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Hand Sanitizer Market Size By Functional Ingredients, Product Type, End-Users, Distribution Channels, Supply Chain, Geography, Industry Analysis and Forecast 2020-2025

  • ID: 5067358
  • Report
  • June 2020
  • Region: Global
  • 446 pages
  • Arizton
until Feb 28th 2021

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  • Bath & Body Works
  • Christeyns Food Hygiene
  • Ecolab
  • Kimberly-Clark
  • Medline Industries
  • Safetec of America
In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Hand Sanitizer Market Report

The hand sanitizer market is expected to grow at a CAGR of over 17% during the period 2019-2025.

The introduction of fragrance-based hand sanitizers is one of the major factors responsible for the growth of the global hand sanitizer market. Vendors have started investing in developing fragrant variants of hand cleansers. This innovation has offered positive dividends and has boosted the market growth. The market is also witnessing an influx of bio-based or organic ingredients in hygiene products in several countries. People are getting aware of the ill-effects of chemical-based hand rubs. Therefore, they are displaying a keen interest in purchasing organic or chemical-free hand gels.

The rise in hospital-acquired infections (HAIs) and the outbreak of pandemics such as COVID-19 have influenced the growth. The market landscape of hand hygiene products has drastically changed since the outbreak of COVID-19. The average market demand across the globe is likely to witness a phenomenal rise of over 600% during 2020. The increasing demand for sanitizing solutions along with preventive recommendations by WHO is expected to fuel the market growth. However, the YOY analysis suggests that the spike is not likely to exist for more than two years provided the outbreak is controlled in the upcoming months.

The following factors are likely to contribute to the growth of the hand sanitizer market during the forecast period:
  • Increasing Influence of Internet in Shaping End-users' Purchasing Behavior
  • Growing Demand for Flavored & Organic Hand Sanitizers
  • Growth in Promotional Activities
  • Rise in Health Consciousness among Consumers
The study considers the present scenario of the hand sanitizer market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.


Alcohol-based sanitizers are the major contributors to the global hand sanitizer market. In 2019, this segment constituted almost 86% of the hand sanitizer market share in terms of revenue.. The market demand for such sanitizers is driven by their ability to prevent infections and kill bacteria, fungi, and viruses. The segment is segmented into subsegments - ethyl and isopropyl. The ethyl-based sanitizer segment has witnessed tremendous growth since the impact of the COVID-19 pandemic. The growth opportunities can be attributed to the fact that these sanitizers are 40% more effective against viruses than normal sanitizers. The global ethyl alcohol-based hand sanitizer market is likely to reach 91 million gallons by 2025. The segment is growing at a CAGR of over 16% during the period 2019−2025.

Isopropyl alcohol (2-propanol), also known as isopropanol or IPA, is the most widely applied sanitizing agent in pharma, hospitals, cleanrooms, and devices or surgical equipment. The market analysis indicates that the need for IPA has slowly risen owing to its use in hand sanitizers. Since the coronavirus infections has rapidly increased in the US and Europe, the sanitization products have become mandatory for healthcare practitioners. Moreover, the European IPA market is increasingly heating up, with producers such as INEOS and SEQENS prioritizing the supply of IPA-containing hand gels to hospitals and health centers. Thus, vendors can currently consider relocating their resources to boost the supply chain and distribution to capitalize on the demand.

Market Segmentation by Functional Ingredients
  • Alcohol based
  • Ethyl alcohol
  • Isopropyl alcohol
  • Non-alcohol based
  • Quats-based hand sanitizers
  • Chlorine/Iodophor-based hand sanitizers
  • Others

The healthcare sector has always been one of the key contributors to the global hand sanitizer market. In 2019, the healthcare sector dominated with its 62% shares, followed by the residential sector. The sale of sanitizing products in the healthcare sector has observed tremendous growth. The rising awareness of contagious infections and the importance of maintaining hand hygiene among individuals is boosting segment growth.

The residential segment is another crucial end-user to be looked upon by vendors. Over the last few years, end-users have become more aware of the hazards of germs and infections prevailing in the environment. They are more careful and cautious in selecting products related to health and hand hygiene. Foam-based sanitizers are in demand in the segment, although gel-based sanitizers are also marking their presence.

Market Segmentation by Product
  • Gel-based
  • Liquid-based
  • Foam-based
  • Hand Wipes
  • Sprays
Market Segmentation by End-user
  • Healthcare
  • Hospitality
  • Residential
  • Corporate
  • Government & Military
  • Education
Market Segmentation by Distribution
  • Retail
  • Supermarkets & Hypermarkets
  • Department Stores & Discounters
  • Drug Stores
  • Other Retail
  • Online

The supply chain constitutes an essential component of product availability and reachability. Supply chain strategies ensure the effective market reach and the allocation of products to several geographical locations. The supply chain of hand sanitizers consists of suppliers of ethyl alcohol, isopropyl alcohol, hydrogen peroxide, and glycerin. It also includes external stakeholders such as packers and labelers and sub-contract manufacturers. Currently, the global supply chain of personal care and hygiene products is facing disruptions owing to the surge in market demand. With the eruption of COVID-19 in China, the global supply chain for hand sanitizers has been confronted with several disruptions. Since, the manufacturers depend largely on a complex distribution mechanism centered around China. Due to the COVID-19 outbreak, manufacturing facilities have jumped into overdrive. Companies are adding overtime and shifts along with looking for alternative facilities to produce more necessary items.


Global vendors dominate the global hand sanitizer market. The key market players are 3M, GOJO Industries, P&G, Reckitt Benckiser Group, Unilever, and Vi-Jon. GOJO Industries’ Purell and Reckitt Benckiser’s Dettol were the most preferred personal hygiene brands in 2018. Several international players are expected to expand their presence worldwide, especially in the developing countries in APAC and Latin America. The rising awareness of sanitizer benefits across the globe is likely to intensify during the forecast period. The adoption rate of hand purifiers among end-users worldwide has been impressive. The market is witnessing the entry of several new vendors due to the increased demand. Key players are competing on several factors, including price, innovation, quality, product type, and brand. Therefore, attaining sustainability, expanding into other geographies, and reviving domestic demand are essential factors for the vendors. Vendors can boost profits by practicing efficient production techniques that minimize product costs and mitigate associated risks.

Key Vendors
  • The 3M Company
  • GOJO Industries
  • Procter & Gamble (P&G)
  • Reckitt Benckiser Group
  • The Unilever Group
  • Vi-Jon
Other Prominent Vendors
  • Bath & Body Works
  • Best Sanitizers
  • BODE Chemie
  • Chattem
  • Cleenol Group
  • Deb Group
  • EcoHydra Technologies
  • Ecolab
  • Edgewell Personal Care
  • Henkel
  • Kimberly-Clark
  • Christeyns Food Hygiene
  • Kutol Products Company
  • Linkwell Deutschland
  • Lion Corporation
  • Medline Industries
  • Nice-Pak Products
  • Safetec of America
  • The Himalaya Drug Company
  • Vectair Systems
  • Whiteley Corporation
  • Zoono Group
  • How is COVID-19 impacting the demand in alcohol-based hand sanitizer market?
  • Which keep functional ingredients have a largest growth trajectory?
  • Will the valuation of gel-based hand sanitizer remain constant during 2020-2025?
  • What is the global hand sanitizer market share?
  • Which regions are the largest revenue contributors in the industry?
Note: Product cover images may vary from those shown


  • Bath & Body Works
  • Christeyns Food Hygiene
  • Ecolab
  • Kimberly-Clark
  • Medline Industries
  • Safetec of America
1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of The Study

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 History of Hand Sanitizer
7.2 Overview
7.3 Expected Spike And Downfall In Demand
7.4 COVID-19 Impact On Global Trade

8 Market Opportunities & Trends
8.1 Increasing Influence Of Internet In Shaping End-Users' Purchasing Behavior
8.2 Growing Demand For Flavored & Organic Hand Sanitizers

9 Market Growth Enablers
9.1 Rise In Number Of Healthcare-Associated Infections
9.2 Growth In Promotional Activities
9.3 Growing Health Consciousness Among Consumers

10 Market Restraints
10.1 Increased Concerns Over Toxicity In Hand Sanitizers
10.2 Political Turbulences In Key Markets
10.3 Increasing Labor Cost And Cost Trade-Offs

11 Value Chain Analysis
11.1 Value Chain Overview

12 Supply Chain Analysis
12.1 Supply Chain Overview
12.2 Ingredient Suppliers
12.3 Supply Chain Analysis
12.4 Disruptions In Global Supply Chain
12.5 Risk Dimensions

13 Market Landscape
13.1 Market Overview
13.2 Market Size & Forecast - Revenue & Volume
13.3 COVID-19 Impact On Hand Sanitizer Market
13.4 Expected Shift In Consumer Behavior Post Covid-19
13.5 Sustainability Of Emergency Entry In Hand Sanitizer Market
13.6 Market By Geography
13.7 Market By Product
13.8 Market By End User
13.9 Market By Functional Ingredients
13.10 Market By Distribution Channel
13.11 Five Forces Analysis

14 Product
14.1 Market Snapshot & Growth Engine - Revenue
14.2 Market Snapshot & Growth Engine - Volume
14.3 Market Overview
14.4 Gel-Based
14.5 Liquid
14.6 Foam-Based
14.7 Spray
14.8 Hand Wipes

15 Functional Ingredients
15.1 Market Snapshot & Growth Engine - Revenue
15.2 Market Snapshot & Growth Engine - Volume
15.3 Market Overview
15.4 Alcohol-Based Hand Sanitizer
15.5 Ethyl Alcohol
15.6 Isopropyl Alcohol
15.7 Non-Alcoholic Hand Sanitizer
15.8 Quats
15.10 Other Ingredients

16 End Users
16.1 Market Snapshot & Growth Engine - Revenue
16.2 Market Snapshot & Growth Engine - Volume
16.3 Market Overview
16.4 Healthcare
16.5 Residential
16.6 Government & Military
16.7 Hospitality
16.8 Corporate
16.9 Education

17 Distribution Channels
17.1 Market Snapshot & Growth Engine
17.2 Market Overview

18 Geography
18.1 Market Snapshot & Growth Engine - Revenue
18.2 Market Snapshot & Growth Engine - Volume
18.3 Geographic Overview

19 North America
19.1 Market Overview
19.2 PEST Analysis
19.3 Market Size & Forecast - Revenue & Volume
19.4 Market By Product
19.5 Market By End User
19.6 Market By Functional Ingredients
19.7 Market By Distribution Channel
19.8 Key Countries
19.9 US
19.10 Canada

20 Europe
20.1 Market Overview
20.3 Market Size & Forecast - Revenue & Volume
20.4 Market By Product
20.5 Market By End User
20.6 Market By Functional Ingredients
20.7 Market By Distribution Channel
20.8 Key Countries
20.9 UK
20.10 Germany
20.11 France
20.12 Italy
20.13 Spain

21.1 Market Overview
21.2 PEST Analysis
21.3 Market Size & Forecast - Revenue & Volume
21.4 Market By Product
21.5 Market By End User
21.6 Market By Functional Ingredients
21.7 Market By Distribution Channel
21.8 Key Countries
21.9 China & SAR
21.10 Japan
21.11 Australia
21.12 South Korea
21.13 India

22 Latin America
22.1 Market Overview
22.2 PEST Analysis
22.3 Market Size & Forecast - Revenue & Volume
22.4 Market By Product
22.5 Market By End User
22.6 Market By Functional Ingredients
22.7 Market By Distribution Channel
22.8 Key Countries
22.9 Brazil
22.10 Mexico

23 Middle East & Africa
23.1 Market Overview
23.2 PEST Analysis
23.3 Market Size & Forecast - Revenue & Volume
23.4 Market By Product
23.5 Market By End User
23.6 Market By Functional Ingredients
23.7 Market By Distribution Channel
23.8 Key Countries
23.9 Saudi Arabia
23.10 South Africa
23.11 Iran

24 Competitive Landscape
24.1 Competitive Overview
24.2 Vendor Share Analysis
24.3 Herfindahl-Hirschman Index

25 Key Company Profiles
25.1 The 3M Company
25.2 GOJO Industries
25.3 Procter & Gamble (P&G)
25.4 Reckitt Benckiser
25.5 Unilever
25.6 VI-JON

26 Other Prominent Vendors
26.1 Bath & Body Works
26.2 Best Sanitizers
26.3 Bode Chemie
26.4 Chattem
26.5 Christeyns Food Hygiene
26.6 Cleenol Group
26.7 DEB Group
26.8 Ecohydra
26.9 Ecolab
26.10 Edgewell Personal Care
26.11 Henkel
26.12 Kimberly-Clark
26.13 KUTOL Products Company
26.14 Linkwell
26.15 LION Corporation
26.16 Medline Industries
26.17 Nice-Pak Products
26.18 Safetec Of America
26.19 The Himalaya Drug Company
26.20 Vectair Systems
26.21 Whiteley Corporation
26.22 Zoono Group

27 Report Summary
27.1 Key Takeaways
27.2 Strategic Recommendations

28 Quantitative Summary
28.1 Geography
28.2 North America
28.3 Europe
28.4 APAC
28.5 Latin America
28.6 Middle East & Africa
28.7 Product
28.8 Functional Ingredients
28.9 End-Users
28.10 Distribution Channels

29 Appendix
29.1 Abbreviations
Note: Product cover images may vary from those shown
  • The 3M Company
  • GOJO Industries
  • Procter & Gamble (P&G)
  • Reckitt Benckiser Group
  • The Unilever Group
  • Vi-Jon
  • Bath & Body Works
  • Best Sanitizers
  • BODE Chemie
  • Chattem
  • Cleenol Group
  • Deb Group
  • EcoHydra Technologies
  • Ecolab
  • Edgewell Personal Care
  • Henkel
  • Kimberly-Clark
  • Christeyns Food Hygiene
  • Kutol Products Company
  • Linkwell Deutschland
  • Lion Corporation
  • Medline Industries
  • Nice-Pak Products
  • Safetec of America
  • The Himalaya Drug Company
  • Vectair Systems
  • Whiteley Corporation
  • Zoono Group
Note: Product cover images may vary from those shown

Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.