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Probiotic Supplements Market - Global Outlook and Forecast 2020-2025

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  • 273 Pages
  • June 2020
  • Region: Global
  • Arizton
  • ID: 5067352
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In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Probiotic Supplements Market Report

In the post-COVID market landscape, the probiotic supplements market is expected to grow at a CAGR of over 6% during the period 2019-2025.

The global probiotic supplement market is expected to witness consistent growth. The growth in probiotic foods, yogurts, and dairy products has led to the growth of the probiotics industry, which is getting reflected in the dietary supplement segment. The flexibility in storage options, strains with multiple benefits, consumer awareness, and the rise in health benefits of probiotics are expected to fuel the demand for probiotic supplements during the forecast period. APAC is estimated to grow at the fastest CAGR during the forecast period.

While the outbreak of the COVID-19 has led to the downfall of major business operations, with major distribution outlets being completely shut down in Italy, Taiwan, Germany, the US, India, and Canada, the demand for vitamin and dietary supplements declined significantly. However, the market for dietary supplements, especially immunity oriented probiotic supplements, is expected to witness a surge in demand in the third and fourth quarter of 2020. Therefore, the market is expected to sail through during the forecast period, with the market reviving in the later stage.

The following factors are likely to contribute to the growth of the probiotic supplements market during the forecast period:
  • Increasing Influence of Internet in Shaping End-users' Purchasing Behavior
  • Innovations and Marketing Strategies
  • Demand for Vaginal and Pregnancy Health
  • Growth in Health Concerns

The study considers the present scenario of the probiotic supplements market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.


This research report includes a detailed segmentation by form, gender, application, distribution, and geography. More than 90% of vendors offer probiotic supplements in the capsule format, thereby driving the revenue share. As advances, which include delay release and combined strain formula, are effective, over 60% of new product launches are taking place in this format. Capsule based probiotics are also the most dominant delivery method in the distribution channel. The dominance of the capsule segment is expected to grow consistently during the forecast period.

The introduction of chewable formats is a major driver for the growth of the tablet segment. Children and kids are the key end-users of tablets as they are convenient to consume and are available in several flavors. North America is expected to contribute over 48% of the total revenue by 2025, followed by Europe.

Vaginal and pregnancy care supplements majorly drive the female segment. More than 70% of women worldwide suffer from yeast infection, which provides immense opportunities for vendors to introduce supplements related to vaginal health. As most vendors have been offering probiotics for women, the key differentiator is going to be the delivery medium.
The male segment is expected to grow steadily during the forecast period as a majority of vendors offer men-focused health supplements. The adoption of gastrointestinal and gut health, immune system, urinary tract infection, oral health, and bone health supplements among men is expected to contribute to the segment revenue.

The gut & digestive health segment constituted over 60% of the shares in 2019 on account of the high prevalence of digestive disorders in the age group of 30-65 years. As gut health directly reflects over 70% of the immunity in the body, consumers are more concerned about the ingredients. With the growth of digestion disorders, chronic diseases such as ulcerative colitis, Crohn’s disease is further adding to the reliance on probiotic dietary supplements.

Supermarkets and hypermarkets are expected to dominate during the forecast period. Major retail channels serve as the major source of sales in western countries. The growing regions, such as India, Indonesia, and Brazil, are contributing to the overall revenue generation. Drug stores and pharmacies are the most preferred outlets.

The online distribution channel is estimated to be the second fastest-growing distribution channel for the industry where amazon, ubuy, Alibaba, vitamin shoppe are the major websites for purchase.

Market Segmentation by Form
  • Capsule
  • Tablets
  • Powder
  • Liquid
  • Others

Market Segmentation by Gender
  • Male
  • Female

Market Segmentation by Application
  • Digestive & Gut Health
  • Immunity Response
  • Urinary Tract
  • Pregnancy
  • Vaginal Health
  • Bone Health
  • Oral Health
  • Others

Market Segmentation by Distribution
  • Supermarkets & Hypermarkets
  • Drug Stores & Pharmacies
  • Specialty Stores
  • Direct Selling
  • Online
  • Others


North America and Europe probiotics supplement market are highly developed. The growth is due to the pre-existing awareness of probiotic products such as cheese, dairy, and yogurt. APAC, Latin America, and the Middle East & Africa, on the other hand, are potential regions with high growth opportunities.

Despite the shaky downfall due to the outbreak of COVID-19, the probiotic supplement market is expected to witness a consistent growth across geographies during the forecast period. The virus will adversely impact the market in the United States, China, the UK, Italy, Spain, France, India, Germany, Singapore in 2020 owing to the complete lockdown and lack of sufficient distribution channels. APAC is the most prominent and reliable market for the probiotic supplements industry.

Segmentation by Geography

North America
  • US
  • Canada

  • Japan
  • China
  • India
  • Australia
  • South Korea

  • UK
  • Germany
  • France
  • Italy
  • Russia

Latin America
  • Brazil
  • Mexico

Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE


The probiotic supplement market is highly competitive, with a considerable number of vendors in the market. The clinically proven formulas and scientific research is the major differentiating factors that can substantially increase the level of investment required. Innovations, research derivations, competitive landscape, the threat from substitutes, stringent regulations from standard bodies can further intensify the challenges and competition in the coming years.

Key Vendors
  • BioGaia
  • CHR Hansen
  • Bifodan
  • Renew Life

Other Prominent Vendors
  • Probi
  • BioCare Copenhagen
  • UAS Labs
  • DuPont
  • Vitakem
  • Super Smart
  • ADM Protexin
  • Bayer
  • Essential Formulas
  • Daflorn

Key Questions Answered:

1. How much is the probiotic supplements industry worth?
2. What are the latest market trends and drivers of the global market?
3. Who are the probiotic supplement industry leaders?
4. What are the key growth strategies of the vendors?

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope Of The Study
4.4 Market Segments
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 COVID-19 Impact
8 Market Opportunities & Trends
8.1 Innovations And Marketing Strategies
8.2 Growth In Connected Consumers
9 Market Growth Enablers
9.1 Demand For Vaginal And Pregnancy Health
9.2 Growing Health Concerns
10 Market Restraints
10.1 Stringent Safety Regulations
10.2 Consumer Awareness And Shelf Life
11 Market Landscape
11.1 Market Overview
11.2 Market Size & Forecast (With COVID Impact)
11.3 Market Size & Forecast (Without COVID Impact)
11.4 Five Forces Analysis
12 Form
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Capsule
12.4 Tablets
12.5 Powder
12.6 Liquid
12.7 Others
13 Gender
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Male
13.4 Female
14 Application
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Digestive & Gut Health
14.4 Immune Response
14.5 Urinary Tract
14.6 Vaginal Health
14.7 Pregnancy
14.8 Oral Health
14.9 Bone Health
14.10 Others
15 Distribution
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Supermarkets & Hypermarkets
15.4 Online
15.5 Drug Stores & Pharmacy
15.6 Specialty Stores
15.7 Direct Selling
15.8 Others
16 Geography
16.1 Market Snapshot & Growth Engine
16.2 Geographic Overview
17 North America
17.1 Market Overview
17.2 Market Size & Forecast (With Covid Impact)
17.3 Market Size & Forecast (Without Covid Impact)
17.4 Form
17.5 Gender
17.6 Application
17.7 Distribution
17.8 Key Countries
18 Europe
18.1 Market Overview
18.2 Market Size & Forecast (WITH COVID Impact)
18.3 Market Size & Forecast (Without COVID Impact)
18.4 Form
18.5 Gender
18.6 Application
18.7 Distribution
18.8 Key Countries
19.1 Market Overview
19.2 Market Size & Forecast (With COVID Impact)
19.3 Market Size & Forecast (Without COVID Impact)
19.4 Form
19.5 Gender
19.6 Application
19.7 Distribution
19.8 Key Countries
20 Latin America
20.1 Market Overview
20.2 Market Size & Forecast (With COVID Impact)
20.3 Market Size & Forecast (Without COVID Impact)
20.4 Form
20.5 Gender
20.6 Application
20.7 Distribution
20.8 Key Countries
21 Middle East & Africa
21.1 Market Overview
21.2 Market Size & Forecast (With COVID Impact)
21.3 Market Size & Forecast (Without COVID Impact)
21.4 Form
21.5 Gender
21.6 Application
21.7 Distribution
21.8 Key Countries
22 Competitive Landscape
22.1 Competition Overview
22.2 Post-COVID 19 Strategies
23 Key Company Profiles
23.1 Biogaia
23.2 CHR. Hansen
23.3 Bifodan
23.4 RENEW Life
24 Other Prominent Vendors
24.1 PROBI
24.2 BIOCARE Copenhagen
24.3 UAS Labs
24.7 Super Smart
24.8 ADM Protexin
24.9 Bayer
24.10 Essential Formulas
25 Report Summary
25.1 Key Takeaways
25.2 Strategic Recommendations
26 Quantitative Summary
26.2 Form
26.3 Gender
26.4 Application
26.5 Distribution
26.6 North America
26.7 Europe
26.8 APAC
26.9 Latin America
26.10 Middle East & Africa
27 Appendix
27.1 Abbreviations

Companies Mentioned

  • BioGaia
  • CHR Hansen
  • Bifodan
  • Renew Life
  • Probi
  • BioCare Copenhagen
  • UAS Labs
  • DuPont
  • Vitakem
  • Super Smart
  • ADM Protexin
  • Bayer
  • Essential Formulas
  • Daflorn


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.