF EUROPE
ASIA-PACIFIC
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • India
  • Indian Online Video Subscription Platforms Market Share Breakdown (in %) by Subscriber Base
  • Indian OTT Audio Streaming Market Breakdown of Leading Players (in %)
REST OF WORLDIV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon.com, Inc.
  • Akamai Technologies, Inc.
  • Beijing Xiaomi Technology Co., Ltd.
  • DISH Network LLC
  • Apalya Technologies Pvt., Ltd.
  • Aloys
  • Accedo
  • Ad Insertion Platform
  • CuriosityStream LLC
  • DigiVive Services Pvt., Ltd.
  • Broadpeak
  • DaCast
  • Agama Technologies
  • Dish TV India
  • ActiveVideo

Table Information