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India Wallpaper Market by Type (Vinyl-based, Non-woven, Fabric, Others), by Distribution Channel (Offline, Online), by End-User (Residential, Commercial), by Region, Forecast & Opportunities, 2025

  • ID: 5105786
  • Report
  • June 2020
  • Region: India
  • 72 pages
  • TechSci Research
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With Increasing Disposable Income, Indians are Willing to Spend on Interior Items Like Wallpaper.


  • Adornis Wallpapers
  • Asian Paints Ltd.
  • Berger Paints
  • Excel Wallcoverings
  • Gratex Industries Ltd.
  • Happy Walls
  • MORE
The Indian Wallpaper Market is anticipated to undergo growth during the forecast period owing to expanding urban population and growing influence of western lifestyle. With increasing disposable income, Indians are willing to spend on interior items like wallpaper. The growing urbanization coupled with growth in Indian real estate sector are aiding to the demand for wallpapers in the market.

Further, availability of different types of wallpapers alongside with different price range and quality is supporting the growth of the market. Wallpapers can be customized, depending on consumer’s taste and preferences. They are usually made up of paper, plastic, vinyl, etc. The demand for wallpapers is consistently rising from both the residential as well as the commercial sector. Growth in the hospitality industry is also aiding to the growth of the wallpaper market in the country. With improving standard of living in the country, the Indian Wallpaper Market is expected to witness significant growth by 2025.

The Indian Wallpaper Market is segmented based on type, end-user, distribution channel and region. Based on type, the market is segmented into vinyl-based, non-woven, fabric and others. The demand for non-woven and fabric wallpapers is expected to grow significantly during the forecast period considering their durability aspect.

Based on end-user, the Indian Wallpaper Market is segmented into the residential and commercial sector. The commercial sector leads the market and is expected to dominate further during the forecast period owing to expanding hospitality and the retail sector in the country. Wallpapers act as a decorative item and possess high durability as compared to paints.

Major players operating in the Indian Wallpaper Market are Marshalls Wallcoverings, Elementto Lifestyle Wallcoverings Pvt. Ltd, Excel Wallcoverings, ATCO Interiors Private Limited, Adornis Wallpapers, Gratex Industries Ltd., Ultra Walls (Sonu Art), Asian Paints Ltd., Berger Paints and Happy Walls, among others. As most of the materials are outsourced in the Indian Wallpaper Market, the lucrative opportunity has led to the emergence of various startup companies like Pepperfry, Homify in the Indian market. Most of the leading companies are investing in strong distribution network to increase their market share. Online channels are acting as a great distribution channel for wallpaper manufacturers.

Years considered for this report:
  • Historical Years: 2015-2018
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Period: 2021–2025
Objective of the Study:
  • To analyze and forecast the market size of the Indian Wallpaper Market.
  • To classify and forecast the Indian Wallpaper Market based on type, end-user, distribution channel, company and regional distribution.
  • To identify drivers and challenges for the Indian Wallpaper Market.
  • To examine competitive developments such as expansions, new product launches in the Indian Wallpaper Market.
  • To conduct pricing analysis for the Indian Wallpaper Market.
  • To identify and analyze the profile of leading players operating in the Indian Wallpaper Market.
The author performed both primary as well as exhaustive secondary research for this study. Initially, the author sourced a list of wallpaper manufacturers across the country. Subsequently, researchers conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the author could include the manufacturing companies which could not be identified due to the limitations of secondary research. The author analyzed the companies, distribution channels and presence of all major players across India.

The author calculated the market size of the Indian Wallpaper Market by using a bottom-up approach, wherein the data for various end-user segments was recorded and forecast for the future years. Researchers sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:
  • Wallpaper manufacturers/partners
  • Sales channel/vendors/distribution
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to wallpapers
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:
In this report, the Indian Wallpaper Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

India Wallpaper Market, By Type:
  • Vinyl-based
  • Non-woven
  • Fabric
  • Others
India Wallpaper Market, By Distribution Channel:
  • Offline
  • Online
India Wallpaper Market, By End-User:
  • Residential
  • Commercial
India Wallpaper Market, By Region:
  • North
  • South
  • East
  • West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Indian Wallpaper Market.

Available Customizations:
With the given market data, the author offers customizations according to a client’s specific needs.
Note: Product cover images may vary from those shown
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  • Adornis Wallpapers
  • Asian Paints Ltd.
  • Berger Paints
  • Excel Wallcoverings
  • Gratex Industries Ltd.
  • Happy Walls
  • MORE
1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on India Wallpaper Market

4. Executive Summary

5. Voice of Customer

6. India Wallpaper Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Type (Vinyl-based, Non-woven, Fabric, Others)
6.2.2. By Distribution Channel (Offline, Online)
6.2.3. By End-User (Residential, Commercial)
6.2.4. By Region
6.2.5. By Company (2019)
6.3. Market Attractiveness Index

7. India Vinyl-based Wallpaper Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Distribution Channel
7.2.2. By End User
7.3. Market Attractiveness Index
7.4. Pricing Analysis

8. India Non-woven Wallpaper Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
8.2.2. By End User
8.3. Market Attractiveness Index
8.4. Pricing Analysis

9. India Fabric Wallpaper Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Distribution Channel
9.2.2. By End User
9.3. Market Attractiveness Index
9.4. Pricing Analysis

10. Market Dynamics
10.1. Drivers
10.2. Challenges

11. Market Trends & Development

12. Policy & Regulatory Landscape

13. India Economic Profile

14. Competitive Landscape
14.1. Marshalls Wallcoverings
14.2. Elementto Lifestyle Wallcoverings Pvt. Ltd
14.3. Excel Wallcoverings
14.4. ATCO Interiors Private Limited
14.5. Adornis Wallpapers
14.6. Gratex Industries Ltd.
14.7. Ultra Walls (Sonu Art)
14.8. Asian Paints Ltd.
14.9. Berger Paints
14.10. Happy Walls

15. Strategic Recommendations

16. About the Author & Disclaimer
Note: Product cover images may vary from those shown
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  • Marshalls Wallcoverings
  • Elementto Lifestyle Wallcoverings Pvt. Ltd
  • Excel Wallcoverings
  • ATCO Interiors Private Limited
  • Adornis Wallpapers
  • Gratex Industries Ltd.
  • Ultra Walls (Sonu Art)
  • Asian Paints Ltd.
  • Berger Paints
  • Happy Walls
Note: Product cover images may vary from those shown