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Apple: Coronavirus (COVID-19) Company impact

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    Company Profile

  • 19 Pages
  • April 2020
  • GlobalData
  • ID: 5030919
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Apple: Coronavirus (COVID-19) Company impact


Apple’s revenue is forecast to fall by 3.8% in 2020 in what would have been a good year for the retailer with significant new iPhone releases planned for September.

Apple has been significantly impacted by COVID-19 in China, initially due to the effect on its supply chain and then due to store closures and weakened demand in what is an important market for the retailer.

The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact Apple's performance.

  • Apple’s rivals will all fare differently, with competitor Samsung being somewhat shielded from COVID-19’s impact on the Chinese market as the country is small market for Samsung and it has manufacturing facilities spread across numerous countries.
  • Apple will suffer from dampened demand due to the impacts of COVID-19, with consumers feeling less financially stable so less likely to purchase an expensive phone.
  • Apple has partnered with Google to develop a contact tracing app, a tool that it hopes will be used by a number of governments around the world to help slow the spread of the virus.

Reasons to Buy
  • Use our revised 2020 forecast for Apple to understand how it will perform this year.
  • Use our charts to review how Apple's sales are split by region globally and how these regions have been impacted by COVID-19.
  • Use our in-depth analysis to review how Apple has responded to COVID-19 and how this will affect its performance.

Table of Contents

Executive Summary
  • Apple's exposure to COVID-19
  • Apple's operational responses to COVID-19
  • Key findings
  • Key conclusions
  • Geographic spread analysis - COVID 19 vs Apple Group Sales
  • Global & regional impact
  • COVID-19 global impact score for Apple versus competitors
  • Revised 2020 revenue forecast
  • Company reaction
  • Staff and supply chain
  • Store closures
  • Supporting governments

  • Methodology

List of Figures
  • Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
  • Countries/ regions affected by COVID-19
  • Spread of Apple group sales and stores in 2019
  • COVID-19 global impact score for Apple versus competitors
  • Apple global revenue and year on year growth 2015-2020

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Samsung
  • Google
  • AO.com
  • Amazon
  • Best Buy
  • Dell
  • Dixons Carphone
  • Foxconn