The increase in population in the Philippines, which accounted for 51% population of age 24 years or younger is driving the growth of the Philippines beauty & personal market. Moreover, the surge in influence of social media coupled with influence of strong celebrities among the Filipinos contribute toward market growth. However, the availability of counterfeit beauty & personal care products in the Philippines is expected to restrict the growth of the market in the Philippines in terms of value sales during the forecast period. Nevertheless, the rise in Filipinos consumer inclination toward natural beauty and personal care products along with the rapid growth of online platform in the Philippines is anticipated to offer immense opportunity to the market in terms of value sales during the forecast period.
The Philippines beauty & personal care market analysis is segmented on the basis of product type, gender, nature, end use, and distribution channels. Depending on product type, the market is classified into skin care, hair care, color cosmetics, fragrances, toiletries, and others. By gender, the market is bifurcated into male and female. By nature, the market is divided into natural, organic, and synthetic. By end use, the market is bifurcated into commercial and household. By distribution channels, it is fragmented into supermarkets/hypermarkets, specialty stores, convenience store, B2B, and online stores.
The key players profiled in the report include L’Oréal, Shiseido Company Limited, Coty Inc., Estée Lauder Companies Inc., Unilever, Beiersdorf AG, Olay, Kao Corporation, Johnson & Johnson services, Inc., and LVMH
Key benefits for stakeholders
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the Philippines Beauty & Personal care market from 2019 to 2026 to identify the prevailing market opportunities.
- The key countries in all the major regions are mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes the analysis of the regional as well as global market, key players, market segments, Gender areas, and growth strategies
KEY MARKET SEGMENTS
By Product Type
- Skin Care
- Hair Care
- Color Cosmetics
- Fragrances
- Toiletries
- Others
By Nature
- Natural
- Synthetic
- Organic
By Gender
- Male
- Female
By End Use
- Commercial
- Household
By distribution channels
- B2B
- Hypermarket/Supermarket
- Specialty Stores
- Convenience Stores
- Online Stores
Table of Contents
Executive Summary
According to the report titled, 'Philippines Beauty & Personal Care Market by Product Type, Gender, End Use, Nature, And Distribution Channel: Opportunity Analysis and Industry Forecast, 2019-2026,” The Philippines beauty & personal care market size was valued at $3.3 billion in 2018 and is projected to reach $4.7 billion by 2026, registering a CAGR of 4.8% from 2019 to 2026.The Hypermarket/Supermarket segment was the highest contributor to the market, with $801.5 million in 2018.Beauty & personal care products are the products that are used for hygiene as well as grooming. These products are used for enhancing physical appearance. Under this category, there is a large assortment of products ranging from make-up, hair care, skin care, nails, and oral care products, and perfumes. In addition, the expansion of distribution channels in the Philippines such as online stores, specialty stores, supermarkets, hypermarkets, and B2B channels has made these beauty & personal care products easily accessible to the Filipino consumers, which in turn contributes toward the growth.
The color cosmetic segment is anticipated to garner the highest Philippines beauty & personal care market share. This is attributable to the influence of social media with platforms such as Facebook and Instagram. These social media platforms have increased the focus of Filipino consumers on personal appearance encouraging consumers to invest in color cosmetics, which can enhance their look & make them feel confident. This factor is expected to boost the growth of the color cosmetics segment in terms of value sales during the Philippines beauty & personal care market forecast period.
Upsurge in demand for natural beauty & personal care products is anticipated to boost the growth of the Philippines beauty & personal care market in the upcoming years. This is attributable to rise in consumer awareness in the Philippines regarding the ill effects of using synthetic beauty & personal care products, which lead to irritation, itching, and other problems. Thus, there is an increase in the use of natural beauty & personal care products among the Filipino consumers.
The Philippines beauty & personal care market is segmented on the basis of product type, gender, end use, nature, and distribution channel. Depending on product type, the market is classified into skin care, hair care, color cosmetics, fragrances, toiletries, and others. By gender, the market is bifurcated into male and female. By nature, the market is divided into natural, organic, and synthetic. By end use, the market is bifurcated into commercial and household. By distribution channel, Philippines beauty & personal care market is fragmented into supermarkets/hypermarkets, specialty stores, convenience store, B2B, and online stores.
Key Findings Of The Study
The skin care segment is expected to grow at a CAGR of 3.8%during the forecast period.
Women segment is anticipated to dominate the market growth, registering a CAGR of 4.6% during the forecast period.
The synthetic segment is anticipated to dominate the Philippines beauty & personal care market analysis,with a CAGR of 4.1%during the forecast period.
The supermarket/hypermarket segment is estimated to grow at a CAGR of 4.8%during the Philippines beauty & personal care market forecast period.
The report provides a quantitative analysis of the current Philippines beauty & personal care market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing Philippines beauty & personal care market opportunities.
The key players operating in the Philippines beauty & personal care industry include L’Oréal, Shiseido Company Limited, Coty Inc., Estée Lauder Companies Inc., Unilever, Beiersdorf AG, Olay, Kao Corporation, Johnson & Johnson services, Inc. and LVMH
Companies Mentioned
- Philippines beauty & personal care industry include L’Oréal
- Shiseido Company Limited
- Coty Inc.
- Estée Lauder Companies Inc.
- Unilever
- Beiersdorf AG
- Olay
- Kao Corporation
- Johnson & Johnson services Inc. and LVM
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 136 |
Published | April 2020 |
Forecast Period | 2018 - 2026 |
Estimated Market Value ( USD | $ 3.3 billion |
Forecasted Market Value ( USD | $ 4.7 billion |
Compound Annual Growth Rate | 4.5% |
Regions Covered | Philippines |
No. of Companies Mentioned | 9 |