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Japan eCommerce Market, MobileCommerce, Retail, Electronics & Media, Toys, Hobby & DIY, Furniture & Appliances, Food & Personal Care, Digital Services, Company Analysis

  • ID: 5115530
  • Report
  • June 2020
  • Region: Japan
  • 304 pages
  • Renub Research

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FEATURED COMPANIES

  • Amazon Japan
  • DMM.com Ltd.
  • Kakaku Inc.
  • Rakuten
  • Yahoo Japan
  • MORE
The eCommerce market in Japan is going through major transformational change as the Japanese are shifting from brick-and-mortar stores to online marketplaces. Online retailers are benefiting from urban density, technically advance customers, developed economies, and a single language is being used for all the purposes in Japan. Besides, Japan's distribution channel is highly developed, and the small size of the country makes shipping and product delivery much convenient, which is also boosting the ecommerce market in Japan. According to this report, Japan Ecommerce Market is expected to reach USD 325.9 Billion by the end of the year 2026.

Globally, Japan's ecommerce Market is ranked fourth after the United States, China, and the United Kingdom. In the Asia Pacific region, it's ranked second behind China. Japan's ecommerce Market is driven by high internet penetration, which is secured by the Hi-tech network infrastructure. Besides, time-saving, an extensive range of product choices in one place, is another reason for the growth of the ecommerce market in Japan.

Read the complete analysis of COVID-19 impact on Japan ecommerce Market in our report

As the government of Japan has declared state of emergency due to pandemic COVID-19, the ecommerce market in Japan is expected to remain disrupted in the first half of 2020. The only supply of essential items is allowed in the country. Japanese are spending mostly on grocery and personal care products; even the median price of the liquid soap has risen in Japan, as citizens are shopping in bulk. COVID-19 is having a catastrophic impact on many non-essential products in Japan. People are avoiding shopping for non-essential items like Apparel, Footwear, Bags & Accessories, but we expect the situation to improve in the second half of 2020. Our research says that from 2021 onwards situation will improve a lot, and growth will again come close to double-digit CAGR.

Companies Performance in Japan Ecommerce Industry

Companies like Amazon Japan, Yahoo Japan, and Rakuten are leading eCommerce platforms in Japan; these companies earn more than 50% of the country's yearly revenue. Amazon is offering same-day delivery in approximately 80% of Japan's population, covering nearly 100 Million consumers, which is propelling the eCommerce market in Japan. Segments like Fashion, Electronics, and Media are the most significant purchases by Japanese customers. Travel and Hotel bookings are also done through online methods. Besides, car insurance, grocery purchases, online tickets, and entertainment sales are also gaining popularity.

This report titled "Japan e-commerce Market m-commerce, Mobile Commerce (Mobile Browser, Mobile Application), Retail [Fashion (Apparel, Footwear, Bags & Accessories), Electronics & Media (Consumer Electronics, Books, Movies, Music & Games), Toys, Hobby & DIY (Toys & Baby, Sports & Outdoor, Hobby & Stationery and DIY, Garden & Pets), Furniture & Appliances (Furniture & Homeware and Household Appliances), Food & Personal Care (Food & Beverages, Personal Care)], Service, Digital Services and Number of Online Shoppers Company Analysis" captures a detailed analysis of Japan eCommerce Market and provides an all-encompassing analysis of the key growth drivers and challenges.

By Methods: In this report, we have covered both the markets
  • Japan eCommerce Market
  • Japan mCommerce Market
Japan eCommerce Market has been studied in 3 Product Categories
  • Retail
  • Service
  • Digital Services
In this report, Japan Ecommerce Market has been covered in 5 Segments of Retail

1. Fashion
2. Electronics & Media
3. Toys, Hobby & DIY
4. Furniture & Appliances
5. Food & Personal Care

Sub-Segments of Retail: All the 5 Ecommerce Segments has been further sub-divided into Retail Sub-segments

1. Fashion
a. Apparel
b. Footwear
c. Bags & Accessories

2. Electronics & Media
a. Consumer Electronics
b. Books, Movies, Music & Games

3. Toys, Hobby & DIY
a. Toys & Baby
b. Sports & Outdoor
c. Hobby & Stationery
d. DIY, Garden & Pets

4. Furniture & Appliances
a. Furniture & Homeware
b. Household Appliances

5. Food & Personal Care
a. Food & Beverages
b. Personal Care

All the companies have been studied from three points
  • Overview
  • Recent Developments
  • Sales Analysis
Company Analysis
  • Rakuten
  • Amazon Japan
  • Kakaku Inc.
  • Yahoo Japan
  • DMM.com Ltd.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Amazon Japan
  • DMM.com Ltd.
  • Kakaku Inc.
  • Rakuten
  • Yahoo Japan
  • MORE
1. Introduction

2. Research Methodology

3. Executive Summary

4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges

5. Japan eCommerce Market
5.1 eCommerce Market (Excluding mCommerce)
5.2 Mobile eCommerce Market (2017 - 2026)
5.2.1 Mobile Browser (2017-2019)
5.2.2 Mobile Application (2017-2019)

6. Market Share - Japan eCommerce Market
6.1 eCommerce vs. mCommerce
6.2 By Segments
6.3 By Sub Segments
6.3.1 Fashion (Apparel, Footwear, Bags & Accessories)
6.3.2 Electronics & Media (Electronic, Books, Movies & Games)
6.3.3 Toys, Hobby & DIY (Toys, Sports, Stationery, DIY)
6.3.4 Furniture & Appliances (Furniture, Appliances)
6.3.5 Food & Personal Care (Beverages & Personal Care)

7. Product Categories - Japan eCommerce Market
7.1 eCommerce by Retail
7.2 eCommerce by Service
7.3 eCommerce by Digital Services

8. Segment - Japan Retail eCommerce Market
8.1 Fashion
8.2 Electronics & Media
8.3 Toys, Hobby & DIY
8.4 Furniture & Appliances
8.5 Food & Personal Care

9. Sub-Segment - Japan Fashion eCommerce Market
9.1 Apparel
9.1.1 Market
9.1.2 User
9.1.3 Online vs. Offline
9.2 Footwear
9.2.1 Market
9.2.2 User
9.2.3 Online vs. Offline
9.3 Bags & Accessories
9.3.1 Market
9.3.2 User
9.3.3 Online vs. Offline

10. Sub-Segment - Japan Electronics & Media eCommerce Market
10.1 Consumer Electronics
10.1.1 Market
10.1.2 User
10.1.3 Online vs. Offline
10.2 Books, Movies, Music & Games
10.2.1 Market
10.2.2 User
10.2.3 Online vs. Offline

11. Sub-Segment - Japan Toys, Hobby & DIY eCommerce Market
11.1 Toys & Baby
11.1.1 Market
11.1.2 User
11.2 Sports & Outdoor
11.2.1 Market
11.2.2 User
11.3 Hobby & Stationery
11.3.1 Market
11.3.2 User
11.4 DIY, Garden & Pets
11.4.1 Market
11.4.2 User

12. Sub-Segment - Japan Furniture & Appliances eCommerce Market
12.1 Furniture & Homeware
12.1.1 Market
12.1.2 User
12.1.3 Online vs. Offline
12.2 Household Appliances
12.2.1 Market
12.2.2 User
12.2.3 Online vs. Offline

13. Sub-Segment - Japan Food & Personal Care eCommerce Market
13.1 Food & Beverages
13.1.1 Market
13.1.2 User
13.1.3 Online vs. Offline
13.2 Personal Care
13.2.1 Market
13.2.2 User
13.2.3 Online vs. Offline

14. Japan Number of Online Shoppers

15. Company Analysis
15.1 Rakuten
15.1.1 Overview
15.1.2 Recent Developments
15.1.3 Sales Analysis
15.2 Amazon Japan
15.2.1 Overview
15.2.2 Recent Developments
15.2.3 Sales Analysis
15.3 Kakaku Inc.
15.3.1 Overview
15.3.2 Recent Developments
15.3.3 Sales Analysis
15.4 Yahoo Japan
15.4.1 Overview
15.4.2 Recent Developments
15.4.3 Sales Analysis
15.5 DMM.com
15.5.1 Overview
15.5.2 Recent Developments
15.5.3 Sales Analysis

List of Figures:
Figure 1: Japan E-Commerce Market and Forecast, 2019 - 2025
Figure 2: Japan E-Commerce Market (Excluding M-commerce) and Forecast, 2019 - 2026
Figure 3: Japan Mobile-Commerce Market and Forecast, 2019 - 2025
Figure 4: Japan’s GDP Per Capita and Forecast in US$ from 2015 - 2024
Figure 5: Japan Internet Users: % of Population for year 2015 & 2020
Figure 6: Average InternetSpeed in Japan for year 2015 & 2020
Figure 7: Devices and Connection per Capita in Japan for year 2015 & 2020
Figure 8: Average Traffic per Capita per Month in Japan for year 2015 & 2020
Figure 9: Japan E-Commerce Market (Billion US$), 2017 - 2019
Figure 10: Forecast for Japan E-Commerce Market (Billion US$), 2020 - 2026
Figure 11: Japan E-Commerce Market (Excluding M-commerce) (Billion US$), 2017 - 2019
Figure 12: Forecast for Japan E-Commerce Market (Excluding M-commerce) (Billion US$), 2020 - 2026
Figure 13: Japan Mobile-Commerce Market (Billion US$), 2014 - 2019
Figure 14: Forecast for Japan Mobile-Commerce Market (Billion US$), 2020 - 2026
Figure 15: Japan Mobile Browser Market (Billion US$), 2017 - 2019
Figure 16: Japan Mobile Application Market (Billion US$), 2017 - 2019
Figure 17: Market Share by E-commerce and M-commerce (Percent), 2017 - 2019
Figure 18: Forecast for Market Share by E-commerce and M-commerce (Percent), 2020 - 2026
Figure 19: E-commerce Market Share - By Segments (Percent), 2017 - 2019
Figure 20: Forecast for E-commerce Market Share - By Segments (Percent), 2020 - 2026
Figure 21: By Sub Segments - Fashion Market Share (Percent), 2017 - 2019
Figure 22: By Sub Segments - Forecast for Fashion Market Share (Percent), 2020 - 2026
Figure 23: By Sub Segments - Electronics & Media Market Share (Percent), 2017 - 2019
Figure 24: By Sub Segments - Forecast for Electronics & Media Market Share (Percent), 2020 - 2026
Figure 25: By Sub Segments - Toys, Hobby & DIY Market Share (Percent), 2017 - 2019
Figure 26: By Sub Segments - Forecast for Toys, Hobby & DIY Market Share (Percent), 2020 - 2026
Figure 27: By Sub Segments - Furniture & Appliances Market Share (Percent), 2017 - 2019
Figure 28: By Sub Segments - Forecast for Furniture & Appliances Market Share (Percent), 2020 - 2026
Figure 29: By Sub Segments - Food & Personal Care Market Share (Percent), 2017 - 2019
Figure 30: By Sub Segments - Forecast for Food & Personal Care Market Share (Percent), 2020 - 2026
Figure 31: Japan E-Commerce Segment Percentage
Figure 32: Japan E-Commerce by Retail Market (Billion US$), 2017 - 2019
Figure 33: Japan E-Commerce - Forecast for Retail Market (Billion US$), 2020 - 2026
Figure 34: Japan E-Commerce by Service Market (Billion US$), 2017 - 2019
Figure 35: Japan E-Commerce - Forecast for Service Market (Billion US$), 2020 - 2026
Figure 36: Japan E-Commerce by Digital Services Market (Billion US$), 2017 - 2019
Figure 37: Japan E-Commerce - Forecast for Digital Services Market (Billion US$), 2020 - 2026
Figure 38: Japan E-Commerce by Fashion Market (Billion US$), 2017 - 2019
Figure 39: Japan E-Commerce - Forecast for Fashion Market (Billion US$), 2020 - 2026
Figure 40: Japan E-Commerce by Electronics & Media Market (Billion US$), 2017 - 2019
Figure 41: Japan E-Commerce - Forecast for Electronics & Media Market (Billion US$), 2020 - 2026
Figure 42: Japan E-Commerce by Toys, Hobby & DIY Market (Billion US$), 2017 - 2019
Figure 43: Japan E-Commerce - Forecast for Toys, Hobby & DIY Market (Billion US$), 2020 - 2026
Figure 44: Japan E-Commerce by Furniture & Appliances Market (Billion US$), 2017 - 2019
Figure 45: Japan E-Commerce - Forecast for Furniture & Appliances Market (Billion US$), 2020 - 2026
Figure 46: Japan E-Commerce by Food & Personal Care Market (Billion US$), 2017 - 2019
Figure 47: Japan E-Commerce - Forecast for Food & Personal Care Market (Billion US$), 2020 - 2026
Figure 48: Japan E-Commerce Market by Apparel (Billion US$), 2017 - 2019
Figure 49: Japan E-Commerce - Forecast for Apparel Market (Billion US$), 2020 - 2026
Figure 50: Japan E-Commerce User by Apparel (In Million), 2017 - 2019
Figure 51: Japan E-Commerce - Forecast for Apparel User (In Million), 2020 - 2026
Figure 52: Japan E-Commerce Apparel Market Share by Online & Offline Shopping (In Percent), 2017 - 2019
Figure 53: Japan E-Commerce - Forecast for Apparel Market Share by Online & Offline Shopping (In Percent), 2020 - 2026
Figure 54: Japan E-Commerce Market by Footwear (Billion US$), 2017 - 2019
Figure 55: Japan E-Commerce - Forecast for Footwear Market (Billion US$), 2020 - 2026
Figure 56: Japan E-Commerce User by Footwear (In Million), 2017 - 2019
Figure 57: Japan E-Commerce - Forecast for Footwear User (In Million), 2020 - 2026
Figure 58: Japan E-Commerce Footwear Market Share by Online & Offline Shopping (In Percent), 2017 - 2019
Figure 59: Japan E-Commerce - Forecast for Footwear Market Share by Online & Offline Shopping (In Percent), 2020 - 2026
Figure 60: Japan E-Commerce Market by Bags & Accessories (Billion US$), 2017 - 2019
Figure 61: Japan E-Commerce - Forecast for Bags & Accessories Market (Billion US$), 2020 - 2026
Figure 62: Japan E-Commerce User by Bags & Accessories (In Million), 2017 - 2019
Figure 63: Japan E-Commerce - Forecast for Bags & Accessories User (In Million), 2020 - 2026
Figure 64: Japan E-Commerce Bags & Accessories Market Share by Online & Offline Shopping (In Percent), 2017 - 2019
Figure 64: Japan E-Commerce - Forecast for Bags & Accessories Market Share by Online & Offline Shopping (In Percent), 2020 - 2026
Figure 65: Japan E-Commerce Market by Consumer Electronics (Billion US$), 2017 - 2019
Figure 66: Japan E-Commerce - Forecast for Consumer Electronics Market (Billion US$), 2020 - 2026
Figure 67: Japan E-Commerce User by Consumer Electronics (In Million), 2017 - 2019
Figure 68: Japan E-Commerce - Forecast for Consumer Electronics User (In Million), 2020 - 2026
Figure 69: Japan E-Commerce Consumer Electronics Market Share by Online & Offline Shopping (In Percent), 2017 - 2019
Figure 70: Japan E-Commerce - Forecast for Consumer Electronics Market Share by Online & Offline Shopping (In Percent), 2020 - 2026
Figure 71: Japan E-Commerce Market by Books, Movies, Music & Games (Billion US$), 2017 - 2019
Figure 72: Japan E-Commerce - Forecast for Books, Movies, Music & Games Market (Billion US$), 2020 - 2026
Figure 73: Japan E-Commerce User by Books, Movies, Music & Games (In Million), 2017 - 2019
Figure 74: Japan E-Commerce - Forecast for Books, Movies, Music & Games User (In Million), 2020 - 2026
Figure 75: Japan E-Commerce Market by Toys & Baby (Billion US$), 2017 - 2019
Figure 76: Japan E-Commerce - Forecast for Toys & Baby Market (Billion US$), 2020 - 2026
Figure 77: Japan E-Commerce User by Toys & Baby (In Million), 2017 - 2019
Figure 78: Japan E-Commerce - Forecast for Toys & Baby User (In Million), 2020 - 2026
Figure 79: Japan E-Commerce Market by Sports & Outdoor (Billion US$), 2017 - 2019
Figure 80: Japan E-Commerce - Forecast for Sports & Outdoor Market (Billion US$), 2020 - 2026
Figure 81: Japan E-Commerce User by Sports & Outdoor (In Million), 2017 - 2019
Figure 82: Japan E-Commerce - Forecast for Sports & Outdoor User (In Million), 2020 - 2026
Figure 83: Japan E-Commerce Market by Hobby & Stationery (Billion US$), 2017 - 2019
Figure 84: Japan E-Commerce - Forecast for Hobby & Stationery Market (Billion US$), 2020 - 2026
Figure 85: Japan E-Commerce User by Hobby & Stationery (In Million), 2017 - 2019
Figure 86: Japan E-Commerce - Forecast for Hobby & Stationery User (In Million), 2020 - 2026
Figure 87: Japan E-Commerce Market by DIY, Garden & Pets (Billion US$), 2017 - 2019
Figure 88: Japan E-Commerce - Forecast for DIY, Garden & Pets Market (Billion US$), 2020 - 2026
Figure 89: Japan E-Commerce User by DIY, Garden & Pets (In Million), 2017 - 2019
Figure 90: Japan E-Commerce - Forecast for DIY, Garden & Pets User (In Million), 2020 - 2026
Figure 91: Japan E-Commerce Market by Furniture & Homeware (Billion US$), 2017 - 2019
Figure 92: Japan E-Commerce - Forecast for Furniture & Homeware Market (Billion US$), 2020 - 2026
Figure 93: Japan E-Commerce User by Furniture & Homeware (In Million), 2017 - 2019
Figure 94: Japan E-Commerce - Forecast for Furniture & Homeware User (In Million), 2020 - 2026
Figure 95: Japan E-Commerce Furniture & Homeware Market Share by Online & Offline Shopping (In Percent), 2017 - 2019
Figure 96: Japan E-Commerce - Forecast for Furniture & Homeware Market Share by Online & Offline Shopping (In Percent), 2020 - 2026
Figure 97: Japan E-Commerce Market by Household Appliances (Billion US$), 2017 - 2019
Figure 98: Japan E-Commerce - Forecast for Household Appliances Market (Billion US$), 2020 - 2026
Figure 99: Japan E-Commerce User by Household Appliances (In Million), 2017 - 2019
Figure 100: Japan E-Commerce - Forecast for Household Appliances User (In Million), 2020 - 2026
Figure 101: Japan E-Commerce Household Appliances Market Share by Online & Offline Shopping (In Percent), 2017 - 2019
Figure 102: Japan E-Commerce - Forecast for Household Appliances Market Share by Online & Offline Shopping (In Percent), 2020 - 2026
Figure 103: Japan E-Commerce Market by Food & Beverages (Billion US$), 2017 - 2019
Figure 104: Japan E-Commerce - Forecast for Food & Beverages Market (Billion US$), 2020 - 2026
Figure 105: Japan E-Commerce User by Food & Beverages (In Million), 2017 - 2019
Figure 106: Japan E-Commerce - Forecast for Food & Beverages User (In Million), 2020 - 2026
Figure 107: Japan E-Commerce Food & Beverages Market Share by Online & Offline Shopping (In Percent), 2017 - 2019
Figure 108: Japan E-Commerce - Forecast for Food & Beverages Market Share by Online & Offline Shopping (In Percent), 2020 - 2026
Figure 109: Japan E-Commerce Market by Personal Care (Billion US$), 2017 - 2019
Figure 110: Japan E-Commerce - Forecast for Personal Care Market (Billion US$), 2020 - 2026
Figure 111: Japan E-Commerce User by Personal Care (In Million), 2017 - 2019
Figure 112: Japan E-Commerce - Forecast for Personal Care User (In Million), 2020 - 2026
Figure 113: Japan E-Commerce Personal Care Market Share by Online & Offline Shopping (In Percent), 2017 - 2019
Figure 114: Japan E-Commerce - Forecast for Personal Care Market Share by Online & Offline Shopping (In Percent), 2020 - 2026
Figure 115: Japan Number of Online Shoppers (In Million), 2017 - 2019
Figure 116: Forecast for Japan Number of Online Shoppers (In Million), 2020 - 2026
Figure 117: Rakuten Global Revenue (In Billion US$) 2015 - 2019
Figure 118: Forecast for Rakuten Global Revenue (In Billion US$) 2020 - 2026
Figure 119: Amazon Japan Revenue (In Billion US$) 2015 - 2019
Figure 120: Forecast for Amazon Japan Revenue (In Billion US$) 2020 - 2026
Figure 121: Kakaku Inc. Revenue (In Million US$) 2015 - 2019
Figure 122: Forecast for Kakaku Inc. Revenue (In Million US$) 2020 - 2026
Figure 123: Yahoo Japan Revenue (In Billion US$) 2015 - 2019
Figure 124: Forecast for Yahoo Japan Revenue (In Billion US$) 2020 - 2026
Figure 125: DMM.com Revenue (In Billion US$) 2015 - 2019
Figure 126: Forecast for DMM.com Revenue (In Billion US$) 2020 - 2026
Note: Product cover images may vary from those shown
  • Rakuten
  • Amazon Japan
  • Kakaku Inc.
  • Yahoo Japan
  • DMM.com Ltd.
Note: Product cover images may vary from those shown

In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.

Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.

Primary Research

The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develop the analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth, and forecast

The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:

  • Chief executives and VPs of leading corporations specific to the industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research

The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, webcasts, and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
 

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