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Online Video Platform in Media and Entertainment - Global Market Trajectory & Analytics

  • ID: 5030684
  • Report
  • February 2022
  • Region: Global
  • 493 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Akamai Technologies, Inc.
  • Alphabet, Inc.
  • Brightcove, Inc.
  • Comcast Corporation
  • Frame.io, Inc.
  • Kaltura, Inc.

Global Online Video Platform in Media and Entertainment Market to Reach US$1.2 Billion by the Year 2026


The OVPs or online video platforms offered by video hosting services allow users to convert, upload, playback, and store videos on the Web through a large-scale and structured system that generates revenue. Video hosting services are getting prevalent, particularly with the expansion of blogs` popularity, interactive pages, and internet forums. Emergence and evolution of Internet video companies such as YouTube and Netflix has a major bearing on the ongoing progression in the online video market. In fact, YouTube, which represents the most widely used online video site across the world, stood as one of the keystones for online video market growth over the years. Offering user-generated as well as professional/licensed content in short-form and long-form versions in various genres and categories, YouTube infused agility into the online video domain, making video viewing highly convenient and easier for viewers across the board. OVPs are cost-effective, which enables the users to tag, message, and share videos on websites of third parties with increased visibility and lets the companies store the videos in a single place and simultaneously share the videos all through the internet. OVPs allows the users to share the content through social media and other sites as per the requirement and reach the audiences. OVPs are easy and quick to use, easily integrated into the software solutions that are already existing, and compatible with the majority of third-party sites. Live streaming is enjoying immense attention and is bound to stay here over the coming years. The trend is driving various companies to join the wave and offer dedicated solutions including live streaming tools and online video platforms to assist users in live broadcasting the video content to viewers. Major factors driving interest in live events include digitalizing and hectic lifestyles, rapid proliferation digital technologies like smartphones, mobile internet, and the ensuing rise of the on-demand economy. Furthermore, boom in online education & e-Learning, rise of on-demand subscription-based video content, rise of video advertising, growing popularity of video podcasts, and growing focus on video monetization are some of the factors driving growth in the market.

Amid the COVID-19 crisis, the global market for Online Video Platform in Media and Entertainment estimated at US$409.7 Million in the year 2020, is projected to reach a revised size of US$1.2 Billion by 2026, growing at a CAGR of 18.1% over the analysis period. Video Sharing, one of the segments analyzed in the report, is projected to grow at a 17.9% CAGR to reach US$648.2 Million by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Commercial Video Platforms segment is readjusted to a revised 19.3% CAGR for the next 7-year period. This segment currently accounts for a 33.6% share of the global Online Video Platform in Media and Entertainment market.

The U.S. Market is Estimated at $112.6 Million in 2021, While China is Forecast to Reach $308.8 Million by 2026


The Online Video Platform in Media and Entertainment market in the U.S. is estimated at US$112.6 Million in the year 2021. The country currently accounts for a 22.6% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$308.8 Million in the year 2026 trailing a CAGR of 22.1% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.9% and 15.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.3% CAGR while Rest of European market (as defined in the study) will reach US$32.1 Million by the end of the analysis period.

Commercial Video Platforms Segment to Reach $416.5 Million by 2026


In the global Commercial Video Platforms segment, USA, Canada, Japan, China and Europe will drive the 16.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$92 Million in the year 2020 will reach a projected size of US$299.5 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$95.8 Million by the year 2026, while Latin America will expand at a 20.1% CAGR through the analysis period.

Select Competitors (Total 103 Featured) -

  • Akamai Technologies, Inc.
  • Alphabet, Inc.
  • Brightcove, Inc.
  • Comcast Corporation
  • Frame.io, Inc.
  • Kaltura, Inc.
  • Limelight Networks, Inc.
  • MEDIAMELON, INC.
  • Ooyala, Inc.
  • Panopto
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Akamai Technologies, Inc.
  • Alphabet, Inc.
  • Brightcove, Inc.
  • Comcast Corporation
  • Frame.io, Inc.
  • Kaltura, Inc.

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Online Video Platform in Media and Entertainment - Global Key Competitors Percentage Market Share in 2022 (E)
  • Rise of Video to the Top of the Digital Food Chain & as the Most Powerful Communication Medium Provides the Foundation for Growth of Online Video Platforms
  • Video Is Well On-Track to Dominate Global IP Traffic: % Share of Global IP Traffic by Type for the Year 2022
  • Exploding Video Traffic Strengthens the Business Case for Online Video Platforms: Global Video Traffic (In Exabytes Per Month) for Years 2017, 2019, 2021 and 2023
  • The Never-Ending “Race” Between the Virus & Vaccines Continues. Amidst this Chaotic Battle, Where is the World Economy Heading Now & Beyond?
  • As Omicron Strain Fuels Fresh Waves of Infections Across the Globe, Mutating Coronavirus is the New Pandemic Challenge in 2022
  • With New Strains Emerging at an Alarming Rate, Focus Shifts to Booster Doses & Vaccine Tweaking. But How Practical Is It to Implement Them?
  • With Vaccinated Population Showing Signs of Declining Clinical Protection, Booster Doses Are Emerging Into a Necessity to Restore Vaccine Effectiveness, but this Strategy is Not Within Reach for Most Countries: Number of Booster Doses Administered Per 100 People by Country as of December 2021
  • At the Dawn of 2022, We Leave Behind Millions of Deaths Due to New Strains & Once Again Stare at an Impending Catastrophe
  • How & When Will the World Be Vaccinated? Global Number of Annual COVID-19 Vaccine Doses (In Million) for Years 2020 through 2025 by Geographic Region/Country
  • Split Scenarios Unfold: The Great Vaccine Divide Emerges
  • With Low Vaccination Rates in Africa Emerging Into a Global Security Issue, Vaccine Imbalances Will Stretch the Pandemic Further into 2022: Global Percentage (%) of Population Administered With Vaccines by Region as of January 2022
  • Amid this Prolonged Pandemic, Why Should Businesses Care About Progress on Vaccinations?
  • With IMF Making an Upward Revision of Global GDP for 2022, Companies Are Bullish About a Continuing Economic Comeback Despite a Prolonging Pandemic
  • A Strong Yet Exceedingly Patchy & Uncertain Recovery Shaped by New Variants Comes Into Play: World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • Easing Unemployment Levels in 2021 & 2022 Although Moderate Will Infuse Hope for Industries Reliant on Consumer Discretionary Incomes: Global Number of Unemployed People (In Million) for Years 2019, 2020, 2021, and 2022
  • Online Video Platform in Media and Entertainment: Definition, Overview & Benefits
  • Recent Market Activity
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Importance of Live Video Streaming in the Digital World Emerges as a Potent Growth Driver
  • Spurred by the Pandemic, Booming Online Education & e-Learning Industry Fuels Demand for Online Video Education Platforms
  • The Coming Era of eLearning & The Ensuing Demand for Educational Videos to Spur Opportunities for Online Video Platforms: Global Opportunity for e-Learning (In US$ Billion) for the Years 2021, 2023 & 2025
  • Video Dominates the Digital Learning Materials Used in Classrooms: % Share Breakdown of Digital Learning Materials Used by Type for the Year 2022
  • Higher User Engagement with Short Videos as Compared to Other Forms of Content Drives the Value of Creating Short But Effective Educational Video Content: % Engagement Loss by Video Length
  • Rise of On-Demand Subscription-Based Video Content Over the OTT Platform Drives Opportunities for Video On-Demand Platforms
  • Growing Popularity of Video-On-Demand Drives Demand for On-Demand Video Platform Services: Global Opportunity for Video On-Demand (In US$ Billion) for Years 2021, 2023, 2025 and 2027
  • Spurred by Digitalization of Marketing, the Rise of Video Advertising Opens a New Growth Avenue for Online Video Platforms
  • Unprecedented Growth for Digital Marketing Spends
  • Digitalization of Marketing Brings Opportunities for Utilizing Video Marketing to Ensure Effective Customer Engagement: Global Spending on Digital Advertising & Marketing (In US$ Billion) for Years 2021, 2023, 2025 and 2027
  • Here’s Why Video Marketing is the Latest Craze & the Best Part of Digital Marketing
  • With the Rise of Social Commerce, Video Advertising on Social Media is the New Buzz
  • Astounding Rise of Social Commerce Means Video Has to be the Most Important Ingredient to Achieve Desired ROI on Investments: Global Market for Social Commerce (In US$ Billion) for Years 2021, 2023, 2025 and 2027
  • Growing Popularity of Video Podcasts Drives Demand for Podcast Hosting Platforms
  • Growing Popularity of Podcasts is a Potential Business Opportunity for Online Video Platforms: Global Podcasting Market (In US$ Million) for Years 2020, 2022, 2024, and 2026
  • Appetite for Podcasts Keeps Growing: % of Population Who Have Listened or Viewed a Podcast in the Past Month by Country
  • Super-Fast Internet Browsing Speed Promised by 4G & 5G to Boost Online Video Consumption
  • 5G Brings the Promise of Increased Video Consumption, an Opportunity Online Video Platform Providers Cannot Ignore: Global Number of 5G Subscriptions (In Million) for Years 2020, 2022, 2024, 2026
  • Online Video Platforms Offer Modern Video Analytics Tools Designed to Increase Engagement
  • Growing Focus on Video Monetization Bodes Well for Market Growth
  • Blockchain & AI Make a Mark on Video Streaming Platforms

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)

CANADA

JAPAN

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)

CHINA

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)

EUROPE

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)

FRANCE

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)

ITALY

UNITED KINGDOM

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)

SPAIN


RUSSIA


REST OF EUROPE

ASIA-PACIFIC

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)

AUSTRALIA

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)

INDIA

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)

SOUTH KOREA


REST OF ASIA-PACIFIC

LATIN AMERICA

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)

ARGENTINA


BRAZIL


MEXICO


REST OF LATIN AMERICA

MIDDLE EAST

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)

IRAN


ISRAEL


SAUDI ARABIA


UNITED ARAB EMIRATES


REST OF MIDDLE EAST

AFRICA

  • Online Video Platform in Media and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)

IV. COMPETITION

  • Total Companies Profiled: 103
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Akamai Technologies, Inc.
  • Alphabet, Inc.
  • Brightcove, Inc.
  • Comcast Corporation
  • Frame.io, Inc.
  • Kaltura, Inc.
  • Limelight Networks, Inc.
  • MEDIAMELON, INC.
  • Ooyala, Inc.
  • Panopto
Note: Product cover images may vary from those shown