The series includes current assessments of more than 1,000 companies worldwide. Depending on the company’s business nature and structure, the assessments include all or some of the following analyses: Organization and Management, Acquisitions and Divestitures, Facilities and Employees, Research and Development, Technological Know-How, Key Products, Marketing Capabilities, Financial Results, Strengths and Weaknesses, and Strategic Directions.
In the dynamic and fragmented Cosmetics industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important, and can spell the difference between success and failure.
The report analyzes the following companies:
- Beiersdorf
- Coty
- Estée Lauder
- Johnson & Johnson
- Kao
- L’Oréal
- P&G
- Shiseido
- Unilever
In the dynamic and fragmented Cosmetics industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important, and can spell the difference between success and failure.
The report’s objectives include:
- To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.
- To complement organizations’ internal competitor information gathering efforts with strategic analysis, data interpretation and insight.
