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Brazil Cosmetics & Toiletries - Market Assessment and Forecasts to 2024

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    Report

  • 138 Pages
  • April 2020
  • Region: Brazil
  • GlobalData
  • ID: 5067740
Summary

The Brazilian cosmetics & toiletries industry was led by haircare sector in value terms in 2019. Furthermore, the personal hygiene sector was the leading volume category in the same year. However, the oral hygiene sector was forecast to be the fastest growing category in value terms, while fragrances category is forecast to be the fastest growing category in value terms during 2019-2024. Hypermarkets & supermarkets accounted for the leading share in the distribution of cosmetics & toiletries products. Flexible packaging was the most commonly used pack material in the country. Consumption of make-up products is higher among females than males in the country. Unilever, Natura Cosmeticos S A, Procter & Gamble are the top three companies in the Brazilian cosmetics & toiletries industry.

This report on the cosmetics & toiletries industry in Brazil provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures sector distribution data and companies market shares.

What else is contained?
  • Industry data: Overall sector value and volume data with growth analysis for 2014-2024
  • Sector coverage: Value and volume growth analysis for feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skincare and suncare with inputs on individual segment share within each sector and the change in their market share forecast for 2019-2024
  • Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
  • Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, drug stores & pharmacies, vending machines and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each sector, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch, blister pack, aerosol, wrapper, film, specialty container, tray, box, foil and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap, film, lever closure, stopper, foil and other closure types, primary outer types for: carton - folding, blister pack, sleeve, bag, shrink wrap and other primary outer types.

Scope
  • Both per capita consumption and per capita expenditure of cosmetics & toiletries was higher in Brazil than in the global level in 2019
  • Brazilian consumers prefer premium products in the cosmetics & toiletries industry
  • The per capita consumption of personal hygiene products was higher than other cosmetics & toiletries sectors in 2019
  • Private labels are growing at a higher CAGR than brands in the Brazilian cosmetics & toiletries industry
  • Flexible packaging is the most commonly used pack material in the Brazilian cosmetics & toiletries industry
  • Personal hygiene sector in cosmetics and toiletries industry is the most used sector across leading cities in Brazil
  • Kids & babies account for the leading share in the consumption of cosmetics & toiletries in Brazil
  • Real GDP growth slowed in 2019 largely due to weaker exports

Reasons to Buy
  • Identify high potential sectors and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the industry
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report scope
  • Executive summary

Part 1: Market Environment
  • Value and volume share of Brazil in the global and Latin American markets
  • Growth analysis of Brazil compared to other leading countries in the Latin America market
  • PCC and PCE of Brazil compared to global and Latin America market

Part 2: Industry Deep Dive
  • Brazil cosmetics & toiletries industry snapshot
  • Market size analysis
  • Demand for premium products
  • Cross-sector comparison - value growth analysis and sector winners and losers
  • Cross-sector comparison - volume growth analysis and sector winners and losers

Part 3: Sector Deep Dive
  • Per capita consumption analysis by sector
  • Market size analysis - sector: feminine hygiene
  • Category-level analysis (in value terms) - feminine hygiene
  • Category-level analysis (in volume terms) - feminine hygiene
  • Market size analysis - sector: fragrances
  • Category-level analysis (in value terms) - fragrances
  • Category-level analysis (in volume terms) - fragrances
  • Market size analysis - sector: haircare
  • Category-level analysis (in value terms) - haircare
  • Category-level analysis (in volume terms) - haircare
  • Market size analysis - sector: make-up
  • Category-level analysis (in value terms) - make-up
  • Category-level analysis (in volume terms) - make-up
  • Market size analysis - sector: male toiletries
  • Category-level analysis (in value terms) - male toiletries
  • Category-level analysis (in volume terms) - male toiletries
  • Market size analysis - sector: oral hygiene
  • Category-level analysis (in value terms) - oral hygiene
  • Category-level analysis (in volume terms) - oral hygiene
  • Market size analysis - sector: personal hygiene
  • Category-level analysis (in value terms) - personal hygiene
  • Category-level analysis (in volume terms) - personal hygiene
  • Market size analysis - sector: skincare
  • Category-level analysis (in value terms) - skincare
  • Category-level analysis (in volume terms) - skincare
  • Market size analysis - sector: suncare
  • Category-level analysis (in value terms) - suncare
  • Category-level analysis (in volume terms) - suncare

Part 4: Distribution Analysis
  • Channel share analysis

Part 5: Competitive Environment
  • Leading companies value share
  • Brand share analysis of top five companies
  • Brand share analysis of top five companies by sector
  • Private label share analysis by sector
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by sector

Part 6: Packaging Analysis
  • Pack material growth analysis
  • Pack type growth analysis
  • Closure type growth analysis
  • Primary outer type growth analysis

Part 7: City Deep Dive
  • Market size analysis of top nine cities
  • Market size analysis of top nine cities by sector
  • Leading cities contribution to volume growth

Part 8: Consumergraphics
  • Demographic analysis

Part 9: Macroeconomic Analysis
  • GDP growth and inflation
  • Population growth
  • Labor market trend
  • Economic summary, labor market trends, and demographic trends
  • Brazil risk index (GCRI) 2019
  • Brazil risk analysis - compared to global and Latin American markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading value sectors
  • Fastest-growing categories (value), 2019
  • Cross-sector comparison - by value (2014-2024)
  • Cross-sector comparison - by volume (2014-2024)
  • Per capita consumption (by sector), Brazil compared to Latin America and global levels (in units), 2019
  • Feminine hygiene - value analysis by category, 2014-2024
  • Feminine hygiene - volume analysis by category, 2014-2024
  • Fragrances - value analysis by category, 2014-2024
  • Fragrances - volume analysis by category, 2014-2024
  • Haircare - value analysis by category, 2014-2024
  • Haircare - volume analysis by category, 2014-2024
  • Make-up - value analysis by category, 2014-2024
  • Make-up - volume analysis by category, 2014-2024
  • Male toiletries - value analysis by category, 2014-2024
  • Male toiletries - volume analysis by category, 2014-2024
  • Oral hygiene - value analysis by category, 2014-2024
  • Oral hygiene - volume analysis by category, 2014-2024
  • Personal hygiene - value analysis by category, 2014-2024
  • Personal hygiene - volume analysis by category, 2014-2024
  • Skincare - value analysis by category, 2014-2024
  • Skincare - volume analysis by category, 2014-2024
  • Suncare - value analysis by category, 2014-2024
  • Suncare - volume analysis by category, 2014-2024
  • Change in distribution share, 2014-2019
  • Top five companies share by brand (in value terms) in the cosmetics & toiletries industry, 2019
  • Brand shares of top five companies (in value terms) by sector, 2019
  • Performance overview (score: 1-100)
  • Sector data, by category
  • Per capita consumption (in units), 2014-2024
  • Per capita expenditure (US$), 2014-2024
  • Cosmetics & Toiletries sales distribution in Brazil - by sector (R$ million), 2019
  • Brand share (in value terms) in the cosmetics & toiletries industry, 2019
  • Brand share (in value terms) in the cosmetics & toiletries industry, by sector, 2019
  • Pack material (in million pack units), 2014-2024
  • Pack materials by sector (in million pack units), 2019
  • Pack type (in million pack units), 2014-2024
  • Pack types by sector (in million pack units), 2019
  • Closure type (in million pack units), 2014-2024
  • Closure types by sector (in million pack units), 2019
  • Primary outer type (in million pack units), 2014-2024
  • Primary outer types by sector (in million pack units), 2019
  • Real GDP and annual growth (%), 2016-2024
  • Nominal GDP and annual growth (%), 2016-2024
  • Consumer price inflation (%), 2016-2024
  • Employed people and unemployment rate (%), 2016-2024
  • Nominal household final consumption expenditure and annual growth (%), 2016-2024
  • Population and annual growth (%), 2016-2024
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2014-2024

List of Figures
  • Value and volume share of Brazil in the global and Latin America cosmetics & toiletries industry, 2019-2024
  • Brazil compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Brazil, Latin America, and global, 2014-2024
  • PCE comparison - Brazil, Latin America, and global, 2014-2024
  • Market size and growth analysis by value and volume, cosmetics & toiletries industry, 2014-2024
  • Extent to which consumers are trading up in the cosmetics & toiletries industry
  • Cross-sector comparison - value growth analysis and sector winners and losers
  • Cross-sector comparison - volume growth analysis and sector winners and losers
  • Market size and growth analysis by value and volume, feminine hygiene sector, 2014-2024
  • Market size and growth analysis by value and volume, fragrances sector, 2014-2024
  • Market size and growth analysis by value and volume, haircare sector, 2014-2024
  • Market size and growth analysis by value and volume, make-up sector, 2014-2024
  • Market size and growth analysis by value and volume, male toiletries sector, 2014-2024
  • Market size and growth analysis by value and volume, oral hygiene sector, 2014-2024
  • Market size and growth analysis by value and volume, personal hygiene sector, 2014-2024
  • Market size and growth analysis by value and volume, skincare sector, 2014-2024
  • Market size and growth analysis by value and volume, suncare sector, 2014-2024
  • Share of key distribution channels (in value terms) - cosmetics & toiletries, 2019
  • Key distribution channel share by sector (in value terms), 2019
  • Leading companies (in value terms) in the cosmetics & toiletries industry, 2019
  • Private label penetration by sector (in value terms), 2019
  • Growth analysis, private label and brands, 2014-2019
  • Sector-wise consolidation/fragmentation (in value terms) - cosmetics & toiletries, 2019
  • Key pack materials in the Brazilian cosmetics & toiletries industry, percentage share of pack units, 2019
  • Annual growth rate by key pack material, 2014-2024
  • Use of pack material by sector (in pack units), 2019
  • Key pack types in the Brazilian cosmetics & toiletries industry, percentage share of pack units, 2019
  • Annual growth rate by key pack type, 2014-2024
  • Use of pack type by sector (in pack units), 2019
  • Key closure types in the Brazilian cosmetics & toiletries industry, percentage share of pack units, 2019
  • Annual growth rate by key closure type, 2014-2024
  • Use of closure type by sector (in pack units), 2019
  • Key primary outer types in the Brazilian cosmetics & toiletries industry, percentage share of pack units, 2019
  • Annual growth rate by key primary outer type, 2014-2024
  • Use of primary outer type by sector (in pack units), 2019
  • Volume growth analysis of top eight cities (million units), 2013-2018
  • Volume growth analysis of top eight cities by sector (million units), 2018
  • Leading cities’ contribution to volume change, 2018-2023
  • Demographic analysis
  • Real GDP (R$ billion) and annual growth (%)
  • Nominal GDP (R$ billion) and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%) in R$ terms
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Economic summary, labor market trends, and demographic trends
  • Five lowest-risk nations in GCRI Q4 2019
  • Five highest-risk nations in GCRI Q4 2019
  • Brazil's performance in country risk analysis in comparison to Latin America and the world
  • List of 109 countries analyzed to identify the high-potential countries in different regions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Unilever
  • Natura Cosmeticos S A
  • Procter & Gamble
  • Grupo Boticario
  • L`Oreal S.A.
  • Colgate-Palmolive Company
  • Avon Products Inc.
  • Johnson & Johnson Services Inc
  • Beiersdorf Ag
  • Coty Inc.