Overview
When the marketing team only has a marketing execution focus, it isn’t until there is a problem that we ask the question why? It’s often not just a question of why, but whether you have a marketing strategy.
Every organization executes differently. Who are your customers? Where is the focus? Are you aligned with the strategic plan? Are you able to articulate how your campaigns support the sales effort? How challenged are you when pivoting when new opportunities come up?
Why you should Attend
The types of challenges people face when realizing the relationship between marketing strategy and execution:
Why do we need a marketing strategy when we’re expected to just execute? Who owns the strategy?
Areas Covered in the Session
In this webinar, we’ll cover:
Who Will Benefit
Speaker Profile
Carla A. Fleming Recognized as a business strategist, researcher, and strategic thought leader, Carla is passionate about helping companies create and turn strategic plans into execution to achieve company goals. Pivoting Strategies was founded to help companies navigate change in an evolving marketspace.
Prior to founding Pivoting Strategies, Carla served as the Chief Marketing Officer for Leaders in Energy, a clean energy and sustainability nonprofit. She also served in a variety of marketing and sales roles at IBM, including Global Product Marketing Manager in Small and Medium Business for Woman-Owned Businesses, where she developed the company's expansion strategy into seven countries. Previously, Carla had grown the global Small and Medium Business Linux business from $200M to $1B in 2.5 years.
When the marketing team only has a marketing execution focus, it isn’t until there is a problem that we ask the question why? It’s often not just a question of why, but whether you have a marketing strategy.
Every organization executes differently. Who are your customers? Where is the focus? Are you aligned with the strategic plan? Are you able to articulate how your campaigns support the sales effort? How challenged are you when pivoting when new opportunities come up?
Why you should Attend
The types of challenges people face when realizing the relationship between marketing strategy and execution:
Why do we need a marketing strategy when we’re expected to just execute? Who owns the strategy?
- The marketing strategy doesn’t connect to the execution
- Sales, CEO, CFO, and everyone else tells us what marketing execution should look like
- We’re asked to take on a revenue target, yet we don’t have a voice at the table.
Areas Covered in the Session
In this webinar, we’ll cover:
- What’s the role of marketing strategy and marketing execution?
- Why having a marketing strategy can be the secret sauce to your execution?
- Why your corporate, marketing, and sales strategies should work in harmony
- Benefits of aligning your marketing strategy and marketing execution
Who Will Benefit
- Chief Marketing Officers
- Marketing Directors
- Marketing Managers
- CEOs
- Small Business Owners
- Organizations thinking about investing in the marketing function
Speaker Profile
Carla A. Fleming Recognized as a business strategist, researcher, and strategic thought leader, Carla is passionate about helping companies create and turn strategic plans into execution to achieve company goals. Pivoting Strategies was founded to help companies navigate change in an evolving marketspace.
Prior to founding Pivoting Strategies, Carla served as the Chief Marketing Officer for Leaders in Energy, a clean energy and sustainability nonprofit. She also served in a variety of marketing and sales roles at IBM, including Global Product Marketing Manager in Small and Medium Business for Woman-Owned Businesses, where she developed the company's expansion strategy into seven countries. Previously, Carla had grown the global Small and Medium Business Linux business from $200M to $1B in 2.5 years.
Speaker
Carla A. Fleming Recognized as a business strategist, researcher, and strategic thought leader, Carla is passionate about helping companies create and turn strategic plans into execution to achieve company goals. Pivoting Strategies was founded to help companies navigate change in an evolving marketspace.Prior to founding Pivoting Strategies, Carla served as the Chief Marketing Officer for Leaders in Energy, a clean energy and sustainability nonprofit. She also served in a variety of marketing and sales roles at IBM, including Global Product Marketing Manager in Small and Medium Business for Woman-Owned Businesses, where she developed the company's expansion strategy into seven countries. Previously, Carla had grown the global Small and Medium Business Linux business from $200M to $1B in 2.5 years.
Who Should Attend
- Chief Marketing Officers
- Marketing Directors
- Marketing Managers
- CEOs
- Small Business Owners
- Organizations thinking about investing in the marketing function
