Apple: Coronavirus (COVID-19) Company impact

Apple: Coronavirus (COVID-19) Company impact

Summary

Apple’s revenue is forecast to fall by 3.8% in 2020 in what would have been a good year for the retailer with significant new iPhone releases planned for September.

Apple has been significantly impacted by COVID-19 in China, initially due to the effect on its supply chain and then due to store closures and weakened demand in what is an important market for the retailer.

The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact Apple's performance.

Scope

• Apple’s rivals will all fare differently, with competitor Samsung being somewhat shielded from COVID-19’s impact on the Chinese market as the country is small market for Samsung and it has manufacturing facilities spread across numerous countries.
• Apple will suffer from dampened demand due to the impacts of COVID-19, with consumers feeling less financially stable so less likely to purchase an expensive phone.
• Apple has partnered with Google to develop a contact tracing app, a tool that it hopes will be used by a number of governments around the world to help slow the spread of the virus.

Reasons to Buy

• Use our revised 2020 forecast for Apple to understand how it will perform this year.
• Use our charts to review how Apple's sales are split by region globally and how these regions have been impacted by COVID-19.
• Use our in-depth analysis to review how Apple has responded to COVID-19 and how this will affect its performance.