India Detergents Market Forecast to 2027 - COVID-19 Impact and Country Analysis By Type; Form; and Application

The India detergents market was valued at INR 42,827.4 crore in 2019 and is projected to reach INR 73,660.4 crore by 2027; it is expected to grow at a CAGR of 7.0% from 2020 to 2027.

Detergent is a surfactant or a mixture of surfactants possessing cleansing properties. These are sodium salts of long-chain alkyl benzene sulphonic sulphonates. These molecules are amphipathic, i.e., hydrophobic as well as hydrophilic in nature, and can work in hard water, unlike soaps. Detergents are commonly available in powder, liquid, and bar form. They are used in various applications such as laundry cleaning, personal cleaning, household cleaning, and dishwashing. They help remove dirt and grease from porous surfaces such as fabrics, clothes, and wood as well as non-porous surfaces such as metals, plastics, and treated wood. Thus, they find wide range of applications in industrial, commercial, and residential sectors. Detergents are also used in laundry detergents, shampoos, dishwashing liquids, and floor or surface cleaners, among other home care products.

The home care products market in India has been growing with rising population as well as increased awareness about health and hygiene, and considerable increase in per capita disposable income. Rapid urbanization and changing lifestyles of people also drive the demand for these products. However, concerns rose with the spread of various diseases, such as COVID-19 in the current scenario, has increased awareness regarding sanitization. Thus, consumers have started spending more on homecare products. In addition to this, the prominent use of detergents in all the homecare products adds to the demand for detergents.

Based on product form, the Indian detergent is categorized into powder, liquid, bar, and others. In 2019, the powder segment led the India detergents market, whereas the liquid segment is expected to register the highest CAGR during the forecast period. Powder detergents are processed by using one or more surfactants, optical brighteners, chelating agents, detergent builders, fabric softeners, and enzymes. They find extensive applications in commercial, industrial, and household sectors for cleaning purposes as they remove the dust, oil, dirt, grease, and other environmental pollutants with ease and effectiveness. Moreover, these substances are used in the formulation of laundry detergents, floor cleaners, and surface cleaners. Further, the surge in the cleaning and disinfection activities in the operational industries such as manufacturing, healthcare, commercial laundry, and transportation cleaning is substantially increasing the consumption of industrial detergents in powder form.

The key players operating in India detergent market are Ashirwad Group, Jyothy Laboratories Limited, Hindustan Unilever Limited, Procter & Gamble Co, Nirma Limited, Fena (P) Limited, Blue Chem India, Patanjali Ayurved Limited, and Rohit Surfactants Private Limited. These companies have been continuously focusing on strategies such as product developments, plant expansions, and mergers and acquisitions to expand their footprint and fulfill the growing market demand. For Instance, in 2018, Procter & Gamble Co launched its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula that is specially designed for e-commerce shipments.

The India detergents market size has been derived in accordance with to both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part this process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the detergents market.

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