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The Vitamin Shoppe - Strategic SWOT Analysis Review

The Vitamin Shoppe - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


  • Business description - A detailed description of the company’s operations and business divisions.
  • Corporate strategy - The publisher's summarization of the company’s business strategy.
  • SWOT analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history - Progression of key events associated with the company.
  • Major products and services - A list of major products, services and brands of the company.
  • Key competitors - A list of key competitors to the company.
  • Key employees - A list of the key executives of the company.
  • Executive biographies - A brief summary of the executives’ employment history.
  • Key operational heads - A list of personnel heading key departments/functions.
  • Important locations and subsidiaries - A list of key locations and subsidiaries of the company, including contact details.


The Vitamin Shoppe (Vitamin Shoppe), a subsidiary of Franchise Group Inc, is a specialty retailer and direct marketer of health supplements. The company's major product portfolio includes vitamins, minerals, herbs, specialty supplements, sports nutrition and other health and wellness products. The company also offer personal care products, food products, grocery and health and wellness solutions. It markets several nationally recognized brands and proprietary brands including Vitamin Shoppe, BodyTech, BodyTech Elite, Plnt, True You, Fitfactor, Source Naturals and True Athlete. Vitamin Shoppe conducts business through self-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and also sells products online through e-commerce platforms. The company operates stores, and distribution centers across the US. Vitamin Shoppe is headquartered in Secaucus, New Jersey, the US.

Reasons to Buy

  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with the publisher's detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Section 1 - About the Company
  • The Vitamin Shoppe - Key Facts
  • The Vitamin Shoppe - Key Employees
  • The Vitamin Shoppe - Key Employee Biographies
  • The Vitamin Shoppe - Major Products and Services
  • The Vitamin Shoppe - History
  • The Vitamin Shoppe - Company Statement
  • The Vitamin Shoppe - Locations And Subsidiaries
  • Head Office
  • Other Locations & Subsidiaries
Section 2 - Company Analysis
  • Company Overview
  • The Vitamin Shoppe - Business Description
  • The Vitamin Shoppe - SWOT Analysis
  • SWOT Analysis - Overview
  • The Vitamin Shoppe - Strengths
  • The Vitamin Shoppe - Weaknesses
  • The Vitamin Shoppe - Opportunities
  • The Vitamin Shoppe - Threats
  • The Vitamin Shoppe - Key Competitors
Section 3 - Appendix
  • Methodology
  • About the Publisher
  • Contact the Publisher
  • Disclaimer
List of Tables
  • The Vitamin Shoppe, Key Facts
  • The Vitamin Shoppe, Key Employees
  • The Vitamin Shoppe, Key Employee Biographies
  • The Vitamin Shoppe, Major Products and Services
  • The Vitamin Shoppe, History
  • The Vitamin Shoppe, Other Locations
  • The Vitamin Shoppe, Subsidiaries
  • The Vitamin Shoppe, Key Competitors

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Whole Foods Market
  • Amcon Distributing Co
  • Sprouts Farmers Market Inc
  • Costco Wholesale Corp
  • Vitamin World Inc
  • Natural Grocers
  • Walmart Inc
  • GNC Corp