Strategic Analysis of European OEMs' Connected Services and HMI Solutions, Forecast to 2025

Telematics Services are Expected to Achieve a Penetration of 90% in Europe, While More Than 60% of Vehicles will have Wider (12.3+ inch) Infotainment Displays Controlled by Touch or Gestures, with AI-based Digital Assistants being Omnipresent, by 2025

Connected car strategy for the in-vehicle scenario covers 2 major domains - Connected Services and Human-Machine Interfaces (HMI) - apart from other domains that are also important. Each automaker’s portfolio defines its position in the fight to be a market leader in the connected car segment.

This connected services and HMI study for the European region tracks both technology advancements and business models that automakers are applying in the region.

A couple of case studies will pique the interest of readers of this report on how a few automakers are approaching the next wave of connected car use cases - for instance, the beta-testing of services by BMW or the feature-on demand (FoD) services started by VW and Audi hint at what other automakers could pursue in the upcoming years.

Recommendations, possible approaches, and upcoming features are highlighted on almost all the slides as comments from the analyst. Based on the trends, the evolution of connected services and HMI elements are chalked out with appropriate examples of OEMs that are pursuing them.

The study concludes with what will be the scenario of connected services and HMI in the European region. The recommendations provide approaches for all ecosystem players in the region to pursue.

Key Features

Core aspects that are covered in the study are:

• Trends in connected services and HMI - Covers major trends seen across the region and the implementation of these services, and there is a stark difference in the adoption as well.
• Competitive landscape of different automakers - Who are the market leaders, laggards, followers, and so on.
• Overview of each automaker - Provides a roadmap of strategies and possible ventures in the next few years and USPs under both the domains.
• Breakdown of different types of connectivity and their penetration by each automaker – Embedded telematics, tethered and smartphone integration, and related services.
• Connected services portfolio - Each service captured and segmented into categories such as convenience, remote services, telematics, infotainment, navigation, and other services that are unique to each automaker.
• Infotainment (HMI) portfolio - Each feature captured across different head units, be it the radio system, display audio, or a navigation system. HMI aspects are categorized into ‘Visual’, ‘Haptics’, and ‘Voice’.
• Vehicle model availability - Both of the above portfolios deep dive into model-level availability, whether the platforms are standard, standalone options, or part of a package. Pricing details in terms of the range are also captured for each platform and system.

Key Issues Addressed

• What are the trends in connected services and HMI for Europe?
• What is the current ecosystem covering connected services and HMI players?
• How are the OEMs ranked against each other in Europe?
• What are the business models for connected services and infotainment systems?
• What are the predictions for the future of connected services and HMI?