This report provides insights into developed markets’ middle-class consumers and the changes in their behaviour, values and priorities as a result of Coronavirus (COVID-19). It also includes case studies of how companies have responded to the pandemic with innovative business models and a purpose-driven approach to offer new forms of value beyond the bottom line.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
Developed Markets’ Middle Class Consumers in the Coronavirus Era
- Developed markets’ middle class consumers