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Camera Stabilizer Market by Type Application, and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026

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    Report

  • 228 Pages
  • March 2020
  • Region: Global
  • Allied Market Research
  • ID: 5031443
A camera stabilizer is a camera accessory that reduces unwanted motion to enable the cameraman to take sharp photographs and videos. The camera stabilizers were initially used in the media & broadcast industry and by professional photographers; however, it has become very popular among small film makers, online content creators and even regular customers. The global entertainment and media industry has had significant growth in the past few decades. The growth can be attributed to increased production of various genres of video content both on the television and on the big screen. Rapid changes in technology, consumer behavior as well as business models have altered how consumers want to experience and pay for entertainment and media. The leaders in this industry have also focused their efforts on building businesses and brands focusing on active fans and has also produced outstanding content. Thus, the expenditure/investment on technologies and equipment such as Visual Effects (VFX), Computer Generated Image (CGI), a variety of different cameras and peripherals including camera stabilizers have increased tremendously.

The improvement in camera stabilization technology not only provides the base feature but also builds on the existing technology. It provides augmented features such as modular camera stabilizers and inclusion of gyroscope, which is expected to provide opportunities for growth in the coming years. Moreover, increase in the adoption of camera stabilizers for smartphones with feature cameras is also expected to open opportunities for growth for the camera stabilizers in the global market

A number of modern-day cameras and smartphones come with an inbuilt motion stabilization option. The smartphone cameras often utilize Optical Image Stabilization (OIS), which reduces the blurriness in images and videos caused by irregular motion. Optical Image Stabilization is also used in some compact cameras and SLR lenses as a method to have a clearer and sharper image. (EIS) Electronic image stabilization is another technique used to compensate for hand jitters that manifests itself in distracting video shake during playback. Many smartphone apps have also been developed to overcome blurriness in the images. Given the variety of cheaper options available over camera stabilizers, the sales of camera stabilizers may take a hit.

Some of the key players in the camera stabilizer market analysis includes Glidecam Industries, Inc., Gudsen Technology Co., Ltd., Flyfilms, Shape, Letus Corporation, Ikan Corporation, Tilta Inc., Ningbo Eimage Studio Equipment Co.,Ltd., SZ DJI Technology Co., Ltd., Rhino among others

KEY BENEFITS FOR STAKEHOLDERS
  • The camera stabilizer report provides an extensive analysis of the current and emerging trends and opportunities.
  • The report provides detailed qualitative and quantitative analysis of the current Camera Stabilizermarket trends and future estimations that help evaluate the prevailing market opportunities in the market.
  • The camera stabilizer market forecast is offered along with information related to key drivers, restraints, and opportunities.
  • Thecamera stabilizer market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

Camera Stabilizer Segments


By Type
  • Body Mounted
  • Hand Held

By Application
  • Cinema Camera
  • DSLR
  • Action Camera
  • Smartphones

By Sales Channel
  • Offline Channels
  • Online Channels

By Region
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • ASEAN
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.1.1. Top impacting factors
3.1.2. Top investment pockets
3.2. Porter's five forces analysis
3.2.1. Bargaining power of suppliers
3.2.2. Bargaining power of buyers
3.2.3. Threat of substitution
3.2.4. Threat of new entrants
3.2.5. Intensity of competitive rivalry
3.3. Supply Chain Analysis
3.4. Parent Market Overview
3.5. Pricing Analysis
3.6. Consumer Sentiment Analysis
3.7. Market dynamics
3.7.1. Drivers
3.7.1.1. Surge in growth of the entertainment industry
3.7.1.2. Increased investment by online content creators
3.7.1.3. Increase in availability of low-cost camera stabilizers
3.7.1.4. Usage of camera stabilizers in event industry
3.7.2. Restraints
3.7.2.1. Integrated camera stabilization in modern cameras
3.7.3. Opportunities
3.7.3.1. Innovations and technological development
CHAPTER 4: GLOBAL CAMERA STABILIZER MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast, by type
4.2. Body mounted
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. Hand held
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
CHAPTER 5: GLOBAL CAMERA STABILIZER MARKET, BY APPLICATION
5.1. Overview
5.1.1. Market size and forecast, by application
5.2. Cinema Camera
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. DSLR
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
5.4. Action Camera
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country
5.5. Smartphones
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country
CHAPTER 6: GLOBAL CAMERA STABILIZER MARKET, BY SALES CHANNEL
6.1. Overview
6.1.1. Market size and forecast, by sales Channel
6.2. Offline Channels
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country
6.3. Online Channels
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country
CHAPTER 7: CAMERA STABILIZER MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast, by Region
7.2. North America
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by type
7.2.3. Market size and forecast, by application
7.2.4. Market size and forecast, by sales channel
7.2.5. Market analysis, by country
7.2.5.1. U. S.
7.2.5.1.1. Market size and forecast, by type
7.2.5.1.2. Market size and forecast, by application
7.2.5.1.3. Market size and forecast, by sales channel
7.2.5.2. CANADA
7.2.5.2.1. Market size and forecast, by type
7.2.5.2.2. Market size and forecast, by application
7.2.5.2.3. Market size and forecast, by sales channel
7.2.5.3. MEXICO
7.2.5.3.1. Market size and forecast, by type
7.2.5.3.2. Market size and forecast, by application
7.2.5.3.3. Market size and forecast, by sales channel
7.3. Europe
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by type
7.3.3. Market size and forecast, by application
7.3.4. Market size and forecast, by sales channel
7.3.5. Market analysis, by country
7.3.5.1. UK
7.3.5.1.1. Market size and forecast, by type
7.3.5.1.2. Market size and forecast, by application
7.3.5.1.3. Market size and forecast, by sales channel
7.3.5.3. GERMANY
7.3.5.3.1. Market size and forecast, by type
7.3.5.3.2. Market size and forecast, by application
7.3.5.3.3. Market size and forecast, by sales channel
7.3.5.4. FRANCE
7.3.5.4.1. Market size and forecast, by type
7.3.5.4.2. Market size and forecast, by application
7.3.5.4.3. Market size and forecast, by sales channel
7.3.5.5. ITALY
7.3.5.5.1. Market size and forecast, by type
7.3.5.5.2. Market size and forecast, by application
7.3.5.5.3. Market size and forecast, by sales channel
7.3.5.6. SPAIN
7.3.5.6.1. Market size and forecast, by type
7.3.5.6.2. Market size and forecast, by application
7.3.5.6.3. Market size and forecast, by sales channel
7.3.5.7. REST OF EUROPE
7.3.5.7.1. Market size and forecast, by type
7.3.5.7.2. Market size and forecast, by application
7.3.5.7.3. Market size and forecast, by sales channel
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by type
7.4.3. Market size and forecast, by application
7.4.4. Market size and forecast, by sales channel
7.4.5. Market analysis, by country
7.4.5.1. CHINA
7.4.5.1.1. Market size and forecast, by type
7.4.5.1.2. Market size and forecast, by application
7.4.5.1.3. Market size and forecast, by sales channel
7.4.5.2. INDIA
7.4.5.2.1. Market size and forecast, by type
7.4.5.2.2. Market size and forecast, by application
7.4.5.2.3. Market size and forecast, by sales channel
7.4.5.3. JAPAN
7.4.5.3.1. Market size and forecast, by type
7.4.5.3.2. Market size and forecast, by application
7.4.5.3.3. Market size and forecast, by sales channel
7.4.5.4. ASEAN
7.4.5.4.1. Market size and forecast, by type
7.4.5.4.2. Market size and forecast, by application
7.4.5.4.3. Market size and forecast, by sales channel
7.4.5.5. REST OF ASIA-PACIFIC
7.4.5.5.1. Market size and forecast, by type
7.4.5.5.2. Market size and forecast, by application
7.4.5.5.3. Market size and forecast, by sales channel
7.5. LAMEA
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by type
7.5.3. Market size and forecast, by application
7.5.4. Market size and forecast, by sales channel
7.5.5. Market analysis, by country
7.5.5.1. LATIN AMERICA
7.5.5.1.1. Market size and forecast, by type
7.5.5.1.2. Market size and forecast, by application
7.5.5.1.3. Market size and forecast, by sales channel
7.5.5.2. MIDDLE EAST
7.5.5.2.1. Market size and forecast, by type
7.5.5.2.2. Market size and forecast, by application
7.5.5.2.3. Market size and forecast, by sales channel
7.5.5.3. AFRICA
7.5.5.3.1. Market size and forecast, by type
7.5.5.3.2. Market size and forecast, by application
7.5.5.3.3. Market size and forecast, by sales channel
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Competitive dashboard
8.2. Top winning strategies
8.3. Key developments
8.3.1. Acquisition
8.3.2. Product Launch
8.3.3. Rebranding
8.4. Top Player Positioning
CHAPTER 9: COMPANY PROFILES
9.1. Glidecam Industries, Inc.
9.1.1. Company overview
9.1.2. Key Executive
9.1.3. Company snapshot
9.1.4. Product portfolio
9.1.5. Key strategic moves and developments
9.2. Gudsen Technology Co. , Ltd.
9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Operating business segments
9.2.4. Product portfolio
9.2.5. Key strategic moves and developments
9.3. Flyfilms
9.3.1. Company overview
9.3.2. Key Executive
9.3.3. Company snapshot
9.3.4. Product portfolio
9.4. SHAPE WLB
9.4.1. Company overview
9.4.2. Key Executive
9.4.3. Company snapshot
9.4.4. Product portfolio
9.5. Letus Corporation
9.5.1. Company overview
9.5.2. Key Executive
9.5.3. Company snapshot
9.5.4. Product portfolio
9.6. Ikan Corporation
9.6.1. Company overview
9.6.2. Key Executive
9.6.3. Company snapshot
9.6.4. Product portfolio
9.6.5. Key strategic moves and developments
9.7. Tilta Inc.
9.7.1. Company overview
9.7.2. Key Executive
9.7.3. Company snapshot
9.7.4. Product portfolio
9.7.5. Key strategic moves and developments
9.8. Ningbo Eimage Studio Equipment Co. ,Ltd
9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Product portfolio
9.9. SZ DJI Technology Co. , Ltd.
9.9.1. Company overview
9.9.2. Key Executive
9.9.3. Company snapshot
9.9.4. Product portfolio
9.9.5. Key strategic moves and developments
9.10. Rhino Camera Gear.
9.10.1. Company overview
9.10.2. Key Executive
9.10.3. Company snapshot
9.10.4. Product portfolio

Executive Summary

According to this report titled, 'Camera Stabilizer Market by Type, Application and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global camera stabilizer market size was $3.7billion in 2018, and is projected to reach $5.3billion by 2026, registering a CAGR of 5.8% from 2019 to 2026.

Increase in demand for high-quality camera stabilizer in terms of axis stabilization and light weight has been witnessed across the globe. Consumers are shifting their preference from enhanced camera stabilizers particularly for smartphones, thereby fostering the rise in demand for camera stabilizer.

The improvement in camera stabilization technology not only provides the base feature but also builds on the existing technology. It provides augmented features such as modular camera stabilizers and inclusion of gyroscope, which is expected to provide opportunities for growth in the coming years. Moreover, increase in the adoption of camera stabilizers for smartphones with feature cameras is also expected to open opportunities for growth for the camera stabilizers in the global market A number of modern-day cameras and smartphones come with an inbuilt motion stabilization option. The smartphone cameras often utilize Optical Image Stabilization (OIS), which reduces the blurriness in images and videos caused by irregular motion. Optical Image Stabilization is also used in some compact cameras and SLR lenses as a method to have a clearer and sharper image. (EIS) Electronic image stabilization is another technique used to compensate for h and jitters that manifests itself in distracting video shake during playback. Many smartphone apps have also been developed to overcome blurriness in the images. Given the variety of cheaper options available over camera stabilizers, the sales of camera stabilizers may take a hit.

According to Shankar Bh andalkar, Team Lead-Research, Consumer Good s, “Growing popularity of social media has encouraged people to invest a lot in various camera, camera accessories as well as smartphone accessories. Therefore, the sale of such devices including camera stabilizer has increased”

The global camera stabilizer market is segmented into type, application, sales channel, and region. Based on type, the global camera stabilizer market is bifurcated into body mounted and h and held.

By application, the global camera stabilizer market is segmented into cinema camera, DSLR, action camera, and smartphones. Based on sales channel, it is bifurcated into offline channels and online channels. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA

KEY FINDINGS OF THE STUDY
  • By type, the h and held segment was the highest contributor to the global camera stabilizer market, with $2.3billion in 2018, and is estimated to reach $3.5billion by 2026, at a CAGR of 5.3% during the forecast period.
  • By application, the cinema camera segment accounted for about 51.8% of the global camera stabilizer market share in 2018, and is expected to grow at the CAGR of 3.9%.
  • By sales channel, the offline channel leads in terms of market share; however, the online channel segment is expected to garner high market share through the forecast period.
  • North America leads in terms of camera stabilizer market share and is expected to retain its dominance during the forecast period.
  • By region, Asia-Pacific is anticipated to grow with a robust CAGR of 6.0% during the forecast period.

Some of the key players in the camera stabilizer market analysis includes Glidecam Industries, Inc., Gudsen Technology Co., Ltd., Flyfilms, Shape, Letus Corporation, Ikan Corporation, Tilta Inc., Ningbo Eimage Studio Equipment Co.,Ltd., SZ DJI Technology Co., Ltd., Rhino among others

Companies Mentioned

  • Glidecam Industries Inc.
  • Gudsen Technology Co. Ltd.
  • Flyfilms
  • Shape
  • Letus Corporation
  • Ikan Corporation
  • Tilta Inc.
  • Ningbo Eimage Studio Equipment Co.,Ltd.
  • SZ DJI Technology Co. Ltd.
  • Rhino

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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