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Retail in USA: Coronavirus (COVID-19) Country impact

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  • 25 Pages
  • April 2020
  • Region: United States
  • GlobalData
  • ID: 5030915
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Retail in USA: Coronavirus (COVID-19) Country impact


The US will perform worse than a number of other countries that have also been significantly affected by COVID-19, including the UK and Germany, due to the huge number of job losses caused by the virus.

There has been a slowdown in the number of shops closing in April, and some are expected to start re-opening in May as some states start moving towards partially reopening, despite the US now being the country with the most cases of Coronavirus.

The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in the USA.

  • COVID-19 is expected to lead to a 5.1% decline in the total retail market on 2019 - more than double that experienced in 2009 amid the financial crisis.
  • Consumer shopping behaviour regarding non-essential goods is likely to shift in the long term as many shoppers will become accustomed to purchasing less often and may realise they do not need to buy as much as they did before the crisis.

Reasons to Buy
  • Use our revised market forecasts out to 2024 to understand how the US retail market will perform.
  • Use our in-depth analysis to review how key retailers have responded to COVID-19.
  • Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.

Table of Contents

Executive Summary
  • Market forecasts
  • Consumer behaviour
  • Retailer themes and responses
  • Market forecasts
  • Headlines
  • Total retail market vs. pre-COVID-19 forecasts
  • Total retail growth vs. pre-COVID-19 forecasts
  • Consumer behaviour
  • Purchasing patterns snapshot
  • Purchasing patterns: non-food
  • Purchasing patterns: food
  • Purchasing patterns: drinks
  • Purchasing patterns: personal care
  • Consumer habits
  • Retailer themes and responses
  • Store closures
  • Contactless delivery
  • Grocers' activity
  • Product development for hospitals

  • Methodology

List of Tables
  • Change in shopping behaviour for key non-food categories
  • Change in shopping behaviour for key food categories
  • Change in shopping behaviour for key drinks categories
  • Change in shopping behaviour for key personal care categories

List of Figures
  • Total retail market vs. pre COVID-19 forecasts, 2019-2024
  • Total retail growth vs. pre COVID-19 forecasts, 2019-2024
  • Top 3 products that consumers stockpiled, bought more of, bought less of and stopped buying
  • COVID-19 impact on consumer behaviour in terms of going out, preparing food at home and social media

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Reformation
  • Gap
  • Neiman Marcus
  • Ralph Lauren
  • Dick's Sporting Goods
  • Kohl's
  • Michael's
  • Best Buy
  • JC Penney
  • Target
  • Walmart
  • Kroger
  • Albertsons
  • Publix
  • Hy-Vee
  • Meijer
  • Allbirds