Retailer Reactions in China: Coronavirus (COVID-19) - Case Study
Summary
This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.
Identifying and learning from retailers’ strategies during the peak of the Coronavirus outbreak
Scope
Reasons to Buy
Summary
This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.
Identifying and learning from retailers’ strategies during the peak of the Coronavirus outbreak
Scope
- Store staff become individual influencers boosting product sales via digital channels
- Maintaining engagement with core customers via apps and training sessions
- Advancing automation to deliver goods
- Flexing human resources to meet demand across sectors
Reasons to Buy
- This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.
Table of Contents
COVID-19 Case Study: Retailers Reactions in China- COVID-19 Case Study: Lin Qingxuan
- COVID-19 Case Study: Nike
- COVID-19 Case Study: Meituan Dianping, JD.com, Alibaba
- COVID-19 Case Study: Hema
Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Lin Qingxuan
- Alibaba
- Nike
- Meituan Dianping
- JD.com
- Hema
- Alibaba
