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Kenya Two Wheeler Market, by Vehicle Type (Motorcycle, Scooter/Moped), by Engine Capacity (Up to 125cc, 126-250cc, 250-500cc and Above 500cc), by Company and by Geography, Forecast & Opportunities, 2025

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  • June 2020
  • Region: Kenya
  • TechSci Research
  • ID: 5105778
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The Kenya Two-Wheeler Market is projected to grow at a CAGR of over 5% during 2021-2025. The major factors propelling the growth of the market are increasing per capita income, the growing demand for affordable transportation in the country, worsening traffic gridlocks and rising fuel prices.

Low two-wheeler sales due to COVID-19 is projected to negatively impact the two-wheeler market of Kenya in 2020; however, increasing number of motorcycle assembly plants and the increasing demand for latest models in the country is expected the drive the market through 2025.

Based on vehicle type, in terms of volume, in 2019, the motorcycle segment dominated the market and is expected to maintain its dominance over the next five years as well. Kenya’s transport system, especially in rural areas, is not very well developed. Due to the absence of proper public transport, motorcycles are being extensively used in various parts of the country. Two-wheeler companies in Kenya are cashing opportunities created by the inefficiency of public transport in the country.

Some of the major players operating in the Kenya Two-Wheeler Market are Bajaj, TVS, Hero, Honda, Kymco, Kawasaki, Suzuki, SYM, Piaggio, CF Moto etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:
  • Historical Years: 2015-2018
  • Base Year: 2019
  • Estimated Year: 2019
  • Forecast Period: 2021–2025

Objective of the Study:
  • To analyse and forecast the market size of the Kenya Two-Wheeler Market, in terms of value and volume.
  • To classify and forecast the Kenya Two-Wheeler Market based on vehicle type, engine capacity and regional distribution.
  • To identify drivers and challenges for the Kenya Two-Wheeler Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Kenya Two-Wheeler Market.
  • To conduct the pricing analysis for the Kenya Two-Wheeler Market.
  • To identify and analyse the profile of leading players involved in the manufacturing of the Kenya Two-Wheeler Market.

To perform the study, the author conducted primary as well as exhaustive secondary research. Initially, the author prepared an exhaustive list of Two-wheeler manufacturers and dealers operating in Kenya. Subsequently, researchers conducted primary research surveys, which include primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. The author analysed product offerings, distribution channels and regional presence of all major Two-wheeler companies across Kenya.

The author calculated the market size for the Kenya Two-Wheeler Market by using a bottom-up technique, wherein the sales volume data of different engine capacities was recorded as well as forecast for the future years. Researchers sourced these values from the industry experts and company representatives, and externally validated through analysing historical sales data of respective manufacturers to arrive at the overall market size.

Key Target Audience:
  • Two-wheeler Manufacturers
  • Automotive OEMs
  • Two-wheeler Component Manufacturers
  • Traders, Distributors, and Suppliers
  • Industry associations and experts
  • Research organizations and consulting companies.
  • Research Institutes
  • Industry associations
  • Market research and consulting firm.

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as collaboration manufacturer and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:
In this report, the Kenya Two-Wheeler Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Kenya Two-Wheeler Market, By Vehicle Type:
  • Motorcycle
  • Scooter/Moped

Kenya Two-Wheeler Market, By Engine Capacity Type:
  • Up to 125cc
  • 126-250cc
  • 250-500cc
  • Above 500cc

Kenya Two-Wheeler Market, by Region:
  • Eastern Region
  • Coast Region
  • North Eastern Region
  • Nairobi Region
  • Central Region
  • Nyanza Region
  • Western Region
  • Rift Valley

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Kenya Two-Wheeler Market.

Available Customizations:
With the given market data, the author offers customizations according the client’s specific needs.

Table of Contents

1. Product Overview2. Research Methodology3. Impact of COVID-19 on Kenya Two Wheeler Market4. Executive Summary
5. Voice of Customers
5.1. Factors Influencing Purchase Decision
5.2. Influencer of Purchase
5.3. Unaided/Aided Brand Recall
5.4. Brand Satisfaction Level
6. Kenya Two Wheeler Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Vehicle Type (Scooter/Moped, Motorcycle)
6.2.2. By Engine Capacity (Up to 125cc, 126-250cc, 250-500cc and Above 500cc)
6.2.3. By Company
6.2.4. By Region
6.3. Market Attractiveness Index
7. Kenya Motorcycle Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Engine Capacity
7.2.2. By Company
7.3. Pricing Analysis
8. Kenya Scooter/Moped Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Engine Capacity
8.2.2. By Company
8.3. Pricing Analysis
9. Import-Export Analysis
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments12. Kenya Economic Profile
13. Competitive Landscape
13.1. Bajaj E.A. Limited
13.2. TVS Kenya
13.3. Hero Motocorp Ltd.,
13.4. Honda Motor Company, Ltd.
13.5. Kwang Yang Motor Co, Ltd
13.6. Kawasaki Motorcycles
13.7. Suzuki Motorcycle
13.8. SYM Kenya
13.9. Piaggio & C. SpA
13.10. CF Moto
14. Strategic Recommendations15. About the Author & Disclaimer

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Bajaj E.A. Limited
  • TVS Kenya
  • Hero Motocorp Ltd.,
  • Honda Motor Company, Ltd.
  • Kwang Yang Motor Co, Ltd
  • Kawasaki Motorcycles
  • Suzuki Motorcycle
  • SYM Kenya
  • Piaggio & C. SpA
  • CF Moto