The global tampon market accounted for around $2,819.4 million in 2018 and is expected to reach $4,055.5 million by 2026, registering a CAGR of 4.7% from 2019 to 2026. It is a female hygiene product, which is inserted into vagina during menstruation and helps in preventing menstrual blood from leaking into clothes. Once inserted correctly, a tampon is held in place and inflates as it soaks up the menstrual blood. Tampon are cylindrical in shape and mostly made of cotton, rayon, or blend of both. These can be inserted using a plastic or cardboard applicator or directly, without the use of an applicator. In addition, tampons are also available with fragrance or without fragrance options. Moreover, most women find tampons more comfortable to use than sanitary pads. Using tampons enable women to stay more active, without being concerned about these falling out of place. They provide numerous benefits such as one can swim using tampons, is not visible, has no odor, and is compact in size.
The tampon market is expected to witness a significant growth during the forecast period due to factors such as rise in demand and an increase in awareness regarding advanced feminine hygiene products. Moreover, tampons also help prevent odor and are more comfortable and hygienic compared to pads. They are generally made up of medically researched material, which makes them safe to be inserted into the body. However, these can be messier to use and hard to insert or remove. Sometimes tampons can also cause allergic reactions, which hinders the growth of the tampon market. However, increase in focus on innovations for feminine hygiene products and emphasis on production of tampons made from organic and biodegradable materials can help open new avenues for the growth of the market
The global tampon market is segmented on the basis of product, material, distribution channel and region. On the basis of product, it bifurcated into radially wound pledget and rectangular/square pad. On the basis of material, the market is classified into cotton, rayon, and blended. On the basis of distribution channel, the market is categorized into online stores and pharmacy & retail store. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and rest of LAMEA).
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Product
By Material
By Distribution Channel
LIST OF KEY PLAYERS PROFILED IN THE REPORT
The tampon market is expected to witness a significant growth during the forecast period due to factors such as rise in demand and an increase in awareness regarding advanced feminine hygiene products. Moreover, tampons also help prevent odor and are more comfortable and hygienic compared to pads. They are generally made up of medically researched material, which makes them safe to be inserted into the body. However, these can be messier to use and hard to insert or remove. Sometimes tampons can also cause allergic reactions, which hinders the growth of the tampon market. However, increase in focus on innovations for feminine hygiene products and emphasis on production of tampons made from organic and biodegradable materials can help open new avenues for the growth of the market
The global tampon market is segmented on the basis of product, material, distribution channel and region. On the basis of product, it bifurcated into radially wound pledget and rectangular/square pad. On the basis of material, the market is classified into cotton, rayon, and blended. On the basis of distribution channel, the market is categorized into online stores and pharmacy & retail store. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and rest of LAMEA).
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the market along with the current trends and future estimations to elucidate the imminent investment pockets.
- It offers a quantitative analysis from 2018 to 2026, which is expected to enable the stakeholders to capitalize on prevailing market opportunities.
- Comprehensive analysis of all geographical regions is provided to determine the prevailing opportunities.
- Key players are profiled, and their strategies are analyzed thoroughly to understand the competitive outlook of the global market.
KEY MARKET SEGMENTS
By Product
- Radially Wound Pledget
- Rectangular/Square Pad
By Material
- Cotton
- Rayon
- Blended
By Distribution Channel
- Online Stores
- Pharmacy/Pharmacy & retail store
LIST OF KEY PLAYERS PROFILED IN THE REPORT
- Svenska CellulosaAktiebolaget (SCA)
- Bodywise Ltd
- Corman SpA
- First Quality Enterprises Inc.
- Procter and Gamble Co.
- Kimberly-Clark Corporation
- Edgewell Personal Care Company
- Unicharm Corporation
- Cohitech-Cotton High Tech, S.L
- Kao Corporation
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: TAMPON MARKET, BY MATERIAL
CHAPTER 5: TAMPON MARKET, BY TYPE
CHAPTER 6: TAMPON MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: TAMPON MARKET, BY REGION
CHAPTER 8: COMPANY PROFILES
Executive Summary
According to this report titled, 'Tampon market by product, material, and distribution channel: Global opportunity analysis and industry forecast, 2018-2026,' the global tampon market size is expected to reach $4,055million by 2026, registering a CAGR of 4.7% from 2019 to 2026, in terms of value.A tampon is a female sanitary solution made from medical grade material that is safe to insert in vagina. Tampons provide adequate leakage protection and more comfort compared to other available alternatives and are one of the most affordable solutions for feminine hygiene protection. Tampons do not interfere in the normal working of the body, even if a person is running or swimming. Furthermore, these are easy to use, hygienic, safe, and cost effective
The global tampon market size has witnessed moderate growth in past few years. Growth in awareness regarding health benefits and hygiene of women and cost-effective nature of tampons are the major factors that are expected to boost the market growth. Moreover, governments of many developed countries such as the UK, Germany, and the U.S. promote use of tampon considering its safety and hygiene specificity, which is further expected to boost the tampons market growth during the forecast period. In addition, rise in accumulation of disposed sanitary napkins has increased the need for environment friendly feminine hygiene products, which, in turn, is expected to fuel the demand for tampons. However, cultural resistance in developing countries and availability of other menstrual products are projected to hamper the market growth during the forecast period. Furthermore, untapped markets in developing countries are expected to offer remunerative opportunities for the market players in the near future.
The global tampon market is segmented on product, material, distribution channel and region. Based on product, the market is bifurcated into radially wound pledget and rectangular/square pad. Based on material, the market is classified into cotton, rayon and blended. Based on distribution channel, the market is categorized into online stores and pharmacy & retail stores. Based on region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and rest of LAMEA).
On the basis of product, the radially wound pledget tampons segment holds the maximum share and is expected to be the fastest growing segment during the forecast period. This is attributable to the rise in demand among women population, owing to its compact size.
On the basis of type, the blended segment is the major contributor in the tampon market, attributable to the rise in demand for safe, durable, and non-allergenic products. In addition, most tampon br ands are generally made with a blend of cotton and rayon only.
North America accounted for the majority of the global tampon market share in 2018 and is anticipated to remain dominant during the forecast period. This is attributed to the surge in the use and ease of availability of tampons in this region. However, Asia-Pacific is anticipated to grow at the fastest rate during the forecast period, owing to the increased disposable income in developing economies such as India, China, and a rise in awareness regarding menstrual hygiene.
According to Onkar Sumant, Assistant Manager, Healthcare, “Increase in awareness regarding importance of menstrual hygiene among women across the globe accompanied with the benefits of using tampons is anticipated to boost the market growth.
KEY FINDINGS OF THE STUDY
- By product, the radially wound pledget tampons segment accounted for the highest market share of 46% in 2018 and is anticipated to grow at the fastest rate during the forecast period.
- By region, North America was the major shareholder and accounted for the highest share of 46% in 2018.
- By material, blended segment is expected to grow at a CAGR of 4.6% during the forecast period.
- By distribution channel, the online stores segment dominated the market in 2018 and is anticipated to maintain its dominance during the forecast period.
Companies Mentioned
- Svenska CellulosaAktiebolaget (SCA)
- Bodywise (UK) Ltd
- Corman SpA
- Lil-Lets UK Limited
- First Quality Enterprises Inc.
- Procter, Gamble Co.
- Johnson & Johnson Inc.
- Kimberly-Clark Corporation
- Edgewell Personal Care Company
- Unicharm Corporation
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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