Summary
Mars: Coronavirus (COVID-19) Company Impact reports key findings as of April 15, 2020 based on market analysis and brand diversification by industry and geography.
Mars may witness a significant reduction in its overall sales; however, the product diversity of its brand may reduce the losses incurred due to COVID-19. Some staple categories could well benefit, but as these constitute a very small share in the company's revenue it may not have a huge impact. The company needs to update its strategies to minimize loss of brand sales. In addition, the company should launch various discount offers to attract consumers.
Scope
Reasons to Buy
Mars: Coronavirus (COVID-19) Company Impact reports key findings as of April 15, 2020 based on market analysis and brand diversification by industry and geography.
Mars may witness a significant reduction in its overall sales; however, the product diversity of its brand may reduce the losses incurred due to COVID-19. Some staple categories could well benefit, but as these constitute a very small share in the company's revenue it may not have a huge impact. The company needs to update its strategies to minimize loss of brand sales. In addition, the company should launch various discount offers to attract consumers.
Scope
- Mars's strategy of strengthening its social and digital media presence is likely to reduce the impact of the COVID-19 outbreak on its sales.
- Mars's food business should focus on defensive strategies to mitigate losses.
- Mars's pet care business is likely to be impacted by the economic downturn caused by the disease outbreak.
Reasons to Buy
- Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
COVID-19 impact analysis on Mars - Key findings as of 15th April, 2020- Mars's strategy of strengthening its social and digital media presence is likely to reduce the impact of the COVID-19 outbreak on its sales
- Geographic spread analysis - COVID-19 vs Mars's brand sales
- Mars's diversification may offer some level of relative resilience against the pandemic's effects on brand sales
- The impact of COVID-19 on regional GDP per capita levels
- Global GDP is set to decline by 5% compared to 2019 as a result of the COVID-19 outbreak
- Mars's exposure: brand sales by region and sector vs regional impact levels
- The impact of COVID-19 on Mars's brand sales is likely to be significant for both food and pet care
- Food business exposure: brand sales by region and sector vs regional impact levels
- Mars's food business should focus on defensive strategies to mitigate losses
- Pet care exposure: brand sales by region and sector vs regional impact levels
- Contact
