Woolworths' Response Plan: COVID-19 Case Study

Summary

Woolworths has introduced exclusive shopping hours for the elderly and other consumers who need to be prioritized. The retailer has also reduced trading hours at some stores in its chain to allow a greater focus on deliveries.

This report is part of the publisher's COVID-19 Case Study series, which analyses specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It focuses on Woolworth's response plan to protect vulnerable consumers during the pandemic.

Scope

• Woolworths, an Australian retailer, has announced multiple measures in response to the ongoing COVID-19 crisis.
• Retailers are setting aside exclusive hours for older consumers owing to their higher vulnerability to COVID-19.
• Panic-buying by consumers has put unprecedented stress on the existing staff of retailers, pushing them to hire more people.
• The retail industry will revamp its operating models to support customers, employees, and the community during the crisis.

Reasons to Buy

• Understand a specific examples of consumer trends and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.